Busy Market With Booming Supply And Marketing -- First-Line Experience Of The Development Of Zhuzhou Apparel Industry In Hunan

Drawing design, starting production, live broadcast sales, packaging and wholesale... After the Spring Festival, the reporter visited many clothing enterprises in Zhuzhou, Hunan Province, and found that "busy" has become the key word in the mouth of current operators.

On February 14, Ma Guai (first from left) discussed the design scheme with the designers in Hunan Subai Clothing Co., Ltd., Lusong District, Zhuzhou City, Hunan Province. Photographed by Xue Yuge, a reporter from Xinhua News Agency

"I have almost no time to broadcast live now." Ma Guai, the founder of Hunan Subai Clothing Co., Ltd., located in Lusong District, Zhuzhou City, described himself as "too busy to part".

"Now there are more than a dozen anchors working in three shifts, and the supply of products falls short of demand, and some models need to be delivered for two months." Ma Guai said, "We have set this year as the 'learning year' for the whole company. The process chain needs to be integrated, management and operation capabilities need to be improved, and we need to continue to increase research and development investment."

The plain white brand, founded in 2017, focuses on national style women's clothing. Ma Guai was the only designer and presenter, and the products were sold through live broadcast on the Internet. Now, the company has grown to more than 300 people with an annual output value of more than 100 million yuan.

Online sales is the only sales channel of Subai. During the epidemic, it was hindered by poor logistics and production. "Last year's" Double 11 "was originally open for pre-sales, but later all consumers were refunded." Ma Guai believed that although the epidemic interrupted production and sales, it also gave the team a window to plan for the future.

Ma Guai said: "We have thought about and planned the next direction of brand development, and we also need to expand sales channels and 'test' cross-border e-commerce. Now everyone is confident and ready to do a big job."

In recent years, with the continuous expansion of Zhuzhou apparel industry, the market players and practitioners of apparel industry have also increased rapidly. According to statistics, there are more than 42000 apparel market players in Zhuzhou, and the apparel industry has become the second local industry with an output value exceeding 100 billion yuan after the rail transit industry.

Hundreds of billions of industries can not be separated from the joint efforts of large and small market players, nor can they be separated from a more advanced, intelligent and efficient production model.

On February 15, workers produced clothes in Hunan Ouwei Fashion Group in Lusong District, Zhuzhou City, Hunan Province. Photographed by Xue Yuge, a reporter from Xinhua News Agency

In Ouwei Fashion Group Co., Ltd., located in Lusong District, Zhuzhou City, workers are operating an automatic cutting bed that can accurately cut cloth according to the drawings. The cloth can be transported from the cross floor conveyor belt to the sewing workers' station. After being made and packaged, it can be transported to the unmanned warehouse, and stored by classification through the circular cross belt sorter system. This system can deliver 50000 to 100000 pieces of clothes every day, and distribute goods for 100 stores at the same time.

"In January this year, the sales volume of the company's products exceeded the historical record; after the Spring Festival, we opened our franchise rights, and now we can receive dozens of consultation information every day." said Li Yulong, chairman of Ouwei Fashion Group Co., Ltd.

Ouwei Fashion Group currently has three brands. Despite the multiple impacts of the epidemic and expected weakening in the past three years, its annual sales still achieved a compound growth of 30%, and it has invested in the construction of fashion industrial parks and smart factories. Li Yulong said: "Zhuzhou has a good industrial atmosphere and strong policy support. We are confident about the future."

This year, Li Yulong set out to set up a new research and development center in Guangzhou, and will also show her skills at the upcoming Hunan Clothing Industry Expo to cooperate with more upstream and downstream enterprises. Li Yulong said, "Zhuzhou already has an industrial ecosystem integrating R&D, design, production and processing, display and sales, warehousing and logistics, and e-commerce. We hope that the industrial chain and supporting facilities will be more complete."

On February 15, the operator introduced clothes to wholesalers at the grand wholesale market of gorgeous clothes in Lusong District, Zhuzhou City, Hunan Province. Photographed by Xue Yuge, a reporter from Xinhua News Agency

In addition to the production enterprises, in the clothing wholesale market, batches of customers have begun to select spring and summer clothes on the shelves; In the logistics park, one by one express is ready to be sent to all parts of the country; At the live broadcast base, the anchors took turns to introduce new clothes with novel styles

In order to foster the growth of the whole industry chain, Zhuzhou City is fully implementing the promotion mechanism of the clothing (textile) industry chain, promoting investment attraction with "chain thinking", and promoting industrial upgrading with "new business model". It is reported that at present, there are 11 projects in production in the apparel (textile) industry chain of the city, with a total investment of 1 billion yuan; There are 6 projects under construction, with an annual planned investment of 1.02 billion yuan, and an investment of 430 million yuan has been completed. (Reporter Liu Fangzhou)

(Source: Xinhuanet)