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Hongdou Shares And Tencent Smart Retail Reach Strategic Cooperation

2021/12/9 15:07:00 0

On December 8, Hongdou reached a strategic cooperation with Tencent smart retail, and its red bean men's wear became the first strategic partner of Tencent's growth platform for smart retail businesses. In the competitive environment of consumption mode upgrading and technological transformation in the retail industry, with the goal of focusing on operational efficiency and reshaping retail value, red bean men's wear has become the first strategic partner of Tencent's smart retail business growth platform Sustainable "smart retail" new mode.

It is learned that Tencent's four strength retail business growth platform aims to establish a deep strategic cooperation relationship with key businesses. Through diagnosis and suggestions, resource assistance and goal co creation, Tencent smart retail's four strength business growth platform can accurately evaluate and improve the private domain capability of businesses from the four aspects of organization, operation, commodity and product, To jointly promote the rapid development of private domain operation and small program Gmv.

General manager of Hongdou Co., Ltd Wang Changhui

Wang Changhui gave a welcome speech, hoping to use the opportunity of strategic cooperation to promote the red bean comfortable men's wear to explore new growth points in the wechat small program ecology, realize the automatic, personalized and intelligent marketing reach, and based on the "four forces" platform in the private domain, the "four grasping hands" can enhance the digital operation, enable the co creation, and realize the "new digital operation + new consumption experience".

This is the second "hand in hand" between the two sides. In 2020, Hongdou established a connection with Tencent smart retail, and cooperated with Tencent smart retail from product to operation to flow. Through the multi touch operation of public account, video number, search and enterprise wechat, the annual transaction volume of red bean men's small program has achieved rapid growth, and the sales of small program exceeded 100 million in the year when it was launched, and was appraised "Excellent growth award of Tencent smart retail multiplication plan". In the first half of 2021, the sales of red bean men's small program Gmv exceeded 100 million yuan, exceeding the whole year of 2020. In October, it won the "double action clothing industry benchmarking Award" of Tencent's small program.

Tencent smart retail industry operation director Zhai Kun

Zhai Kun said that Tencent smart retail will seize the current development opportunities through the combination of public domain and private domain by digital means, further enhance the business of red bean men's wear on the basis of brand power and high-quality products of red bean men's wear, and continue to use Tencent's professional products, technology, operation ability and experience to promote the smart retail of red bean men's wear to achieve better results.

Chen Haofu, general manager of Tencent's smart retail vertical industry ecology, said that the strategic cooperation between the two sides not only symbolizes the systematic upgrading of the past cooperation, but also the further integration of the advantageous resources of both sides, so as to promote the omni-channel, large-scale and refined operation of red bean men's wear and realize the goal of win-win cooperation.

Chairman of Hongdou Co., Ltd Dai Minjun

Dai Minjun said that standing at the new starting point of strategic cooperation, the two sides will carry out more in-depth strategic cooperation based on business fields such as digital marketing and big data application, hoping to give full play to their respective resource advantages, jointly improve operational efficiency, promote the development of business and brand of both sides, and realize ecological co prosperity.

Speeding up online is not an option, but a must. Private business has also become an "indispensable must answer" for retail enterprises. With the help of Tencent's smart retail, Hongdou has set up a smart retail department with red bean men's clothing offline stores as its operation position. With the cooperation of multiple departments, it supports the small program operation and community landing of thousands of offline stores. Based on the stores, it fully exploits private traffic and carries out live video broadcast in pilot stores to radiate customers around the stores.

With the maturity of red bean men's clothing in private domain, it began to enter the second half of intensive cultivation, sustainable management and high growth. The signing of the contract, the cooperation between the two sides will take a new step. Through all-round private area layout and operation and management optimization, the two sides will further tap the market increment, get through the online and offline resources, enable the operation from the dimensions of operation, product, commodity and organization, and provide "new source" and "new engine" for the innovation and upgrading of red bean comfortable men's clothing smart retail, and make every effort to run out of the acceleration.