Shanghai I Love Lulu Fashion Technology Co., Ltd

Shanghai I love Lulu Fashion Technology Co., Ltd. (hereinafter referred to as "I love Lulu") is a professional clothing brand management group with international concept integrating product R & D, production, marketing and planning.

　　 I love lulu Since the establishment of the company, according to the brand development strategy, focusing on the positioning of high-end fashion women's wear, the company established the core brand "lulualways I love Lulu" in 2003, and then successively launched "little" for children's wear Lulualways "and high-end women's clothing" Vertu "brand, in order to meet the needs of market development, in 2019 and 2020, successively launched" lulussmile "and" eyedoll "brand. Through the improvement of brand style and brand structure, it has further expanded the coverage of the population, and constantly explored and practiced the new consumption demand based on the new generation.

"Lulualways I love Lulu ”、“lulusmile ”And "even eyedoll" has become the company's three core women's clothing brands, a large number of original copyright printing and fine craft products have become the core advantage to win consumers. The products of the three brands focus on the female consumers aged 18-40 years old, demonstrating elegant retro style and sweet girl style, creating three scenes of celebrities' social intercourse, fashion commuting and exquisite leisure, covering the middle and high-end women's wear market.

At present“ I love lulu ”It has formed an online layout with tmall flagship stores as the core, and supplemented by the strategic layout of wechat mall, Jingdong, xiaohongshu and shuoyin. The offline layout extends from the core areas of Beijing Tianjin Hebei, Yangtze River Delta and Pearl River Delta to the whole country, and the first tier provincial capital cities in the north, Shanghai, Guangzhou and Shenzhen gradually sink to the new second and third tier cities. By the first half of 2021, lulualways has opened more than 300 brand stores in high-quality department stores and shopping centers across the country, and lulusmile expects to open more than 500 offline stores in the future.

As a professional clothing brand management group with international concept integrating product R & D, production, marketing and planning, Shanghai I love Lulu Fashion Technology Co., Ltd. always adheres to the corporate culture concept of "love · creativity · pursuit of excellence, love · creation · excellence". After decades of innovation and development, it has gained the unanimous recognition of the industry and consumers.

　 　LULUALWAYS

Beyond beauty

Lulualways is 20-40 years old, advocating art, loving life and pursuing Fashion life The costumes created by urban women are featured by socializing celebrities, exquisite leisure and fashionable commuting. In a free, humorous and unconventional way to interpret a delicate and romantic life. Show the beauty of women at the same time, also show the delicate and elegant life state behind them, truly achieve "beyond the beauty of all." All above life. ". In 2004, it opened the first store in China in yishidan, Meilong Town, a high-end department store in Shanghai. Since then, it has maintained nearly 20 years of development, winning customers' recognition and maintaining good interaction with distinctive design style.

　　lulusmile

　　More than smile, more than real

Lulussmile was founded at a time when there was a lack of pioneer brands in the domestic market for young ladies' wear, and the market demand of generation Z could not be met. Under this background, this new and sharp women's wear brand with ACG attribute has been warmly sought after by generation z from the beginning of its launch. Taking natural literature and art, free romance as the brand keynote, drawing inspiration from art, illustration, music, film and other cultures, combined with the current hot international fashion trend and the second-dimensional culture of Z generation's attention, it brings extraordinary dressing experience for women aged 18-30.

　　 "I love Lulu" and bilibilibili (station B) reach cross-border cooperation

In 2021, Shanghai I love Lulu Fashion Technology Co., Ltd. reached a cooperation with bilibilibili (hereinafter referred to as station B), a cultural community and video platform with high concentration of young generation in China. It is the first case of high-end fashion women's clothing brand in the cross-border authorized cooperation of station B. In this cooperation, lulualways brand will jointly launch co branded series with station B's "22 and 33". As one of the top 100 up owners of station B, "Hanser" will also be the spokesperson for another brand of "I love Lulu" with ACG culture attribute.

　　 The driving force for the sustainable development of always

I love Lulu company through cutting-edge design and development, optimized commodity portfolio, strong supply chain management, national market network layout All round brand promotion and member marketing accumulation of new retail have established a good brand image in China's fashion industry. With the help of the Internet platform, it integrates design and art resources at home and abroad, has a design team with an international vision, an operation team with super combat power, realizes the construction of an information-based intelligent internet marketing platform, guides brand and product decision-making by using member big data, and carries out "financial marketing" with online and offline resources in series: store live broadcast, tmall, wechat, etc The multi-channel layout such as live broadcast has become the practitioner of new retail and smart retail.