2400 Pieces Of High-Quality Goods Compete For Youkesi ® BV · 2021 China Fashion Fabric Design Competition -- Leading Sustainable Fashion Design

"No matter in the x-era, the millennials or the z-era, their recognition of the national trend is getting higher and higher. Therefore, our company attaches great importance to fabrics with national culture and traditional aesthetic feeling. Pavilions and pavilions, plum orchid, bamboo and chrysanthemum... This time we saw many good products with oriental elements. "“ We thought that the silk fabric with printing would be very expensive, but we didn't expect that the price would be very suitable. The ingredients, handle, drape and wrinkle resistance are very good. The fashion and cost performance are very high, and it is easy to handle. I believe it will become a popular product. "“ This zero formaldehyde fabric has reached the baby class a standard, mainly emphasizing the environmental protection, safety and health“ On our platform, polar fleece jackets sell well, and there is a large market application space for asexual styles. This time, we saw many fabric brands, such as silk, xiangyunsha and other products. The clothing with this kind of composition is very popular with young people. "

On July 16, the "Youkesi" held in Keqiao, Shaoxing, Zhejiang Province ® At the "BV · 2021 China fashion fabric design competition review meeting", 13 experts and judges from various fields of textile and garment held a heated discussion on the comprehensive innovation level of nearly 2400 fabrics.

There is no doubt that "paying for better design" has become the consumption proposition and personalized demand of young mainstream consumer groups. Driven by high quality, the application of high-end fiber has been greatly improved, the product function has changed from single to combination under the demands of multiple scenes, the popularity of Guochao art fashion under the return of national culture, the emergence of high-value products with low price under the pursuit of extreme cost performance, and the new value of product material technology under the concept of green environmental protection, In this competition 347 outstanding textile enterprise's fabric product, can see a spot.

Li Binhong, director of the national textile product development center, served as the chief judge of the competition. Li Bo, deputy director of China Textile Information Center, Chen Baojian, chief engineer of national textile product development center, Xu Shu, director of creative industry service center of China Light and Textile City, Ruan Chunping, deputy director of creative industry service center of China Light and Textile City, Chen Shu, director of strategic marketing of Saideli, and Li Xiaoqin, marketing director of Saideli, attended the evaluation activity.

Promote diversified application of sustainable raw materials

"In the future, we, the three parties, will continue to promote enterprises to establish a technology driven, culture led and responsibility oriented product development and innovation mode from the industry platform, industrial resources, fiber source and other aspects, so as to promote the value realization of fashion and creative design results." In his speech, deputy director Li Bo pointed out that through the cooperation and efforts of Keqiao and Saideli for three consecutive years, the competition platform has explored a large number of high-quality fabric products with both fashion, innovation and commerce. In particular, over the years, the competition and Sedley cooperation have been set up "Youkesi" ®” The series of awards further promote the diversified innovative application of sustainable raw materials in the development of textile products.

According to the relevant person in charge of the competition, the products with environmental protection attributes accounted for 22% of the total number of products, and 21% of the total products with environmental protection certification. In terms of functional application, environmental friendly and antibacterial function ranked first.

Environmental protection fiber drives industrial chain product innovation

"The strategic goal of green and sustainable development of textile industry during the" 14th five year plan "period and the basic demands of consumers' demand returning to high quality and health are in perfect agreement with the concept that the fiber products of Saideli come from nature and return to nature". Mr. Chen delivered a speech at the meeting and introduced Sedley and its series of products. She pointed out that the three-year event cooperation has witnessed the development of cellulose fiber industry and the trend of iterative innovation of the fiber series products of Saideli group.

She said that Sedley is committed to developing a new generation of fiber technology and driving product innovation in the industrial chain with environmentally friendly regenerated cellulose fibers. Among them, Youkesi ® Bv series fiber can help improve spinning efficiency, save energy and reduce consumption, thus reducing carbon footprint; Youkesi, born to meet the needs of the market ® Antabe ® The antibacterial fiber has excellent antibacterial and deodorizing properties; Finex fiber generationTM transforms textile waste into recyclable products with the help of cellulose recycling technology; Lyocell fiber has the advantages of high strength, skin friendly, good moisture absorption, and has been widely used in jeans, leisure, non-woven, home textile and other fields.

In the product selection, Saideli Marketing Director Li Xiaoqin pointed out that Youkesi ® Compared with the previous two years, the color, pattern and material matching of the products evaluated by the Lyocell awards are more expressive and richer. In terms of application, Youkesi ® More matching with silk not only improves the easy care, but also enables more consumers to experience the high quality of silk fabrics. In terms of technology, some knitted fabrics have achieved micro innovation in texture and style by means of organizational structure and color spun yarn collocation, while Lyocell fabrics have achieved smooth surface texture through innovative dyeing and finishing process without fiber opening.

At UCOS ® In the application product area of market application award and Lyocell Market Application Award, it can be seen that nylon, spandex, acrylic fiber, cotton, Shutan silk, viscose, ramie, Sorona, Lycra, wool, polyester, flax, etc. and Youke silk ® Bv fiber, Youkesi ® The fabric products blended with antaibe antibacterial fiber and Lyocell fiber are very eye-catching in color, handle, texture, appearance, style and function.

Experts talk about the development of fashion fabric products

-- technology R & D Perspective

Talking about the overall highlights of the products, chief engineer Chen Baojian summarized from three aspects. The first is the matching application of Youkesi and Shutan silk, and the full combination of the softness of Youkesi and the shape retention and resilience of the stretchable silk gives the fabric a comfortable handle and a good straightness. Secondly, the application of Lyocell fiber with different fibers is more and more extensive, such as silk and wool, which can better improve the overall value of products; Combined with diacetate and nylon, it can increase the dry handle and elasticity of the product. The third is the innovation and utilization of conventional technology or conventional raw materials, which can enhance the value of conventional fabrics through novel processing methods. For example, the combination of jacquard and yarn dyed lattice creates a pattern with more layers. The high count of conventional viscose is combined with nylon to form a smooth and smooth high count and high density, which can be worn inside and outside, and has a wide range of applications.

Zhou Ju, Director / Professor of textile design and Research Institute of Zhejiang University of science and technology, said that various textile dyeing and processing technologies have become very mature, and the development of new products has become the arrangement and combination of various processes. Enterprises need to think about how to meet or even lead the C-end increasingly fragmented personalized needs in the development. At UCOS ® There are many multi-component and composite processes in the selection area of Lyocell awards. This kind of high cost-effective regenerated cellulose fiber should have more application fields to expand.

-- from the perspective of fashion trend

At the meeting, Wang Xu, design director of fashion trend Department of China Textile Information Center, analyzed the flow trend of Chinese textile fabrics in autumn and winter 2022 / 2023, which was published by China Textile Information Center and national textile product development center, focusing on product development style, color materials, technology application and other directions. He said that the overall fashion sense of fabric products is strong, rich in color, and the grasp and application of fashion trends are also in place.

In terms of color application, echo, the color design director of Shanghai Yuancai Technology Co., Ltd., said that from the fabric, designers can see that they are consciously matching colors, but there are still some deficiencies in the matching and unification of the color, material, texture and handle of the fabric. Youkesi ® The participating products of the and Lyocell awards are roughly divided into the basic color system of black and white gray, the light color soft healing color system and a small part of saturated optimistic color system, which shows that people's perception of color has become more sensitive.

-- brand purchasing Perspective

In view of the appearance, performance advantages and market application prospects of the participating fabrics, Dong Mingtai, purchasing manager of Evely e-commerce, pointed out that the participation rate of environmentally friendly and sustainable fabrics has increased, reducing emissions and environmental pollution, and ensuring a soft and skin friendly wearing experience. He said that everie now uses more than 30% of eco-friendly fabrics. In addition to antibacterial fabrics, the development of functional fabrics such as three proofing fabrics, anti ultraviolet fabrics and thermal fabrics will have different emphasis due to seasonal changes.

Lu Jia, a fashion commodity expert from Alibaba tmall business department, said that many fabric companies have already taken up certain social responsibilities and are committed to sustainable fabric design. In addition, fabric enterprises in the context of the epidemic, to the change of consumer shopping habits, made a rapid response, in outdoor fabrics and soft feel fabrics have a good try.

"With the rapid development of environmental protection economy, consumers' consumption concept is also changing day by day. On the basis of environmental protection, a brand with innovative consciousness and original Chinese style can stand out in the current competition. " Qu Jing, vice president of Huimei group of Guangzhou Huimei Fashion Group Co., Ltd., said that throughout the fabric evaluation, most of the products are environmental protection and national fashion fabrics, which are pleasant to the eyes, and also have the characteristics of skin friendly, comfortable and breathable.

The functional application of the fabric in windbreak clothing, T-shirt and other daily products is very bright. Wang Peiyi, design director of Wang Peiyi studio, believes that the combination of mainstream culture and the ideas of fabric or fashion designers is in line with the final market demand. Since then, Youkesi ®、 We can see that the eco-environmental protection is no longer a concept of brand promotion. The products with environmental protection and functional features are the inevitable choice of the consumer market in this era.

"The market needs such activities that are both high and close to the demand. The fabrics to be evaluated have also covered the fabric categories that the company needs to purchase." Xiang jiangpeng, general manager of Ningbo Boyang Clothing Group Co., Ltd., said that the products are well-known in environmental protection, renewable and sustainable aspects. The company has used Youkesi before ®、 The market feedback of Lyocell products is good, and there are new breakthroughs in materials and handle of these two kinds of products.

Zhao Chenghao, technical R & D director of colletier koradior of Shenzhen claritel Garment Co., Ltd., said that as a brand side, he hoped to see more fabrics with equal emphasis on appearance and functionality. A variety of novel technology and environmental protection raw materials are used in the fabric evaluation, which shows good performance in practicability and finishing, especially in Youkesi ® And lessel's participating products performed well.

Zheng Yingjie, senior fabric development engineer of tricolor / lishue / Ibudu fabric Planning & Senior Fabric Development Engineer of zhuoshang clothing (Hangzhou) Co., Ltd., said that some fabrics not only reflected the trend of fashion, but also met the purchasing needs of current clothing brands. The company has adopted UCOS a few years ago ® Product, Youkesi ® Series fibers have great advantages in the development of environmental protection fabrics, which can help enterprises apply the concept of sustainable development to reality.

-- industry perspective

Director Li Binhong said in the summary that the competition aims to build a fashion design platform for textile product developers integrating resources, gathering creativity and creating value, and promote fashion innovation of textile products based on cultural value, aesthetic value, technical value and commercial value. It can be seen from the products of this competition that the original ability of fashion design of textile fabrics has been significantly improved, and the technological application ability of new materials, new technologies and new processes has been continuously enhanced. Design has become a new growth point of the value growth of China's textile products.

"Of all things, growth is the most beautiful. The growth of any enterprise is inseparable from the vision, goals, partners and actors. It is believed that with the strong support of sadley group, the world's largest renewable cellulose developer, and rooted in Keqiao, the world's largest textile industry cluster, China's fashion fabric design competition will continue to lead the fashion trend of fabrics and contribute to the development of China's textile fashion Build the source of world fashion and contribute value. " Director Li Binhong said.

At the meeting, the jury selected three comprehensive awards including gold award, silver award and bronze award, Fashion Color Award, innovation and technology award, and Youkesi ® There are four individual awards of market application award and Lyocell Market Application Award. The winners of this competition will be announced on the official wechat of "Fabrics China of China" in August and relevant media, and an award ceremony will be held in Keqiao, Shaoxing in October.