Henan Fashion Industry New Year'S Ceremony And Central Plains Fashion Live Broadcast Held Successfully

　　 The year 2020 just passed is an extraordinary year, with ups and downs in the textile and garment industry, and subtle changes are taking place: digitization, supply chain transformation, and younger attempts Among them, live e-commerce not only arouses the spray of capital market, but also stirs up the wave of industry reform.  

　　 On the afternoon of January 16, it was sponsored by the Department of Commerce of Henan Province, supported by the Department of industry and information technology of Henan Province, the Department of education of Henan Province, and the satellite channel of Henan Radio and television station, undertaken by Henan Clothing Industry Association and Zhengzhou Daguan International Trade Co., Ltd., and co sponsored by Xiping County People's government 2021 Henan Fashion New Year Festival (cloud) and Central Plains fashion live broadcast It was held on the 5th floor of tower a, Daguan international trade center.

　　 According to the relevant requirements of epidemic prevention and control, the grand gathering mainly focused on "On the cloud" approach present, Gao Xiang, deputy director of Henan Provincial Department of Commerce; sun Qi, director of e-commerce department; Li Hongjun, director of social poverty alleviation Department of Henan poverty alleviation and Development Office; Zhang Junmei, director of Development Department of Henan women's Federation; Liu Wenjun, member of the Standing Committee of Changyuan Municipal Committee and vice mayor; Xu Mao, member of the Standing Committee of Huaibin County Party committee, director of United Front Work and Secretary of Party Working Committee of industrial agglomeration zone; Zhang Xin, member of the Standing Committee of Guangshan County Committee and director of United Front work, and Luoshan county Feng Lunying, deputy county magistrate of the people's Government of Huangchuan County, Li Hao, deputy head of Huangchuan County People's government, Tao Zhongmin, vice chairman of Changyuan municipal CPPCC, Yan Zuhua, vice chairman of Guangshan CPPCC and chairman of Federation of industry and commerce, Zhu Xiaoyan, executive deputy director of Xiping industry cluster District, Ding Chaoxi, director of Nanguan Street Street Office of Guancheng Hui District, Zhengzhou City, deputy director of satellite channel of Henan Radio and television station, and broadcasting and television media Co., Ltd Song Yang, general manager of the company; Guan Feng, famous host of Henan satellite TV; Ma chaoming, general manager of Zhengzhou Daguan International Trade Co., Ltd Wait for the meeting. More than 40 media, including xinhuanet.com, China News Agency, cctv.com, Henan Daily, Henan TV station and fenghuang.com, reported that more than 2 million people were online. People from fashion circles all over the country gathered in the cloud to share a feast.

　　 Daguan international trade, as a new generation of clothing business complex with the most gathering anchors of Zhengzhou railway station business circle and natural suitable for live e-commerce, has the advantage of hosting this activity.

　　 The event was held by Zhang Xun, executive vice president of Henan Garment Industry Association host.

　　 Gao Xiang, deputy director of Department of Commerce and first level inspector He congratulated the opening of the Central Plains fashion live broadcast activity of 2021 national "online new year goods Festival". He said in his speech that according to statistics, from January to November 2020, the online retail sales of Henan Province reached 426.1 billion yuan, a year-on-year increase of 16.9%, higher than the total retail sales of social consumer goods by 21.7%, showing a strong driving force of online consumption. The event gathered more than 230 clothing brands and more than 2000 varieties in Henan Province, and nearly 100 anchors participated in the live broadcast. Relevant responsible comrades from 10 counties and districts in Henan Province participated in the activity to cheer for the hometown industry. This will promote the formation of fashion industry ecology with the characteristics of Central Plains, cultivate and call for a number of Henan Textile and clothing brands, and make contributions to the transformation and upgrading of Henan clothing industry and high-quality development.

　　 Spring Festival Celebration Li Gang, President of Henan Garment Industry Association Li Gang said that in 2020, a very extraordinary year, all the industry colleagues have made remarkable achievements in judging the situation, standing in the overall situation of county economy and industry development, riding the wind and waves, fighting the epidemic situation, grasping services and promoting development. 2021 is the first year of the 14th five year plan. The association will focus on the overall situation of the industry, focus on the county economy, improve the service ability, integrate into the rural revitalization, show the fashion style for the economic and social development of Henan Province, and contribute to the industry strength.

　　 Ma chaoming, general manager of Zhengzhou Daguan International Trade Co., Ltd This paper analyzes the important influence of live e-commerce in the field of clothing. He said that as an important clothing market in Central China, Zhengzhou Daguan International Trade Co., Ltd. is actively exploring and seeking changes. With its internal and external advantages, it has become the most suitable place for live e-commerce in Zhengzhou railway station business circle. Its planning and layout of the central live e-commerce base is committed to creating a new model of the central live e-commerce base with clothing as the main body and covering all categories, leading the iterative upgrading of the business circle and promoting industrial innovation and development.

　　 Recalling the past extraordinary years  

　　 Look at the present and compose a new chapter  

　　 In the past 2020, there are too many pictures worth remembering, including laughter, tears, feelings and feelings. The scene and the cloud audience jointly reviewed the top ten events of Henan clothing industry in 2020. Each seemingly ordinary picture reflects the unforgettable moments of Henan garment people, records the extraordinary years of the past, and encourages the new generation of garment people to forge ahead bravely, ride the wind and waves, and make good achievements again!

　　 Help county economy develop with high quality  

　　 Secretary County talks about fashion  

　　 In recent years, under the guidance of Henan clothing association, all counties and cities actively develop textile and clothing industry. This event is invited Liu Wenjun, member of the Standing Committee of Changyuan Municipal Committee and vice mayor; Xu Mao, member of the Standing Committee of Huaibin County Party committee, head of the United Front Work Committee and Secretary of the Party Working Committee of the county industrial agglomeration area; Yan Zuhua, vice chairman of the CPPCC Committee of Guangshan County and chairman of the Federation of industry and commerce; and Li Hao, deputy head of Huangchuan County Come together to talk about clothing and fashion.

　　 During the 13th Five Year Plan period, the textile and garment industry has made outstanding contributions to promoting the high-quality development of county economy. During the 14th Five Year Plan period, Henan provincial Party committee and government will pay more attention to the development of textile and clothing industry, and Henan is expected to become a strong province of garment manufacturing and digital economy. As the advanced county and city leaders who attach great importance to the development of clothing industry, actively promote the development of county economy and the construction of a strong clothing Province, they have expressed their unique views on the future development of Henan clothing industry.

　　 Commendation for excellence:  

　　 Ordinary cast great, heroes from the people!  

　　 In order to give full play to the leading role of advanced model demonstration, guide and encourage the vast number of cadres and groups of clothing industry in Henan Province to jointly build the Chinese dream, build a new era, make positive contributions to promote the construction of clothing characteristic Park and smart daughter-in-law project, and fully demonstrate the brilliant achievements of county economy and industrial development, Henan Garment Industry Association awarded Zeng Hui and other 10 municipal, county and district leaders "2020 Henan Garment Industry Promotion Award" , awarded Huaibin Lingang clothing new town, Xiping Leizu clothing new city, Changyuan professional wear town "2020 construction quality award of Henan clothing resettlement project" , awarded to Zhengzhou Daguan International Trade Co., Ltd "Henan clothing live e-commerce promotion Award" , awarded to Hu zhewei and other 12 people "Outstanding garment industry workers in Henan" Honorary title, awarded to Changyuan city and other 8 cities, counties, districts "Smart daughter-in-law project model county" Honorary title, awarded to Guangshan County Suntiepu town and other 14 towns "Smart daughter-in-law project benchmark town" The honorary title was awarded to 21 villages including Huangying village, Renhe Town, Huangchuan County "Smart daughter-in-law project benchmarking village" Honorary title, awarded to Henan junzilin Clothing Co., Ltd. and other 45 enterprises "Smart wife project demonstration enterprise" Honorary title, awarded to Huaibin Sumida Clothing Technology Development Co., Ltd. and other 36 units of 50 employees "Smart daughter-in-law project makes brilliant smart daughter-in-law" Honorary title.

　　 Ordinary cast great, heroes from the people! They are dedicated to ordinary posts to promote the development of the industry to make outstanding contributions to the "brilliant people"! We firmly believe that with such a group of selfless dedication industry people, Henan clothing "trillion" industry dream will become a reality!

　　 The combination of strong and powerful  

　　 China (central) original design live broadcasting base launched  

　　 2020 can be called the "first year of acceleration" of the direct broadcast economy. The major live broadcast platforms and anchors are brilliant, which reversely promotes the reform of the entire textile and clothing industry from the consumer side. Under the impact of live broadcast economy, the domestic consumer market presents the development trend of diversification, entertainment, e-commerce and community. Under the guidance of the party's 14th five-year development plan and led by Henan garment industry association, China (central) original design live broadcasting base came into being!

　　 It constructs a brand-new consumption scene, which combines online and offline, creativity and production, designers and consumers, and display and live broadcast. Through signing contracts with enterprises, anchors and designers, the base introduces high-quality webcam anchors, original designers, fashion trend centers, fast response supply chain resources, high-tech experience, digital services, and diversified payment methods, so as to build a development ecology of China's original design live broadcasting e-commerce. Designers, anchors and enterprises can mutually empower each other to promote the development of fashion industry and reconstruct the "people, goods and fields" ”The new economic window of Henan garment industry has been developed.

　　 In addition, the grand meeting was held Signing ceremony of Henan clothing association with satellite channel of Henan Radio and television station and Zhengzhou Daguan international trade 。 Under the current situation, the mainstream media should become stronger through cross-border cross industry integration and create a new pattern of all media external communication. Yufu association should cultivate a number of high-quality brand enterprises with Oriental fashion spirit. Grand view international trade should establish a business model of sustainable operation. Henan Provincial Service Association, Henan satellite TV and Daguan international trade should unite to spread fashion lifestyle and promote development Nanmeili economic activities, optimize the clothing industry chain and industrial structure of Henan Province, jointly build the most influential China (central) original design live broadcasting base, tell the fashion story of central China, and send out the strongest voice of central China fashion.

　　 National tide competition starts  

　　 Open a new era of fashion  

　　 Long prepared China 165 model competition Officially launched at this Spring Festival ceremony, an international competition of inheritance and innovation, domestic products and trends, breaking and rebirth is about to appear! China 165 fashion model competition is jointly sponsored by China Textile media, China Textile and clothing education association, and Henan Clothing Industry Association. It focuses on women between 162 and 168 in height, and is the first one Combining e-commerce, short video, star, trend, public welfare, city and talent show The first step is to promote the cultivation of ordinary people "Chinese brand + intangible cultural heritage + national fashion model" Concept, hatching and creating the "national tide star model" of our time.

　　 It's still going on Launching ceremony of joint release of "China fashion industry development trend report" and Launching ceremony of Henan International Children's Fashion Festival and children's model competition 。 The simultaneous launch of many events will surely push the Central Plains fashion to a new climax and open a new era of fashion!

　　 Break through against the current situation  

　　 Digital economy promotes transformation and development of enterprises  

　　 Wu haozeng, director general of High Tech Department of national development and Reform Commission He said that in the future, the digital economy will become an important engine for economic growth, and the pace of digital transformation in various industries and fields will be greatly accelerated. Facing the digital trend and complex and changeable external environment, the grand ceremony invited industry experts and leading figures to analyze the current situation, inquire about the high-quality development of the industry, and provide suggestions for the development of enterprises and industries around the topic of "digital economy promotes the transformation and development of enterprises". It makes efforts from three aspects of problem orientation, goal orientation and result orientation to solve the problem of "no" To promote the digital transformation of enterprises.

　　 4:00 p.m. on the 16th There are 30 live broadcasting rooms on the 5th floor of tower a of Daguan international trade, and more than 100 live broadcasting rooms (on cloud) all over the country Thousands of miles linkage, the Central Plains fashion live activities officially launched!

　　 The live broadcast was very lively, and the shaking platform was synchronized with drainage, Lola code, Enron dress, sheep food When tens of millions of fans "online Red Sky Group" are thousands of miles apart, they compete on the same stage and bring them to the fans Women's wear, men's wear, underwear, children's wear, shoes, home textiles, local products With the value of 130 million yuan of brand "top goods", the magnificent scene of 100 enterprises and thousands of stores selling ten thousand goods is constructed. In the 30 county-level live broadcasting rooms and exclusive live broadcasting rooms for "smart daughter-in-law", smart daughters-in-law took the express of live e-commerce to bring "famous brand" products from various counties and districts for online fans with sincerity and simplicity. They helped to overcome poverty with characteristic industries and sang the main principle of Rural Revitalization.

　　 2021 Central Plains fashion live activities will continue to be hot, welcome the national netizens to shake the sound, participate in the 2021 Central Plains fashion live broadcast activity topic, jointly speak for the good things of hometown.

　　 Henan Province has hundreds of millions of people and huge consumption power. In the grand occasion of national carnival, live e-commerce needs more in-depth thinking and innovative exploration. This grand ceremony aims to integrate and focus, innovate and change. With the development trend of live e-commerce, integrate online and offline, integrate high-quality supply chain and anchor, create a live broadcasting industry and platform with Central Plains characteristics and Zhengzhou characteristics, and make efforts to help the rise of Central Plains fashion.

　　 Standing at the historical intersection of the "two centenaries", a new journey of building a modern socialist country in an all-round way is about to start. The journey is long, only struggle. Through struggle, we have gone through thousands of rivers and mountains. We also need to continue to struggle, forge ahead, promote the new development of Central Plains fashion industry, foresee the new future of fashion consumption!