Interview With Liu Tao, Vice President Of Saideli Business!

As one of the world's leading manufacturers of cellulose, Celli has always been one of the most important producers of cellulose in the world. We will continue to promote the cooperation between new textile industry and China's textile industry from the new textile industry to the new textile industry.

The Youkesi? 2020 China fashion fabric design competition, which is sponsored by Sedley company, has established the "UCOS? Market Application Award" and "Youkesi? Green" through the establishment of "Youkesi? Market Application Award" Weaving Award "has further promoted the application of high quality fiber and innovative technology. At the recent competition review meeting, it can be seen that the products blended with or 100% Unicorn fiber, such as mulberry silk, cotton, Shutan silk, ramie, Sorona, Lycra, modal, polyester, polyamide, spandex, acrylic, ramie, flax and other products blended with or 100% unicos? Fiber are particularly bright in appearance, handle, texture, color, style and function Eyes.

Liu Tao, vice president of Saideli business, believes that the most important thing to evaluate whether a fabric is excellent is whether it can pass the market test. We will pay more attention to the quality of the fabric and whether it can meet the needs of the market. Just as we will develop fibers according to the needs of brands and the voice of customers, we also hope that fabric partners can solve the specific problems of brand customers. "

The fabrics presented on the site of the evaluation meeting, whether in terms of raw material selection, yarn and fabric structure design, or in trend control and color matching, coincide with the development orientation of cedry. "This year's competition fabrics are highly commercial products, which can be quickly used and landed by brands. I am glad to see that many fabric designers have chosen the theme of antibacterial, which is also in line with the consumer's concern for personal care under the epidemic situation. "

Collaborative innovation and win-win development

Liu Tao said that affected by the epidemic situation, product development and innovation, especially the collaborative innovation of the industrial chain starting from the source of fiber, has become the top priority for textile enterprises to enhance their immunity. Seideli is well aware of the importance of partnership development and sustainable development. On the one hand, through strengthening its own innovation, it continuously introduces green and sustainable products that meet the market demand. On the other hand, it actively cooperates with the upstream and downstream partners of the industrial chain to maximize their respective advantages.

It is understood that since this year, seideli has adopted a new independent research and development technology, striving to provide customers with world-class quality. The new green fiber, lyocell and xianshengdai TM, have been launched, enriching the product portfolio of seideli. Through various tests, the yarn strength, CV control and production efficiency of cedry Lyocell yarn have been widely recognized by downstream customers. In addition, the unique process also brings different fabric styles, and a series of application development may help customers find new power of fabric design.

According to Liu Tao, the main recycled Finex fiber generation TM fiber has the comfort comparable to that of Youkesi, which also gives the fabric design more possibilities and creativity. It is reported that the seideli? Finex fiber Generation Co., Ltd ™ Recycled fiber is derived from recycled plant clothing and wood source certified by international authority. 100% bio base can be rapidly degraded. With high strength, good hygroscopicity, skin affinity, antibacterial property, biodegradability and air permeability, cedry Lyocell fiber has a wide range of application prospects in the three terminal fields of textile, including clothing, household and industrial use.

The scenery is long, so we should take a wide view. The epidemic may affect the development of enterprises in the short term, but it can not shake the long-term "trend". "We believe that only through green innovation, resource integration, upstream and downstream cooperation, can we open up the situation and achieve win-win results." Liu Tao said.

Establishing a cohesive and impact value chain

For many years, Sedley has deeply cultivated the development concept of "industrial chain alliance and partnership cooperation", and has created a high-quality win-win chain for industrial chain partners. During the epidemic period, the company increased investment and time in new product research and development, and more actively and effectively met the challenges and demands brought by the market. Liu Tao said that the youtan series products developed by the company with DuPont last year have passed the market verification this year, and many brand customers, designers and even online Red brands have adopted this series of fabrics. This year, we have adjusted, enriched and upgraded the basic models, and developed fabrics covering women's wear, men's wear, home furnishings and children's wear.

In terms of product innovation, this year is the blooming stage of UCOS? In the fabric end and brand end. The company has set up BVY yarn alliance in yarn end and fabric innovation partner alliance in fabric end. At the same time, innovation competition projects are carried out to develop a series of theme products for market demand every year. In order to form a fast and efficient industrial alliance from fiber, yarn, fabric to finished products, cedry works closely with trend to explore business solutions with brand customers. At this stage, Youkesi has gained a lot in children's wear, women's wear, men's wear, sports, leisure and home. Next, Lyocell will also become the long-term development direction of Sedley.

In terms of sustainable development and innovation, sustainable development has always been the lifeline of Saideli enterprises. In the raw material end, the company has strict purchasing policy of wood source dissolving pulp, and uses 100% internationally certified wood source dissolving pulp. At the production end, cedry has the world's leading production control technology, and has passed the level 3 certification of stepby Oeko-Tex, and the company strictly follows the zdhcwastewater guidelines to ensure the minimum impact on the environment. The company also disclosed higgindex FEM 3.0, with an average score of 90% for five factories, which is far higher than the average level of the clothing industry. Seideli's fiber products have obtained a series of green safety certification, including standard 100 by Oeko-Tex, reaching the infant safety level. Oeko-Tex? Made in green and Youkesi? Fiber can rapidly biodegrade in 90 days without harmful substance residue. It is a 100% USDA certified bio based product. In addition to its own sustainable management and control, cedry also proposes to join the Climate Leadership Project with its upstream and downstream partners in the industry to jointly explore a new path for the fashion industry to cope with climate change, and promote emission reduction cooperation and low-carbon transformation of the entire industry chain.

"We hope that through the collaborative innovation of the upstream and downstream of the industrial chain, we can establish a unique technical competition barrier, establish a cohesive and impact value chain, and reconstruct the competitive advantage of the value ecosystem of the textile and clothing supply chain." Liu Tao said. Under the new normal, the traditional advantages of textile industry are gradually weakened. Science and technology, fashion and green will become the new labels of China's textile industry, and also the strategic way for textile enterprises to reconstruct their competitive advantages. On the basis of long-term accumulation of technology and scale advantages, Sedley is creating new consumption demand and business growth through new productivity integrating technological innovation, fashion and ecological concept.