Hong Kong Group'S Industrial Philosophy: Highly Specialized, Moderately Diversified

　　 Everybody There are stories in life. Every business is a legend. In 1957, when 3 cotton farmers were working together to set up a cotton processing plant, they must not think of the present situation: thirty thousand employees, two industrial parks, two main board listed companies, four major industrial sectors, about seventy billion marketing, and more than 60 years of growth.

Adhering to the sixty years of industrial development, the red bean group has created not only brilliant achievements, but also its precious business philosophy and entrepreneurial philosophy.

　　 Multiple property rights The industry should also be diversified, but not blindly seeking more. In the past, there were eight or nine kinds of industries in the red bean. Later, they cut down no money or environmental protection, leaving only four categories. They belong to the basic needs of clothing, food, housing, industry and human beings.

　　 Red bean group Zhou Haijiang, chairman and CEO of the board of directors, said that red beans would never finish the four industries as long as they insist on textile and clothing, rubber tires, yew health, and the development of commercial real estate in the park. In industry, you can't put eggs in one basket or too many baskets. The most profitable companies in the world are highly specialized. Diversification is a trap. Therefore, the strategy of red bean is highly specialized and moderately diversified.

Highly specialized is to concentrate superior forces, to do fine, to be strong, to achieve the forefront of peers. Appropriate diversification is to achieve cross industry development under the support of enough talents, technology, capital and market.

As the saying goes, "interlacing is like mountain crossing", but "interlacing is not unreasonable." Although each industry has its particularity, the basic rule of industry is closely related to the way of management.

In the red beans, "moderate diversification" is organized by the group headquarters, and "highly specialized" is implemented by the subordinate companies.

For example, the textile and garment industry has an annual sales volume of 120 million, and has maintained its national counterparts for a long time. Focusing on specialized division of labor, the group has set up 4 subsidiary companies, namely, the production and operation of red bean men's clothing, red bean home, red bean home textile, and red bean children's clothing.

In other words, rubber tire manufacturing industry, when making decisions in the year, deliberately avoided the tyres market of strong competitors such as Lin, and cut from the relatively loose truck tires, aimed at replacing marketing, and quickly entered the top six of the same industry, becoming "China Mining tire".

In addition, the yew industry, after tackling a series of technical difficulties, has successfully transplanted this endangered rare plant from high altitude hillside to low elevation plain, forming artificial breeding, potting and pharmaceutical industry chain, making it a global leader in the health industry of yew.

The real estate sector of red bean is located in "responsible real estate, green real estate, and caring real estate". Meanwhile, efforts have been made to develop the "Wanhua City Complex" to meet the needs of rural revitalization, forming a unique competitive advantage.

Therefore, summed up, the industrial philosophy of the red bean group is: "highly specialized and moderately diversified" in line with the actual situation of enterprises.