Pearl Industry Belt Fight Quickly First City

In the activity of "mother's Day special sale on Pearl Festival", there are two figures breaking the past's recognition of the low price of fast moving live goods: (1) the highest price list is a 250 thousand metallic Colored Pearl mother chain; (2) the best seller is 338 yuan of natural freshwater pearl 18K gold road, three color pendant, with a total sales volume of 1 million 110 thousand yuan.

According to the head of the jewelry supplier, the price of the Pearl category has exceeded the average price of other items on the platform.

"In the Pearl consumer group or the whole industry belt, the rapid infiltration of the industry is relatively backward, and start the industrial belt activities. It is also hoped that more users will know that the fast hand can also be a pearl." On the fast hand, we introduced the establishment of a base in the world's most important Pearl Lake area. One of the considerations is that the atmosphere and infrastructure of the entire Zhejiang electricity supplier are relatively strong and mature.

As a featured industry of fast sellers, the establishment of base for jewelry and jade pendant in industrial belt has become a common practice.

According to the fast hand, the core purpose of establishing a base in the industrial belt is to ensure the quality of products from the source and to better serve businesses. At present, the fast business operators have set up 13 industrial base bases in Henan Zhenping, Guangdong Sihui and Yunnan Ruili, and have produced a number of representative production and business enterprises.

When it comes to the difference between the industrial belt and other platforms that are being done quickly, the official points out that the industry autonomy is first established through the establishment of the local base, followed by the training and guidance of the anchorperson through the base.

Yi Bang power has noticed that another important role of the base in the industrial belt is to coordinate the local resources, such as the local factories will enter the fast supply chain and cooperate with the head anchors and associations. According to the fast hand, this is also a way to distinguish a fast hand from other platforms, that is, the service of the fast hand in the industrial belt.

"No direct train, drill and sell as well."

One of the 11 quick hosts who participated in the Pearl River's origin is the "Lai Ge", whose turnover in the activity exceeded 1 million 300 thousand yuan. At present, Lai brothers have 580 thousand fans in the fast track. In 2019, the turnover reached 35 million yuan, and sold over 1 million 500 thousand freshwater pearls. This year, the elder brother set the sales target to 50 million yuan.

For the elder brother's words, he was trying to deliver live goods on a fast hand by chance.

"At the beginning of the trip to Zhenpu Town, Zhenhai District, Ningbo, Zhejiang, some people sold pearl mussels in the night market. They sold pearls to Pearl and sold them to customers. Many people queued up to buy them. I bought dozens of pearl mussels and sent them to my home. Later, I recorded the first video of a mussel." Lai Ge introduced this short video of 7~8 seconds, which reached 58.8W. Many fans in the comment area asked whether there were pearl rings, earrings, pendants or even pearl powder in the comments or private letters. He thought it was an opportunity and resigned to the mountain lake, which has been doing since 2015.

According to Lai Ge, before choosing the fast platform, it also tried to live with other products on the other platforms, but compared to the fast conversion rate and higher volume. "For example, on the other platform, the cost of a commodity is 100 yuan, and it can be sold to 280 yuan before it can be returned to the fans. After being sold to the fans, the inventory is overloaded, and eventually it can not go down. But by fast hand, you can save the cost of old fellow drains on the platform, so that the merchandise can make profits to the fans, and at the same time benefit from the old iron economy. As long as fans trust you, sales are usually not a problem.

In addition, Lai Ge said that the clear platform policy was one of the reasons why he chose to be quick.

"Drill and go through these ways are common practices in other platforms, but they also have drawbacks." Lai Ge said, for example, traffic can be improved in a short time, but it is difficult to maintain and retain. For example, adjustment of platform rules and policies often requires businessmen to adapt to the game, which will lead to fluctuations and even loss of traffic generated by drilling and passing trains.

As the Pearl Festival, the old fellow who sells the highest price 250 thousand yuan, believes that the core advantage of fast pearl jewelry is that the details of pearl products can be displayed directly and vividly in the form of live broadcast and short video.

"Pearls are non-standard products, and every piece that makes up a commodity may be different. When you live, you need to tell the details of pearl size, such as 8-9mm." In addition to these conventional information, the older iron Craven has a higher thirst for pearl production and products, so she will introduce the pearls of different colors, such as Tahiti's black, green and light grey pearls, to the old fellow guests, and introduce what clothes the old fellow is better suited to.

To solve the pain points of businesses without goods.

What is the biggest demand of the industry? The fast dealer electric appliance jewelry class leader said that these businesses are divided into two types: "primary businesses with no flow of goods," and "businesses with flow but immature supply chains".

"Some are good at selling, but lack of supply chain, some have good goods, but do not know live broadcast. This is the most problem we see in the industrial belt at present. This is also a problem that the base can solve effectively." The person in charge said, "based on the demands of different businesses, now the base of the industrial belt is landing, the fast hand mainly chooses the third party cooperation with industry resources and live experience."

According to him, cooperation with the local third party organizations, on the one hand, can provide protection for businesses and consumers through identification, logistics and other resources through coordination resources such as local associations. In addition, through organization of business training, the former industry can bring upstream wholesale markets or producers of origin without electricity supplier capability and no electricity supplier team. Faster understanding and live broadcast, so as to enlarge their own "goods" advantage.

The official added that, whether in the past jade, clothing industry belt, or the pearl industry belt now, the underlying logic of expansion is based on shortening the chain from production to sale by direct seeding.

It is reported that shortly after the Pearl Festival festival, the fast hand business in May 6th also officially announced the establishment of Zhuji Shan Xia Pearl Pearl TV live broadcast base in the mountain lake town, and openly recruiting merchants.

At the same time, a series of preferential policies have been launched by the fast sellers. For example, the merchants who enter the base will get 10 thousand yuan worth of exposure tickets, base deduction and lifetime service charge, small shop margin relief, shorten the return period, launch lightning purchase, online and offline training, docking upstream and downstream supply chain, supporting account growth, building brand awareness and targeted activities.

The live broadcasting base has become the standard of the industrial belt.

Billion power understands that at present, the fast business operators have set up 13 industrial base bases in Henan Zhenping, Guangdong Sihui and Yunnan Ruili. Many people in the industry have talked with the power of the billion power company. They have pointed out that the establishment of the live broadcast base in the industrial zone has become a standard, and goods quality control, industrial chain resource richness and third party services are important factors for the efficient operation of the industrial electrified traders.

The leader of the electronics supplier jewelry category introduced the layout of the above three elements:

1, product quality control: after the establishment of a platform, manufacturers and businesses must abide by self-discipline and autonomy. If merchants sell fake products and defective goods on the platform, the platform can directly find themselves; the platform will also conduct spot checks on merchants, including the collection of user complaints. At present, the fast hand is pushing expert evaluation action in some bases. Under the premise of quality assurance, we should identify the merchant's goods in a more professional way.

2, industrial chain resource richness: in most industrial belts, businesses have high quality goods, but lack of operation and direct broadcast capabilities.

3, the third party service: fast hands through collaboration with industry and local associations, to provide logistics, after sale, live broadcast technology and other support for businesses. For example, in the jade industry belt, cooperate with the local Jade Association to help merchants reduce the express fee.

"Many businesses can't find sales, stock backlogs, and even many windows are forced to shut down." This is the situation of local businessmen before they came to Yamashita. At present, take herself as an example, as a flow anchor, cooperate with the businesses of the mountain lake to provide the business with design drawings, docking accessories suppliers, etc., to help businesses integrate resources.

Lai Ge said that the local employment and economy also increased after the local access from production to marketing. "Yamashita Lake is itself the most concentrated and perfect distribution center in China. The fastest way to build an industrial belt base is to promote local employment and consumption, so that local logistics, packaging, including local semi-finished products, accessories and other sales volume also increased." Come to talk about it.

In the coming year, the platform will continue to promote the industrial belt strategy, enhance the overall service capabilities and expand more industrial belts, and will also host more professional jewellery categories on the anchor side.

Source: billion power network