CHIC Big Bay Development Strategy: Incubating "World-Class Brand"

Focusing on the core of the fashion power and directly attacking the forefront of global innovation and development, the 2020 costumes international clothing and apparel Fair has extracted three major values of world class brand, digital economy and design creativity. Based on this, we have built a more creative, mobile and influential super cooperation platform, leveraging the cultural soft power to develop the hard targets.

It is said that by the year 2030, the bay area of Guangdong, Hong Kong and Macau will become the largest and most populous Bay Area in the world. This total area of 56 thousand square kilometers, including 9+2 city group, 70 million population, and the world class urban agglomeration with an economic volume of about 10 trillion yuan, has occupied an important strategic position in the overall development of the country.

On the 15-17 th of July, the Greater Bay area of Guangdong, Hongkong and Macau will be more fashionable and fashionable because the international costumes Expo (2020 CHIC2020) is coming.

Once, from Beijing to Shanghai, China International Clothing and Accessories Fair (CHIC), with the trend of the international front, the ideological storm of the industry, the brand personality with bright personality, lit up the fashionable sky in the Yangtze River Delta region. Now, how will the CHIC2020 big bay area show the fashion and charm of the international front when it first debuts in the big bay area of Guangdong, Hongkong and Macau? And what kind of boost will it bring to the Pearl River Delta and even China's clothing industry?

Fashion capital

Boost "world class brand"

In the post epidemic era, the recognition and discourse power of fashion are changing. At this time, the era of China is coming quietly. For thousands of years, China has unique oriental culture and fashion ideas, and has constantly affected the development and changes of international fashion trends. Now China should build up its cultural status and move towards a fashion power.

As a fashion show for China and even Asia's fashion industry, the key words of CHIC in many industry circles are "high specification", "big flow" and "comprehensive strength". In the big bay area, CHIC will continue to carry out the "high specification" industry responsibility and implement the "leading level" industry initiative in the 2020 costumes international costumes fair to boost the "world-class brand" of China's garment industry.

The "world-class brand", which was born in China, is not only supported by Chinese contemporary culture, but also has the connotation of Oriental Aesthetics and is widely disseminated, and the huge local clothing consumer market is strong enough to produce world-renowned "world-class brand". This is not only the goal of CHIC, but also the core vision of China becoming a fashion power.

Based on this, CHIC2020 will take "brand power" as its core positioning and program of action, stimulate the innovative vision of "stand in the future and look at the present", solve the difficulties of market growth from multiple angles, deep and high efficiency, and connect the resources of the whole industrial chain, and achieve the "Star" of the Chinese fashion circle, helping enterprises to move towards the users, to the world and to the future.

Joint fashion leader at home and abroad

"Voice to the world"

How can we promote the "world-class brand" of China's fashion industry in the global scope? The CHIC2020 big bay area exhibition will join hands with the famous media in the two major apparel areas at home and abroad: the authoritative media of the international fashion industry WWD (International Fashion News) and the China clothing association magazine "China clothing and accessories" magazine, with the theme of "voice to the world" as the theme, and create "CHIC X WWD". X China's clothing theme planning activities.

At that time, the exhibition site will combine the three trends of "sustainable development", "fashion creativity" and "supply chain construction", and link top executives and experts from the fashion, retail and manufacturing industries at home and abroad, and share experiences and ideas without interruption for three days. Not every platform has a huge international resource dialogue innovator and subversive. Nor is all the exhibitions able to explore China's best practices in promoting innovation and explore the expectations of the fashion industry for the future.

Therefore, the CHIC2020 Dawan exhibition will surely bring you a splendid feast of stars and stars.

2020 is different from previous years. This year's Chinese clothing brands and enterprises have gone through too many twists and turns, and are constantly adjusting and upgrading themselves. Different times, different areas, big bay area ushered in a different CHIC. The announcement of the industry's restart will help enterprises seize opportunities and go against the trend. CHIC2020's big bay exhibition will go all the way with you.

Exhibition background

Following the "joint exhibition" mode of the China spinning Federation, the 2020 Bay area international clothing and accessories fair, together with the Intertextile international textile fabrics and Accessories Expo in Tai Wan District, the international knitting fair of PH Value Da Wan District, and the international textile yarn Expo of yarnexpo Bay area, first entered the Tai Wan District of Guangdong, Hongkong and Macau, and was held at the Shenzhen International Convention and Exhibition Center.

In July, the Tai Wan District Textile Expo continued the successful concept, mode and experience of the Shanghai joint exhibition. Yun Jihai's internal and external fine products, famous enterprises and clusters took on the mission of the industry to help the fashion industry in Tai Wan District to become world-class.