Hangzhou Sijiqing To Resume Work: The Sharp Drop In Line, Live A Sale Seventy Thousand Or Eighty Thousand

In March 1st, China's clothing First Street opened in Sijiqing, Hangzhou.

At 7 in the morning, merchants waiting to enter the field lined up at the gate. Compared with usual, there are many people and cars in the market. Many stalls are still closed and buyers are few.

Sijiqing has 26 professional clothing markets and 2.5 stalls. During normal times, the daily average flow exceeds 100 thousand and the annual running water is 180 billion.

Now, the business hours of shopping malls are shortened, the current restrictions are strictly limited, and the flow of people has dropped sharply. Sijiqing has been forced to slow down. Many of the business owners are sorting out inventory or shipping backlogs.

Online is another scene.

Starting from February 10th, the stall anchor in Sijiqing market has been resumed online, and a live broadcast has been sold for seventy thousand or eighty thousand yuan, keeping the line running smoothly. While other merchants are anxiously waiting for the market to open, they are busy sending goods to people.

Through direct seeding, the volume of wholesale market is redefined.

　 The most desolate Sijiqing

This is probably the most desolate Sijiqing you have ever seen.

In the past, the day in Sijiqing started at four a.m., and now the business hours are adjusted from 9 a.m. to 4:30 p.m. Only two people are allowed to stay at each stall. To enter the market, people have to break through barriers, produce health codes, take temperature, register or get a pass.

At 1 p.m. on March 1st, only a few people in the market in Sijiqing saw the purchase of several bags. Many of the stalls were not open yet, and they were being renovated.

The shop on the third floor of the new central Zhou women's wear market, "Buddha", Xiaozhuang and her colleagues are busy packing and sorting. If there is no time to digest, the inventory of winter stock should be returned to the factory.

　　 Merchant inventory

If there is no epidemic, the four seasons Qingyuan plan to start in February 3rd, the more than 20 day lost is the golden period of spring sales. Xiaozhuang said, now the spring sales are all goods prepared before the year. In order to rush the performance, only wholesale was done before, now wholesale and retail are done together.

Usually, there are about tens of thousands of pieces of water running on a small 10 square meter small line next day. During the closing period, the income under the line has dropped sharply, while the rental pressure is still there. Sijiqing's Suhang first station women's wear Plaza, the two floor more than 10 square meters of bunk annual rent of about 400 thousand, the evergreen market 600 thousand.

Because of an epidemic, Sijiqing stalls boss changed their way of doing business. They move the stall business to the Internet and do the "wholesale" or "electricity generation". Xiao Zhuang said that when the old Buddha's line was closed down, there were several online customers who made up several times online.

On the first day of Sijiqing's opening, businesses sold 5000 spring sales a day, and merchants sent seven hundred or eight hundred clothes in four hours.

However, after visiting several Sijiqing businessmen, the reporter found that the current orders were mostly from the customers of the electricity suppliers, while the retail customers were below the line. A lot of backlogs and new additions.

　　 Inventory is not the biggest problem.

When Li Yingjie, director of the morning Poly Group of Sijiqing broadcast MCN agency, went to communicate with the source of live broadcasting, many merchants refused to cut prices, and prices remained strong. This shows that people are not yet panic about the extent of the sell-off. He believes that nearly 1 months of closing losses, most businesses in Sijiqing can bear.

Sijiqing's rhythm should be two months ahead of the retail market. Last winter was a warm winter. The high price of down jacket was not sold. Now the sales of summer money will start soon. Businessmen in Sijiqing want to return to the blood quickly, facing two major tasks: first, to digest the spring stock, and the two is to resume operation.

But inventory is not the main problem that bothers them.

In Sijiqing, a new life cycle is only 7-14 days. And the manufacturers mostly take the order form production, first there is sales and then production, so there will not be a large backlog of stock.

In addition, many factories have not yet returned to work, and the new supply will be available until mid March. Many businesses are placing orders on line, and they are afraid to rush orders.

To enable this huge chain to move again, Sijiqing's return to work can not be done, the front end retailing industry and the back-end factory resuming two gears are indispensable.

The most worrying problem for businesses in Sijiqing now is how long it will take to recover the flow of people under the line. Second days after the opening of the market, buyers of Italian market, new central Zhou and other markets slowly increased, but still can not compare with usual.

Without traffic, there will be no new customers. If there are not enough new orders coming in after the backlog of orders has been digested, Sijiqing merchants will face difficulties.

　 Stall anchor a sale 600 thousand

The volume of the wholesale market may be redefined.

At 7 a.m. on March 2nd, dawn appeared on the spot to greet fans. From February 11th to now, she has broadcast 17 games, and has only been resting for four days. The location of the live broadcast changed and changed from home to the newly decorated live room and then to the stalls just opened.

Dawn is a member of more than 100 anchors in Sijiqing.

The home of the morning sun is located on the two floor of the women's clothing at the first station of Suhang Hangzhou, less than 10 square meters. In October 2018, she began to broadcast live at stalls, and her fans rose to 116 thousand and 700 in less than two years. Before the market break, the sales peak of a morning live broadcast reached 600 thousand yuan, far below the line.

From the 17 live broadcast of the resumption of work, the flow of morning sun has been rising continuously, and the average daily number of people watching the three games has exceeded forty thousand in recent days. When other merchants waited anxiously for the opening of the stalls, the packages wrapped up by the morning sun were stacked up into hills.

After the shift of business focus from offline to online, sunrise also has its own live broadcast operation team, and the whole family is going to battle with old Qi.

Not only the dawn, but also the "Lily", "the boss wife Rong Rong", "the peach peach posture"... Li Yingjie revealed that only one morning after the first gathering, there were 25 stalls anchors resumed, and sales returned to around 60% before the outbreak.

Not fully recovered because the factory did not return to work and was out of stock.

Hot Sijiqing Live Room

Under the outbreak of the epidemic, the merchants who had taken a wait and see attitude towards the live broadcast were also loosened.

Not long ago, Li Yingjie organized a live training in Sijiqing, with more than 1500 merchants participating far beyond expectations. Now, the morning assembly brings more than 20 new lists to Taobao live every day.

It is reported that in March 7th, Taobao anchor will open a special anchor in Sijiqing. It is expected that at least fifty new anchors will join.

Outdoor clothing wholesale markets outside Sijiqing have also found the potential of direct seeding. In February this year, the team assembled in Zhuzhou wholesale market submitted more than 100 list of intent anchors at the same time, but at the end of last year, there were only five stalls in the market.