After 4000 Shops Were Closed, The Red Dragonfly Boss Sold Shoes In The Circle Of Friends "Help."

　　 One

Red dragonfly, one of the leading brands of China's shoe industry "technology + fashion", has been awarded the title of "China genuine leather shoes king" by the China Leather Association, and its marketing network is spread all over the country.

In the past, traditional companies such as red dragonflies earned profits from offline stores. Since the outbreak of the epidemic in January, red dragonflies have been extinguished in more than 4000 stores across the country, like lights. After closing the store, the Red Dragonfly not only had no source of income, but also had to pay hundreds of millions of yuan (factory expenses, store rents and other costs) every month. Qian Jinbo, the founder of the company, could not help sighing: I often sleep all night.

After being forced to, Jin Bo decided to rise in the epidemic and seek more powerful power to solve the crisis. In February 8th, while appeasing employees and franchisees, Qian Jin Bo put forward a solution: moving offline stores to line up and moving to the community, so that the red dragonfly can grow wings and let guide buyers work at home. The "battle" in the red dragonfly is called "Dragonfly fighting", which is urgent and urgent. It must be quick and flexible.

Qian Jinbo immediately established the Red Dragonfly battle and disease command headquarters, his son Qian fan commander, using new retail thinking to actively promote online sales and physical store sales. As a boss, Jin Bo took the lead in response and sold shoes in the circle of friends. Immediately after that, more than 8000 employees from all over the company were involved in the sale and sold as a "micro dealer" on line. This is the first time that the red dragonfly has been founded for 25 years.

The sale of red dragonfly on February 14th was the first time to break through 1 million yuan, which is not easy for traditional enterprises. In an interview with the media, Qian Fan said: "busy," from February 8th to February 15th, "war epidemic command" light and agents, franchisees opened 434 nail video conferences. In the unusual period, staff skills training is still an important input project for red dragonflies.

Compared with the usual, red dragonfly's performance is not conspicuous at this time, but let Qian Jinbo and his son see a glimmer of hope, because this is a very short time to forge new capabilities. As long as we can sell the goods, there will be cash flow and cash flow.

In the past, money Jin Bo once said: entrepreneurs are really not human beings. I saw a list of unexpected deaths of entrepreneurs over the past few years, including those who committed suicide, those who were killed, those who were in prison, and those who had mental problems. I can only say that people are in rivers and lakes. This is like drinking, obviously can not drink, but a friend persuaded, still can not help drinking. The responsibility of an entrepreneur is very great. When you suddenly realize that you can't get things done, you can't explain them. The real fear is coming.

　 Two

When people mentioned my name "money Jin Bo", the public gave me the title of "elegant businessman" or "romantic idealist", but actually I prefer to be a pure shoe maker. -- Qian Jinbo

Qian Jinbo was born in a small mountain village in Yongjia County of Wenzhou. His family was very poor. As a child, he liked to sing drum words. After dropping out of junior high school, Jin Bo wanted to learn to play and sing, but his mother firmly objected to how a big man could sing and knock. In the eyes of mothers, children have to learn a formal craft if they want to be promising. So Jin Bo went to learn lacquer painting. But painting time was not long, and Qian Jinbo decided to work with a brother-in-law as a carpenter. In Qian Jinbo's opinion, it was a very honorable thing to be a carpenter at that time.

At the age of 18, Qian Jin Bo left Wenzhou for the first time and went to Wuhan to study as a carpenter in Shanghai. In his letter to his mother, he wrote: "leaving home, crossing the sea"; double sea water, sending light boats; flying over thousand mountains, a safe journey...

Jin Bo was the first to be a carpenter. Once the buttocks pressed against the wood, the hands were unsteady, and the hammer went down, and the chisel was just a little bit off. It just poked to the thigh. Although Jin Bo was holding his hand tightly against the wound, blood was still spilling from his fingers.

After several years of carpenter's work, Qian Jin Bo heard that he could earn a lot of money by doing business, and he had to take five thousand yuan for a business trip, while he could only earn two thousand or three thousand yuan a year, so Qian Jinbo joined the ranks of leather shoes salesmen. But at that time, the quality of leather shoes in Wenzhou was very poor, and consumers reacted very loudly. Especially when he heard about the burning of Wenzhou shoes in Hangzhou Wulin Square in Wuhan, he was very distressed. Qian Jinbo believes that it burns not only leather shoes, but also the self-esteem of Wenzhou people. So later he felt that selling and selling was not interesting, so he made up his mind to build shoes and shoes, revitalize the footwear industry in Wenzhou, and restore the self-esteem and self-confidence of Wenzhou people.

In 1995, Qian Jin Bo founded the Red Dragonfly shoe industry Co., Ltd. in Wenzhou's hometown. He put the company's idea in eight words: "seeking close from distance".

At that time, there were thousands of shoe factories in Wenzhou, and it could be said that strong hands were like forests. But the biggest weakness of the footwear industry in Wenzhou is the lack of cultural connotations. Without cultural connotations, there is no foundation for the brand. Bold Qian Jinbo saw business opportunities. At the beginning of his business, he focused his strategy on "brand opening and cultural development". He did not spend all his time and energy on production and Wenzhou's "facade project" - the expansion of the factory scale. It was not until 1999 that the Red Dragonfly production base owned its own factory.

Qian Jinbo said, "the same road as others has no way out." At that time, he pioneered the "no factory" virtual business model. Interestingly enough, money Jin Bo's inspiration also came from his favorite red dragonfly: the red dragonfly has a big head, two eyes, four wings and a tail. According to the principle of bionics, a big head can be understood as a transformation of the growth mode of enterprises; two eyes are R & D and channels; the four wings are the four major projects of enterprises: Talent Engineering, brand engineering, innovation engineering and scale engineering; and a tail is driven by brand as core.

Qian Jinbo is a marketing genius. When the company was founded, red dragonfly co organized the Red Dragonfly tour with Wenzhou TV station. He talked about the brand dream on television. On the packaging, the cost of shoes for others is only 60 Fen, and he dares to use two yuan boxes. On the product, Jin Bo advocated the spirit of craftsmen, demanded quality first, profits second, competitiveness first, profit second, service first, profit second. Put the characteristics of dragonfly on the product design and give it a strong brand attribute.

In 1997, red dragonflies began to advertise on major TV stations. Since the Red Dragonfly started its brand investment earlier, it has become a well-known domestic footwear brand at the time in the late 90s.

In order to make the connotation of the brand more plentiful, since 1999, Qian Jin Bo has set up the first shoe culture research institution in China, founded the first shoe culture museum in China, edited and published the first Chinese shoe culture dictionary, and launched the first Chinese shoe shoe culture individualized stamp, and compiled the first Corporate Culture Manual of the Chinese footwear industry. Qian Jinbo is also known as "the first Chinese shoe culture" by the industry. Qian Jinbo said: if the business is just to make money, I will dig coal and mine. Sometimes, culture is like a mole on a beautiful face, so that people can remember it in the first place. So in addition to making money, red dragonflies do culture, others have nothing to do with others. Two. But it is because of the beauty of this beauty that it makes the Red Dragonfly look a little bit different. Just like people, it is not enough to have enough talent, but also to have temperament and style. The quality of an enterprise comes from the culture of an enterprise. Therefore, culture is not only a productive force, but also a charming culture.

　　 Three

From the small shoe factory in the rural area of Yongjia, Wenzhou, to the size and influence of today, the service of 200 million people can produce 3 circles around the earth. Looking back at the Red Dragonfly for 25 years, Qian Jinbo was proud of three things: first, when people sold shoes 20 years ago, the Red Dragonfly had begun to label the brand. Two, the red dragonfly can resist many temptations and always focus on its main business. The three is that we have passed the age of knowing destiny, but for money Jin Bo, struggle is still the greatest happiness.

In an interview, Qian Jinbo summed up: I was originally a poor farmer's son, because he caught up with the fast track of reform and opening up, and accumulated a little foundation of his career. Over the next few decades, I kept reflecting on myself, refocusing on myself, constantly returning to zero and crossing over, which made my career today. I remember when I left my hometown for the first time, I had a lot of luggage. It was raining. My mother and I walked on the muddy path, and then came to a temple. My mother did not send me. She went to pray and bless me to have a safe journey. When she left, she warned me that I could learn slowly and learn from outside, but I must learn to be a person first. This sentence has always been in my mind, guiding my direction in life. It is not the most important thing to do business well. This simple truth has always been my adhered values. Many years later, when people mentioned red dragonflies, they did not necessarily say that we were a great company, but "I walked through their shoes very comfortably."

At present, the epidemic is still spreading. Qian Jinbo is making full efforts to reform and save the enterprise. This time, as he has said before, the more change, the luckier he is.