Reconstructing The Industry Chain And Business Mode, Taobao Live Haining Fur Started

October 10th, Haining China Leather City e-commerce provider live broadcast center officially opened. 。 The new sales space of the 77 thousand party will be built as an electronic commerce supply center, including one-stop supply chain platform services such as electricity supplier supply, network red live center, supporting photography scene, anchor training, electricity supplier training and so on. At the same time, it will further promote Haining to become a Four seasons clothing supply chain base 。

It is also on this day. Taobao's live broadcast of the Haining fur double autumn and winter awards is officially launched. A live broadcast of Haining origin direct production is jointly built by Taobao live and Haining China Leather City.

If we say, from " Zero resource economy From scratch to the world fashion center, Haining China Leather City has created a model for the development of traditional professional market. From the offline to the online, the fashion giant once again took the lead in the world, and stood in the draught of the 5G era.

Deep plough "man" and "goods", develop new territory.

The opening of the 5G era. Haining leather city is the first commercial coverage of 5G in Haining. Many operators of leather city see the tremendous energy contained in the live broadcast of the electricity supplier, and many of the shopkeepers with sharp smell began to broadcast live. But for most retail investors in the leather city, the resources of large platforms and well-known anchors are not available.

How can most of the industry share the dividends of the 5G era? Let the product cost more and make the platform service more healthy. The live broadcast center of the electricity supplier is entrusted with the ambitious ambition of the Haining leather city to merge offline and merge the new version. With more and more suppliers, electricity suppliers and direct seeding organizations joining in, a more mature and mature supply chain system is being established rapidly.

A few months ago, the e-commerce provider supplied the live broadcast center to start investment. For a while, there was a heated discussion about leather city related social media, Haining local forum and fashion industry related communication community. A large number of high quality supply enterprises, e-commerce enterprises and platform enterprises are coming. 。 Here, they saw the new opportunity of Baotuan into the era of live broadcast of electronic commerce. "I am optimistic about the future of the provider's live broadcast center." "In this new world, we have to change the traditional mode of supply, and we will open a live room in the store," he said. Supply + live mode "

"The opening of the supplier's live broadcast center is not only so simple as a building in the leather city," he said. The official said, "online and offline convergence era, it will become the fulcrum of leveraging change." It is understood that the supply center of e-commerce providers will be customized to develop and update the category of "net red money" in autumn and winter. For online businesses, shops, anchors, micro businesses, young entrepreneurs, supply from origin, direct supply of thousands of new models.

The supply center of e-commerce will become the key node for the leather industry to reconstruct the relationship between "people" and "goods" in the era of e-commerce, and realize the modernization of sales mode. The relevant person in charge of Taobao's live broadcast has judged that once the "supply pool" has been successfully established in the fields of "people" and "goods", the leather city of Haining will occupy a new height of the party in the fierce competition of the fashion industry.

Accumulate thick and thin, start the war of integration.

"Live broadcast of the electricity supplier will be a new campaign launched by leather city in the era of 5G." Haining China Leather City responsible person said.

The campaign started a year ago. In September 19, 2018, the Haining municipal government signed a three party cooperation agreement with Taobao live and Haining China Leather City. This marks the official landing of the first stop of Taobao live broadcasting industry, and Haining leather city has drunk the "head soup" of the live broadcast of the electricity supplier in the mobile Internet era.

On the day of October 10, 2018, the leather city of Haining created a miracle of the live broadcast business. More than 130 Taobao's live broadcast platform's head and super head anchors have been sold live in Haining Leather City Industrial Zone, with a total of 22 million 80 thousand people watching live and 113 million times of interaction. The bustling live broadcast not only earned enough cry, but the third party statistics showed that nearly 300 thousand orders were placed online on the same day, and sales reached 368 million yuan. It is reported that in 2018, Haining achieved a total retail sales of 70 billion 159 million yuan, an increase of 20.5% over the same period last year, ranking first in Jiaxing and seventh in the province, of which the contribution of Haining leather city should not be underestimated.

The first station was successful, and the "electricity supplier + live broadcast" became popular in Haining leather city. In 2019, the integration of Haining leather city line was concentrated. In addition to Alibaba 1688 and Taobao live broadcast, it also established links with love inventory, jitter and spelling, and explored the cooperation mode of the Internet + industrial belt through official strong cooperation, and strive to get through the online and offline barriers to achieve full channel sales.

This year, at the leather Expo, the electricity supplier live broadcasting industry, big coffee gathered in Haining Leather City, and talked about the trend of the convergence of the 2019 e-commerce platforms and the leather city line and online integration, bringing the most advanced prospects of new retail, new wholesale, social business, live broadcast business, and other hot areas. In August 22nd, Haining hosted the 2019 Taobao live double 10 "autumn and winter new fashion" conference. Zhao Yuanyuan, director of Taobao's live broadcast, personally presented the card. Haining leather city has officially become the official live broadcast base of Taobao live broadcasting. 。

From the traditional electricity supplier to the social electricity supplier, from the PC end to the mobile terminal, from domestic to cross-border, with the further deepening of bilateral cooperation, leather city has formally integrated Taobao live to welcome the 5G era. With the huge flow bonus behind the live broadcast of the electricity supplier, the leather city has been upgraded rapidly.

Supply + live broadcast to welcome the next stop miracle

The world's leather and fashion industry's head market attracts the head power of the entire network platform. Open the list of double 10 live broadcast this year. Under the two line and double line of online and offline, the anchor side + the merchant end two lines. Head, super head anchor, waist and other anchors. Haining Leather City Joint participation of nearly 100 stalls Together, we will create a carnival for live broadcast of the electricity supplier.

The number of fans in this list is 6 million 891 thousand and 600, which has created the highest online record of Taobao live. "Taobao live a sister", Wei Ya. Last year, it was hit by the double live broadcast of leather city in Haining last year. It was the official Grand Slam winner of "the most influential anchor in the year, the annual favorite consumer anchor, the best industry partner of the year, the annual live broadcaster". Baby baby ; and Chen Jie Kiki, her mother, fashion Wait for Taobao to broadcast members of the head team. These big anchors broadcast the number of fans at the same time, the highest price per field, and the maximum sales volume of a single field. What is even more pleasantly surprised is that the live broadcast of the day will also be attended by many local live broadcast in Haining, and the voice of Haining will be issued in the era of online sales.

"The first cooperation with leather city last year created a single record of Taobao's live broadcast. The turnover of fur category was nearly 600 million that day. This figure shows us the potential of Haining. Relevant person in charge of Taobao's live broadcast said that in the future, the supplier's live broadcast center will become the "base area" of Taobao's live broadcast in Haining and play a stronger power to bring goods.

And Haining leather city will spare no effort to promote the development and operation of the provider's live broadcast center, and will graft live direct purchase sessions, professional live training, and channel resources for the enterprises. Carry out professional guidance, such as anchor training, live broadcast operation and operation training. Supply online businesses, shops, anchors, micro dealers, young entrepreneurs, strictly select the source of goods, standardize market prices, and form a benign operation. Explore the new retail innovation path of "Internet + industrial belt" To realize the reconstruction of industrial chain and business mode.