What Should We Pay Attention To When New Women'S Clothing Goes To Shop To Investigate Brand Names?

Women's wear is like a double-edged sword. Some people choose branded women's clothing to join in. The road to prosperity is plain sailing. Some people fall into the pit and can't climb up. Therefore, investors must make a series of anti fraud preparations before choosing franchised brands. So, what do you want to pay attention to when new women's clothes are joined in the shop inspection brand? Next, the human franking dress will be introduced to you in detail.

Novice to open women's clothing store need to pay attention to what?

1, check the qualification information of franchised brands.

In recent years, there have been an endless stream of franchise brands in the market. Some brands have made great progress in the market, and some brands have been missing for a while. Every year, China's franchise brands need to undergo a round of reshuffle, which will inevitably increase the difficulty of investors' choice.

Therefore, before preparing to join a brand, investors must examine their franchising qualifications. If the other party does not have the qualification of franchising, you can cooperate with it. The other party may not be able to provide you with a mature management mode, and its product quality, personnel training, publicity and promotion can not be implemented.

　 2, how to "marriage" with headquarters.

The relationship between franchisees and brand headquarters is very subtle, which is closely related to each other, and each of them has their own interests.

Franchisees will encounter financial, personnel management, market development, publicity and promotion problems in the process of store operation. Because of the different market conditions, franchisees can not directly replicate the complete set of management models of headquarters. At this point, franchisees should listen to headquarters' opinions and communicate with staff at headquarters so as to develop suitable business methods.

　 3, clear, optimistic about the agreement and then sign the contract.

In some places, shops can not be opened, and some investment managers will flicker franchisees in order to complete their targets. Therefore, before preparing to join a brand, investors must take a look at the location of their headquarters, and spend some time and money to do a detailed market research and analysis.

Franchise fees, brand headquarters are one-time charge, later no other costs. The specific amount is usually determined by the popularity of the brand, the popularity of the market, the length of the cooperation period and so on. Some brands will be replaced by equipment fees and so on. Therefore, franchisees need to know the market price of such equipment products to their peers or some equipment manufacturers, so as not to be cheated.

4, customer management is very important.

Generally speaking, the cost of developing a new customer is six times that of an old customer. Therefore, retaining old customers is the survival of many franchisees. If the franchisee management is good, the old customers can also bring many new customers to the franchisee, which is very helpful to improve the turnover of franchisees.

The above is a few items that should be paid attention to when visiting the new women's clothing shop.