Jingdong Fight To Buy 618 Battle Report: 3-6 Line City User Growth 106%

June 20th news, as of June 18th at 24, Jingdong 618 global Mid Year Shopping Festival cumulative amount of 201 billion 500 million yuan, covering 750 million of the world's consumers. During this period, the number of new users brought by Jingdong's purchase to Jingdong station has increased by more than 3 times over the same period.

At the same time, Jingdong has become a new engine for Jingdong's retail business to sink to a lower tier city. During Jingdong 618, the number of users who subscribe to the 3-6 tier cities of Jingdong increased by 106% over the same period last year. In addition, the Jingdong orders for small purchases increased by 51 times over the same period. The number of social games played by over 10000 fields increased by 40 times compared to the same period, and the share of fission traffic accounted for over 75%, and the fission multiplier reached 23 times.

It is understood that in May 24th, Jingdong launched the "national shopping day" on the same day. On the same day, Jingdong group also released the "factory direct superior product" plan, which incorporated the Xinhua credit platform of Xinhua company as the source of Jingdong quality. During the Jingdong 618, the volume of orders for "straight superior products" purchased by Jingdong is up by more than 400%.

According to Jingdong data, Jingdong is buying Top 3, which is a popular commodity. Underwear And food and drink.

In addition, Jingdong big data show that after 00 people love to fight cosmetics, after 90 prefer casual snacks, after 80 is more concerned about household goods. In addition, in the geographical area, Beijing people like to move car phone cards. Cantonese love to buy small fans. Yunnan people prefer to buy self timer bars.

During the 618 Year Shopping Festival of Jingdong this year, Jingdong first opened 618 free playing tools, attracting 10000 merchants to join, and attracted tens of thousands of people to participate in the activities.