Brief Description Of Underwear Brand At Home And Abroad In 2017

According to the world clothing shoes and hats net, China's

The annual sales of the market are over 100 billion. In the overall market, women's underwear accounts for about 60%, and the market size is about 60 billion yuan.

The rapid development of China's economy and the rapid growth of residents' income have led to the consumption demand of high-end underwear.

The basic functional requirements of technology and quality gradually increase to the high level demand for attribution and emotional value. More and more attention is paid to the humanistic care and brand value of underwear, and the experience of the consumption process is concerned. The proportion of consumers buying high-end underwear is increasing.

Despite the poor performance of underwear brand retailers and manufacturers in 2016, many companies in 2017 are optimistic about this market and continue to increase their underwear market, especially the Chinese market.

Now let's take a look at some underwear at home and abroad.

How did it behave in 2017?

Victoria 's Secret Vitoria's Secret

The secret of Victoria 's Secret Vitoria in Shanghai, after a long decline, finally achieved a strong rebound in October.

The core financial data of L Brands are as follows:

In the 4 weeks ended October 28, 2017, net sales increased 5% to $794 million over the same period last year, up from $756 million in the same period last year, and 2% in the same store sales year-on-year, much better than the previous 1.7% decline. In the third quarter of October 28, 2017, the net sales increased 1% to 2 billion 618 million dollars over the same period last year. The same period last year was 2 billion 581 million dollars; the same store sales decreased by 1% last year; the same store sales grew more slowly than the previous year, which was better than the expected decline; Bath&BodyWorks same store sales growth was better than the growth forecast.

In the first three quarters of this fiscal year ending October 28, 2017, net sales decreased by 3% to $7 billion 809 million compared to the same period last year. The figures for the same period last year were US $8 billion 85 million, while the same store sales decreased by 6% over the same period last year. The strategy of divestiture swimsuit and garment business had a 5% negative impact on the company's total sales.

According to the statement issued by Shanghai culture, radio, film and Television Bureau, the distinguished guests of Vitoria's Secret annual show in Shanghai will be Taylor Swift and Harry Styles. The specific performance date is November 20th, the location of which is Shanghai Mercedes Benz center.

French underwear giant

In 2016, ege's operating loss in the Chinese market was 19 million 400 thousand euros, and its annual sales volume was 1 billion 292 million 100 thousand euros. The decline in sales was mainly due to the downturn in the Chinese market.

In the first half of 2017, the net sales in Europe in the first half of the year increased by 3.4%.

Now the process of "going garment" in China is also accelerating.

By the end of March 2017, the market in China has not improved and deteriorated. During the period, China's market plummeted 23.9% to 93 million euros.

At the beginning of 2017, ege opened another second underwear stores in Shanghai. The store area was much larger than the 100 square meters of the first branch store.

In August 2017, agge forced the delisting.

The future will shift from the garment sector to the underwear sector, especially in emerging markets such as Mexico, Chile and South Korea.

But for the future of the most important market in the world -- China's future development trend, he did not mention it.

This may be the beginning of a countdown for a brand to withdraw from the Chinese market.

The largest underwear manufacturer in the US: Harness brand clothing Hanesbrands

HanesbrandsInc. (NYSE:HBI) recently released its second quarter earnings report in 2017. Its performance is in line with expectations. Its annual revenue forecasts also exceed market expectations. The price of the underwear and sportswear manufacturers in the US jumped 4.6% after Tuesday.

Hanesbrands Inc., which owns Hanes, Wonderbra, Maidenform and Champion brands, achieved a net sales of US $1 billion 646 million 600 thousand in the two quarter, up 11.8% from 1 billion 472 million 700 thousand US dollars in the same period last year.

The group noted that the growth was mainly due to the $220 million sales of new acquisitions, while the organic sales trend continued to improve in the two quarter, believing that it could resume growth in the second half of the fiscal year.

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Urban beauty

The city beauty was founded in 1998. It is known as "the first fast fashion underwear brand in China". Its products are mainly targeted at young women.

In 2012, when Lin Chiling became the spokesperson of urban beauty, the fame of urban beauty improved.

In June 26, 2014, the city beauty (China) Holdings Limited was listed on the main board of Hongkong, and was called "the first Chinese underwear".

2017 earnings report

According to the 2017 report of urban beauty, the revenue in the first half of the year was 2 billion 79 million, down 6% from the same period last year, gross margin 937 million, gross margin 45.1%, down 2.6% from the same period last year, net profit 145 million, net interest rate 6.96%, down 0.9% from the same period last year.

In the first half of 2017, the decline of urban beauty income was mainly due to the closing of the loss shop and the sluggish performance of pajamas and home furnishing services: pajamas and household clothes business plummeted 28.5% to 251 million 500 thousand yuan in the first half of the year, and 351 million 500 thousand yuan in the same period in 2016. The management of urban beauty stepped up the development of e-commerce channels, which continued to grow strongly in the first half of the year, and the growth of e-commerce revenue in the first half of the year increased 44.5% from 164 million 900 thousand yuan to 238 million 400 thousand yuan.

Store situation

By the end of 2016, the number of group stores was 7651, most of which were brand stores of urban beauty, and urban beauty accounted for the highest market share in the domestic underwear industry, accounting for 3.2% of the industry.

In 2017, urban beauty made a series of activities to increase revenue and reduce expenditure, reduce the impact of poor operation in 2016, and seek new growth points.

City beauty continued to close, especially in Direct stores, shutting down 228 stores in the first half of the year, and refurbishing stores to stimulate customer demand.

An Li Fang

2017 earnings report

In the third quarter of 2017, an Li Fang announced its initial performance. The company's revenue growth was further restored, and its sales increased by about 8% during the period.

By the end of September, the retail outlets of Annie fin decreased by 118 to 1949, of which 1743 and 206 were special counters and specialized stores.

In the first half of 2017, net profit of HK $88 million 213 thousand was HK $88 million 213 thousand, down 1.27% from HK $89 million 348 thousand in the same period of 2016, and net interest rate decreased by 14 basis points compared with the same period last year.

During the period, the company's income was HK $1 billion 183 million 200 thousand, a slight increase of 0.68% compared with HK $1 billion 175 million 100 thousand in the first half of 2016, and gross profit of HK $916 million 900 thousand, down 1.92% from HK $934 million 800 thousand in the first half of 2016.

After being stimulated by the three quarter results, the price of an Li Fang shares closed at HK $2.65 on Thursday, up 6%.

An Li Fang said that the company has been adjusting its sales network through cleaning up inefficient stores this year to enhance overall operational efficiency and anticipate negative growth throughout the year.

Store situation

As of June 30, 2017, the group operated 2005 retail outlets, with 1808 and 197 sales counters and specialized stores, with a net decrease of 62 during the period.

Sports underwear market has a good prospect.

Sports underwear has been hot in recent years, making it one of the essential items in the drawer of women's underwear.

In the past two years, a quiet cultural pformation has foreshadowed an extensive revolution in underwear.

Lululemon

In the three months ended July 30, 2017, the core financial data of Lululemon were as follows: net sales amounted to US $581 million, an increase of 13% compared to the same period last year, a year-on-year increase of 7% in sales, compared with 2% year-on-year growth in sales of stores, net profit of 48 million 710 thousand US dollars, a decrease of 9.1% compared with the same period last year, and a gross margin of 51.2%, representing a 180 basis point increase over the same period last year.

Based on this data, Lululemon has raised the outlook of the index again after reducing its annual revenue forecasts in the first quarter, and now it expects annual revenue to reach 25.45-25.95 billion.

The decline in net profit is attributable to the increase in sales and management costs, asset depreciation.

In the first quarter, the net profit of Lululemon dropped by more than 30% compared to the previous year because of the rising cost of sales, management and reorganization.

Underwear, as a just demand product, has the advantages of anti cyclical and non seasonal. It has advantages in operation, and its inventory handling is also less affected.

The above results show that the performance of some lingerie brands has rebounded in 2017. The change of underwear consumption demand reflects the upgrading trend of China's clothing consumption. On the one hand, it is the further upgrading and changing of consumer clothing consumption demand, paying more attention to spiritual enjoyment, and paying more attention to the experience needs of products such as comfort, ease and leisure.

On the other hand, China's clothing consumption market is in the stage of change and potential release.

More interesting reports, please pay attention to the world clothing shoes and hats net.