What Did The Clothing Industry Learn From The Failure Of The US Federal Electric Supplier?

According to the world clothing shoes and hats net, recently,

The first half of 2017 showed that the main business revenue of the company was 2 billion 867 million yuan, down 5.68% from the same period last year, with a loss of 44 million 750 thousand yuan.

What's interesting is that shortly after the announcement of the earnings report, some users reflected the official SMS received from fan APP, saying that because of the adjustment of internal operation, it was time to say: goodbye.

This shows that fan APP has been suspended, and it also means the US state.

The test water failed again.

What inspiration did this event give to the clothing industry and even the whole retail industry?

First, behind the failure of fan APP is the positioning of US state and product mistakes.

By the end of 2010, the United States tried the water business and launched the Bong network.

As a result, they lost more than 6 million yuan in 10 months or so.

In order to restore the trend of decline, Zhou Chengjian and his son developed fan APP, and also spent a large amount of naming fee in the advertisement of "fantastic flowers" to attract young people after 90.

In Xiaobian's view, the failure of the US bond business and even the loss of performance are related to APP's lack of technology and lack of Internet genes, but not the main reason.

The most essential reason is the deviation of the positioning and products of the United States.

After the 1990s, the United States did not really know about the 1990s.

Most of these people go to work and are in the stage of struggling and buying RV.

Looking at the clothes of American state,

Old, sweet is still a student breath, how to attract after 90?! clothing younger age, how can attract after 90 download and use APP?

Xiaobian once talked with a senior shopping guide, she said: sometimes, clothes can not sell with shopping guide little relationship.

It is stressful for you to push a kid's clothes to the office workers, one or two times, but never third times.

This is the fundamental reason why APP is hard to do and the main business revenue is declining.

Over the years, the United States has paid too much attention to the electricity supplier and neglected the design and positioning of its own products. This strategy was wrong at the very beginning.

The failure of the electricity supplier is a good thing for the United States of America.

Secondly, is it possible to make the clothing positioning and design of the US state to restore the declining trend?

Obviously, it is not. In Xiaobian's view, there are too many miscellaneous businesses, such as men's and women's clothing, leisure sports and so on.

The consumer's mind is limited, and most brands can only catch one point.

If you think of the United States, it is a lot of symbols. This brand is a failure.

In addition, today's era is no longer a time to make big cakes. The situation of BELLE is a dangerous signal.

A brand can be used by anyone, that is impossible, and it absolutely will not last.

It is suggested that the United States really find the right niche for its own "segmentation", and all other dragged businesses will be cut off!

In fact, domestic enterprises have also become more and more fragmented over the years. For example, Hai Lan's home has targeted men aged 30 or so, and has achieved good results. (the semi annual performance report released in 2017 shows that the company achieved a business income of 9 billion 253 million yuan in the first half of the year and realized a net profit of 1 billion 875 million yuan).

Looking at the overall situation, it is a good thing for the US Federal electric supplier to fail again. It is time for us to seriously make products. We hope that the United States can truly identify its position and win another brilliant day.

More interesting reports, please pay attention to the world clothing shoes and hats net.