Seeking To Diversify Their Business And Get Caught Up In The Gym

According to the world's clothing shoes and hat net,

Limited by Share Ltd is undoubtedly the most frequent traditional sports shoe clothing enterprise in recent years.

In September 5th, the bird announced that the major asset restructuring plan for the acquisition of "Welsh fitness" parent company Wei Kang was terminated.

This acquisition, known as the 2017 China sports industry's sky high price paction, has finally come to a close.

From the present point of view, there are few successful cases of traditional sports shoes and clothing enterprises developing sports industrialization groups, and the investment return cycle of sports industry is usually longer.

Nowadays, when the net profit continues to slide, and the investment can not get a quick return, it is also questioned whether it can withstand the risks mentioned above.

In the evening of September 5th, the bird announced that it planned to terminate the major asset restructuring plan of the Welsh fitness company.

In the announcement, the precious bird further indicated that in the current market environment, the two sides could not reach agreement on key terms such as paction consideration and payment methods.

In view of this, the parties to the paction intend to terminate this major asset reorganization.

This nearly 10 months of planned acquisitions ended in failure.

Last December, the layout of fitness and leisure industry.

The bird announced that it intends to acquire a 100% stake in the fitness club brand "Welsh fitness" parent company, and hopes to bring up the largest listed company of sports ecology industry chain in China.

In March this year, the birds announced the details of the paction and announced that they would acquire a 100% stake in Wellcome fitness by issuing shares and paying cash. The paction price was initially determined to be 2 billion 700 million yuan.

Wellcome fitness club is its main revenue, mainly in Shanghai, Beijing and other second tier core cities, with Will, s and other five sub brands.

By the end of 2016, 82 of the officially opened clubs of Wellcome fitness and subsidiary companies had entered the pre-sale stage of 11 clubs, totaling 93.

For starting from

It is no doubt that the acquisition of Wellcome fitness is the biggest step in the process of cross-border business diversification in recent years.

The practice of "expensive birds before" is actually pushing the enterprise itself to the front of risk.

Yang Dayun, President of excellent international fashion brand investment company, said.

Over the past few years, the company has been implementing the M & a pformation plan, upgrading from "traditional sports shoes and clothing industry" to "sports industrialization group based on sports apparel manufacturing and coordinated development of various sports industry forms".

In early 2015, the great bird announced that it became the second largest shareholder of tiger sports.

Since last year, it has invested in Spanish football brokerage companies, the US basketball equipment brand AND1 in the Greater China region, exclusive operation rights, under the holding line, retail channel, Jay's trip and famous shoe Library Network Technology Co., Ltd.

In recent years, the precious birds have been looking for new profit growth points to seek pformation through breaking away from the risk of single source of income.

In the process of acquiring Wellcome fitness, there are still many actions for the birds, but many attempts have been blocked.

In addition to getting involved in sports industry, the noble bird has also set foot in the sports insurance business, but this crossover also ended in failure.

In March of this year, the company changed its name to the "all-around sports Limited by Share Ltd". It is considered to be the general horn for the pformation of the industry to the sports industry.

But one day after the announcement of the renamed announcement, "omnipotent sports" collapsed in the full vote of the board of directors and became an Oolong incident.

Yang told reporters that since the listing of the second-class sporting goods brand, the birds have not focused on how to enter the first tier of domestic sports goods brands.

Instead, we hope to construct a whole eco industrial chain through capital operation through the way of saving the nation through curves.

So far, companies that have made sports products have come to other non related industries and formed industrial chains. In fact, few successful cases have been achieved.

Since its inception, the company has been focusing on the development, design, production and sales of the main brand sports shoes and sportswear.

The prospectus shows that in the past 2009-2011 years, the proportion of shoes and clothing in the main business income of high birds reached 100%, 99.97% and 99.98% respectively.

In the 2009-2011 year, the number of stores in Shanghai increased from 1847 in 2009 to 5067, and was listed on the stock exchange in 2014.

In recent years, the precious birds have been looking for new profit growth points to seek pformation, but have not brought enough profits.

According to the 2017 China Daily, the company achieved 1 billion 578 million yuan in operating income, an increase of 55.03% over the same period last year, and a net profit of 129 million yuan, a decrease of 17.26% over the same period last year.

Revenues rose sharply by relying on other companies that epitaxed mergers and acquisitions.

The decline in net profit is due to the poor performance of the famous brand.

At the same time, brand stores are still decreasing. In the first half of this year, there were 326 stores in the store. As of June 30, 2017, the number of brand stores was only 4001.

Cheng Weixiong, the senior observer and general manager of Shanghai Liang Qi Brand Management Co., Ltd. believes that the birds have been working on capital in recent years, but these arrangements have not complemented the current business of the company.

The most urgent demand for the current noble birds is to improve their performance and net profit. However, most of the businesses they are currently laying out belong to medium and long-term investments. It is hard to see returns in the short term, and even the operation of new businesses will drag on the current performance.

In Yang Dayun's view, frequent capital operation is not a wise choice.

With the A share market bubble constantly being squeezed out, the prospects for the future development of the precious birds may not be smooth.

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