Jingdong Opens Luxury Online Shopping Platform And Competes With Alibaba In The Field Of Luxury Goods.

According to the world's clothing and shoe net, Liu Qiangdong announced the opening of the world.

Despite the lack of further details, Jingdong's move will intensify competition and compete with the bigger rival, Alibaba group, for high-end Chinese consumers.

It is worth noting that the Jingdong announced the creation of luxury online shopping platform, is not without warning.

In March 16th of this year, Jingdong announced that the original clothing and home business division would be split, and the Department of dress and clothing and home life division should be established.

The Jingdong's Department of dress and adornment, which is set up after the split, will include eight business departments, namely, the clothing department, the clothing department, the sports and fitness department, the shoe and luggage department, the luxury jewelry department, the watch business department, the international brand department, the large clothing and private brand, and the related support team.

After the split, the organizational structure is clear, laying a solid foundation for the development of luxury goods.

In late April of this year, Jingdong apparel was officially certified by AAFA (the American clothing and Footwear Association) as an official member of AAFA.

And Ali has been included in the "notoriety market" list by many times.

During the period of 6 / 18, Jingdong launched the high-end customized distribution of "Beijing Zun Da" service.

The little brother is no longer wearing T-shirt, helmet, sweaty and dark skin, but driving electric cars, suits, and white gloves.

It can be said that the service has delivered the door to the last link of the logistics for the distribution of luxury goods.

At present, the "Zun" prefix products on the line include some of the luxury goods, jewelry and watches category of Jingdong, and will continue to expand to other categories.

Then, in June 22nd, Jingdong announced the establishment of a strategic partnership with the shopping platform Farfetch, which collects more than 700 top buyer stores and brand partners in the world, and has many grocery stores that can not or will not enter the department store, as well as many niche designer brand products.

Jingdong invested $397 million in Farfetch to become one of its largest shareholders. Liu Qiangdong has also become a member of Farfetch's board of directors.

And one of the goals of this cooperation is to build a national luxury online shopping platform.

Prior to that, Jingdong has entered into cooperation with a number of international luxury brands, including Armani, Zenith, SWAROVSKI, Vertu and other luxury brands.

Jingdong wants to be a luxury business platform.

It is undeniable that although Jingdong is not equal to Ali in terms of trading scale, it has unique advantages in the luxury industry.

In April this year, Jingdong apparel officially became an official member of the AAFA (American clothing and Footwear Association), while rival aliif was not a member, but was also included in the "notorious market" list by AAFA for two times because of fakes. This made Jingdong reputation better than Ali.

After all, the luxury industry is a supplier led format. The trust and favor of the brand is an intangible asset for Jingdong.

But Ali also began to pform, in the "Taobao mode" and luxury goods industry can not be coordinated under the contradiction of the choice of "detour."

In early August of this year, Tmall launched an exclusive luxury APP LuxuryPavilion, Burberry, Hugo Boss, La Mer and Martha Lahti, including 17 luxury brands that sell products on the channel.

Tmall said that the platform will meet consumer demand for customized services of different luxury brands, and will build the world's largest online luxury brand luxury platform.

Unlike other channels, Luxury Pavilion is not open to all users, but is based on users' luxury purchase records.

As early as 2016, China has surpassed the United States to become the world's second largest consumer of luxury goods, so it is not surprising why electricity suppliers have taken a fancy to this big cake.

According to the annual report of luxury digital marketing observation, online luxury sales market share will double to 12% in 2020, and this proportion will rise to 18% in 2025, and many international luxury brands are also beginning to embrace.

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At present, Jingdong and Alibaba are making efforts.

Other e-commerce platforms have also followed up.

In the future, the competition for the luxury market will be more intense.

More interesting reports, please pay attention to the world clothing shoes and hats net.