"New Classic &Nbsp, Fast Fashion" Old LBT Head Down To Join The Business Platform

Following Zara and H&M,

The change brought by "fast fashion" is characterized by "fast, ruthless and accurate", that is, very fast loading time, cheap goods, and fashion trends.

Fast fashion always follows the trend of catching up with the season. The speed of new products coming to stores is fast, and the fast fashion of ultra high frequency is always catching up with the trend of fashion.

In the past, operators of brand clothing shops often faced heavy problems such as heavy orders, high price of products, great pressure to return money, high demand for orders, and high inventory pressure.

And "

If you spend the same amount of money, will you choose to wear dozens of clothes a year or wear a dress for a few years? In China, the population of 1 billion 300 million of the population will be the majority of the people. The consumer group in this market has a thirst for fashion, but does not have the ability to constantly consume high-end luxury brands. Frequent updated fashion parity products can meet the needs of this group of people.

This is also a huge driving force for Italy LAOBOTOU fast fashion brand to target the Chinese market.

Reporters learned that, as a LAOBOTOU brand Chinese market operator, the company combines the current market situation of clothing with the experience of operating brand and market for more than ten years, and promotes the operation mode of the distribution system, without ordering, no money and no inventory risk.

The brand LAOBOTOU originated from Italy, which combines Florence's noble and modern clothing culture to China. Aiming at the consumer groups of all walks of life, it pioneered the new classic, fast fashion and serialization product positioning, and developed a fashionable clothing and clothing product suitable for all social strata, so that more people could enjoy LAOBOTOU products.

"New classic, fast fashion" is a field of Chinese clothing market.

LAOBOTOU (www.laobotou.net) brand is located in China's two or three tier cities, mainly with exclusive stores.

Facing the 25-40 year old youth health, the pursuit of quality of life of urban youth and young people, help two or three line city franchisee, without worry about the rapid cut into the market.

According to Mr. Hu Wei, director of LAOBOTOU operations, the company has invested a lot of manpower and material resources in product R & D. The supply chain of products is made up of a large number of suppliers of domestic first-line brands. The application of the unique scrolling commodity development mode greatly shortens the opening cycle of products, so that every season products have fashionable frontiers, ensuring that there are new products in the stores every month, providing consumers with the first-line brand quality and the most appropriate style combination.

For franchisees, franchisees are only responsible for the operation and management of the stores, and all the other companies are responsible for the operation of the stores. The company's overall distribution of goods gives the franchisee no trouble in ordering, and the stock generated in the operation is borne by the company. The task of return is the actual sales return of the franchised store; the amount of investment is half of the original brand store; the product is not only reflected in the low retail price, but more importantly, when consumers purchase products, they do not have the original psychological price pressure, so that they can easily consume.

There are three kinds of people in this world, who are surprised by the miracle of the people, waiting for the miracle to happen, the person who makes the miracle happen. LAOBOTOU's new classic, fast fashion! The miracle of civilian revolution in China's clothing market.