Why Are More And More Brands And Retailers Implementing The Pparency Of Supply Chain?

According to the world clothing shoe and hat network, everyone knows the value of data in the era of big data, but at the same time, people also know that the difficulty of data is actually not the collection, but how to develop and use it.

At present, apart from helping to develop products and promote sales, data still have considerable potential in other channels.

An organization called LaborVoices found the use of data to stop it.

In recent years, the brand has repeatedly burst out the new scheme of Khan blood factory.

It finds that as more and more brands and retailers implement the pparency of supply chain, some global factories responsible for their production are listed on the website, but the effect of this can not fundamentally solve the problem of workers being squeezed, in the final analysis, it stems from information asymmetry.

LaborVoices wants to launch an integrated platform for factory data.

Through the Holland popular clothing brand

In collaboration with the charitable foundation, LaborVoices began anonymously collecting opinions on the working conditions of its employees.

The project was first launched in Turkey. As the world's eighth largest exporter of clothing, Turkey's rich samples helped LaborVoices produce its first data report in 2016.

If you want to download this report, you need to provide your name and email address on LaborVoices's website.

The report surveyed more than 9000 workers in 50 districts of Turkey, and 3217 of them shared their assessment of working conditions.

These scores are made up of a number of elements, such as fire prevention measures, salary levels, working hours, maltreatment, environmental cleanliness and child labor use.

The results were not optimistic, 44% of them were insulted, and 38% were forced to work uninterrupted for 14 days.

This has violated international labour law.

In addition, 55% of people pointed out that toilets and restaurants had poor hygienic conditions or could not be used at all.

LaborVoices's CEO Kohl Gill says this is designed to give workers voice opportunities and urge brands and suppliers to promote pparency strategies.

As early as 2013, it conducted a similar survey in Bangladesh. At that time, Bangladesh was seen as a result of the collapse of sweatshops. Many retailers,

As a result, the list of famous businessmen has exposed the dark side of the fashion industry.

Gill believes that it is necessary to introduce similar Bangladesh research methods to more countries to play a broader role of social supervision.

For example, in order to monitor the actual effect of data platform, LaborVoices decided to visit Turkey once every six months.

Relying on the third party platform to collect data is conducive to identifying the authenticity of information provided by the brand. LaborVoices also hopes to use these data to encourage enterprises to make changes.

In recent years, the environmental and humanitarian craze of fast fashion brands has been rising. From developing recyclable raw materials to green marketing, announces factory information and other initiatives, it has become a part of brand keen participation.

In fact, turning to environmental protection production is already a definite industry trend. It is not only a moral requirement, but also a business opportunity.

At least in the US, consumers of Z generation less than 18 years old are more willing to pay for green products, according to a recent study released by the United States private credit card service "alliance data system".

But Gill believes that the authenticity of the pparent information related to the supply chain released by fashion brands needs to be investigated. Many of them are foreign words that have been dealt with. The real internal situation is often unknown. There are many blind spots in the pparency of supply chain advertised by the company, making it more like a marketing tool.

Niche fashion brand Everlane is one example. One of the selling points of the brand is to label the human resources, fabrics and pportation costs of the clothes sold on the website or even labels, so as to indicate its own cost and pparency to the new consumers. But in a report by The Fashion Law last year, it was questioned that the relevant information of the brand was not completely open, for example, it only enumerated the location of the manufacturing plant without specific signature.

Maeve Galvin, project manager of C&A charity foundation, believes that LaborVoices is still a new attempt in the field of clothing.

She said to Glossy: "workers are very eager to share information about working conditions, but in the past, they generally talked about it with NGOs or auditors, so it is still a new field to have a platform to continuously provide industry information data."

"A few years ago, pparency was still a terrible word in the industry.

But now, we have witnessed its initial efforts.

Galvin added.

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