H&M Expands Momentum, Paris Opens New Stores And Seeks More Space

Recently, the fast fashion brand H&M opened a new store on Boulevard Saint-Germain, near the Boulevard Saint-Michel, where tourists and students gathered. This new store is expected to become one of France's top new flagship stores.

The 27000 square foot unit is H&M's second largest store in Paris. It is also one of the most comprehensive shops in H&M French store. Its series is distributed on three floors, with women's wear, men's wear, teenagers and children, as well as women's and men's shoes.

H&M Thomas Louren o, France's managing director, said the store was designed to attract local residents, students and tourists.

"This is an important store for our image, because it does represent the best H&M."

He said.

"Because in addition to selling clothes, we have invested more resources and energy in this store. It needs to set up a positive image of the project brand and inspire customers to return to the consumption desire of their H&M shops, whether in the UK, Japan or other cities in France."

Louren c o supplement.

This store features a new design concept of beige and white.

First of all, the lighting screen, the LED screen above the main entrance, the bare ceiling of the ladies' department is covered with bare light bulbs, and there is a large light box on both sides of the escalator, and there is an illustration of the designer Lovisa Burfitt on the glass wall.

Mannequin groups decorate the entire store and display a larger proportion of the goods to the public.

Alexander Wang X H&M series is popular with many young fans. The sale of major websites and shops appeared on sale day.

H&M this store will try new service concept, for example, the receptionist has 86 staff members, so that it will be more clearly identified.

"We hope that our customers will enjoy the service level of satisfaction."

The executive said.

The store will also be the first shop in France to provide department heads and conduct recognition training as a visual trainer.

according to

H&M has more than 200 stores in France, including 191 H&M, 14 COS stores (H&M group's high-end brands), a &Other Stories (second in Paris will open in November 14th), Monki and Cheap Monday banner also has a place.

H&M France managing director Thomas Louren o o said that H&M plans to open more H&M stores in larger cities, and a new flagship store will be completed in nice next year.

According to reporters, Kniss is France's second largest tourist city after Paris. Its predecessor was rented by Virgin Megastore.

H&M also plans to enter large and medium-sized cities, including Dax, Millau, Vichy, Lens and La Rochelle.

Because of the expanding concept of the company's sales, such as the H&M Sport series that is getting stronger and stronger recently, H&M aims at those 16000 to 21500 square meters.

The space is much larger than the previous 11000 to 16000 square feet.

H&M is looking for suitable space at other locations in the French capital.

"I am still looking at the Bastille and R Publique area, and we think Paris still has considerable potential."

H&M French managing director Thomas Louren o o revealed.

It is understood that H&M's third quarter sales recorded a 19% growth, far exceeding analysts' expectations of 12.9%, leading to a record high share price.

In addition, due to the large audience of Alexander Wang young consumers, the Alexander Wang X H&M series caused a short downtime of H&M website. It is said that some physical shops in China are out of stock for an hour.

By the end of August, the total number of stores in the group reached 3341, compared with 2964 in the same period last year.