Southeast Asian Market As A Springboard For China'S Electricity Supplier To Go Overseas

After more than ten years of rapid development, the Chinese electricity supplier seems to have entered a delicate balance period.

Above the ceiling,

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The two giants are accelerating the reaping of the few remaining markets, trying to find more retail space on consumers. In the lower reaches of the industry, consumers' cognition of electricity providers is almost saturated. No matter the number of consumers or the amount of purchases, the electricity supplier's recovery of the rapidly growing glory of the past has become less realistic.

Under such a competitive environment,

Companies are distributing overseas, and the Southeast Asian market, which is growing at a rapid pace, has become an excellent springboard for them.

Google and Singapore's sovereign investment organization Temasek Holdings have jointly issued a report on Southeast Asian Internet economy. It is expected that the network economic market in Southeast Asia will reach US $200 billion in 2025.

A better news for Chinese electricity providers is that the current network infrastructure and logistics distribution in Southeast Asia are basically similar to that in China about ten years ago. This is a market that China's electricity providers are familiar with.

Rapidly growing Southeast Asian market

According to the world clothing shoes and hats net, Southeast Asia includes Vietnam, Laos, Kampuchea, Thailand, Burma, Malaysia, Singapore, Indonesia, Brunei, Philippines, East Timor and other 11 countries, covering an area of about 4 million 570 thousand square kilometers, with a population of over 600 million.

In this area, there are several powerful electric providers. For example, in 2011, Lazada, a Singapore based electricity supplier company, has accumulated nearly $700 million in financing. It has the name of "Southeast Asia Amazon". There are about 3 million 150 thousand monthly independent visitors and 94 million 500 thousand visitors per month.

Lazada business in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, starting from proprietary mode and selling 3C products, is a typical Jingdong B2C mode, with 12 warehouses and 92 distribution centers.

The location of social networking platform has "Southeast Asia vip.com" called Thailand electric business Ensogo month independent visitors about 1 million 620 thousand people, monthly browsing of 4 million 860 thousand people, and accumulated around $41 million investment, business in Hongkong, Indonesia, Malaysia, Philippines, Singapore and Thailand, in December 2013 in the Australian Stock Exchange listing, for Southeast Asia more than 600 million users to provide special products.

However, compared with China's e-commerce giants, the electricity supplier in Southeast Asia is still in its infancy. At present, the proportion of online retail sales in Southeast Asia is only 1%.

This means that for any Internet company, whether China or the United States, Southeast Asia is a market that can not be let go.

Although Southeast Asia is not conducive to the extensive development of e-commerce activities in the pportation and payment system construction, data show that in the huge market with a total population of about 620 million, the number of online shopping is rising linearly.

Ali faces Amazon

In the Chinese and US markets, Alibaba and Amazon have already won the battle, and the two global electricity giants are trying to launch a new battle in the Southeast Asian market.

Amazon has been particularly focused on the India market and its investment has been steadily increasing. At the end of 2016, Amazon announced that it would start Southeast Asia with Singapore as its starting point in 2017.

Alibaba acquired Lazada from the German e-commerce investment enterprise Rocket Internet, which is also the biggest handwriting for Alibaba's overseas development so far. Then Alibaba also used Lazada to collect the revenue from Singapore's online grocery Redmart.

The two acquisition of Alibaba in Southeast Asia focuses on the local offline logistics team.

Lazada has established a 360 degree logistics network, which has its own logistics team Lazada Express, and has also worked with 114 logistics service providers.

Among them, a large number of service providers from the mainland, with trucks, cars, motorcycles, ferry and other means of pport.

When encountering relatively complex geographical environment, these local service providers can flexibly choose the vehicles to deliver goods.

In Indonesia, Lazada can even deliver goods to the east of new West guineas.

And Redmart started from the food express business, the main fresh products Express service, can deliver goods in two hours, in Singapore logistics capability is also very strong.

According to the rookie network, one of the development priorities of the rookie network is Southeast Asia.

Wan Lin, vice president of rookie network, said that rookie has established 23 overseas warehouses in the United States, Europe, Russia, Southeast Asia, Japan and South Korea, Hong Kong and Taiwan.

With the popularity of e-commerce business, the payment business behind Alibaba has begun to exert its strength in Southeast Asia.

In July last year, Alipay announced the launch of the "Alipay+" plan in Singapore to create a mobile service ecosystem centered on overseas airports, department stores and catering scenes. In September, Alipay and the first batch of ten overseas international airports reached a cooperation agreement, including Singapore's Singapore Airport and Mann Gu Suwan NAPP International Airport. Accordingly, ant gold clothing has also supported 18 kinds of currency settlement, including Thai baht, Malaysia ringgit and Singapore dollar.

Ant Jin clothing also announced a strategic cooperation with Ascend Money, a payment company under Thailand Zhengda international group.

Ascend Money will refer to the business mode of ant gold clothing in China, expand line payment, small loan and other services, and realize mobile phone shopping, catering consumption, taxi and public payment in Thailand.

Multiple competition of e-commerce enterprises

In the field of electronic commerce, domestic Internet Co also layout Southeast Asia.

According to statistics, in 2010, Tencent acquired Sanook49.9% shares, which is one of the largest portals in Thailand and has 30 million users. At the end of last year, Tencent bought Thailand portal Sanook.com wholly-owned and renamed the Tencent (Thailand) company.

In January of this year, Wecash, China's credit reporting platform, announced the establishment of a joint venture with PT Kresna Usaha Kreatif and PT JAS Kapital of two local enterprises in Indonesia.

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The basic business of Wecash flash silver in China is the technical analysis of Taobao, Jingdong, address book and other information. Based on the analysis results, credit is given, and the main is "fastest 3 minutes". Users can borrow money from the bank, Consumer Finance Companies and other institutions from the flash bank platform according to the credit line.

Beyond Amazon, more Internet giants are eyeing the potential Southeast Asian market. They are eager to seize the market because they miss the huge bonus from the Chinese market.

Last year, Samsung paid formally to enter Thailand.

Partners include well-known international and domestic banks: blockbuster, visa, Pangu bank, Citibank, Kai Tai bank, KTC and Thailand Hui Merchants Bank.

The Southeast Asian market is very complex now. Because each country has different cultures, its policies on import and export trade are also different, and the market is fragmented.

Besides, the corruption in Southeast Asia is serious, and the backward infrastructure has also increased difficulties for delivery of logistics and express delivery.

According to the world clothing shoes and hats net, the market is very similar to that of China when the electricity supplier is in the Ascendant: vast territory, complex geographical conditions, diverse culture, backward infrastructure, and potential as well as China's opportunities and challenges.

For example, 8 years ago, China's cash on delivery is the main way of payment in the electricity market. Its share is over 70%, and the Southeast Asian electricity supplier market is also at this level.

There are comments that the domestic Internet Co is going abroad, the U.S. and European markets are relatively competitive, while America's geographical location is far away.

Relatively speaking, Southeast Asia is an excellent springboard for the globalization of Chinese technology giants.

More interesting reports, please pay attention to the world clothing shoes and hats net.