Nike Signed $100 Million For Mike Roy For Ten Years.

According to the world clothing shoes and hats net,

In August last year, the production of golf clubs, golf clubs and ball bags was stopped. But this does not mean that the US sports giants are leaving the field. Their goal at this stage is to broaden their audiences.

Dress up better and attract more customers (whether you really play golf or not).

A simple example is that most street tennis players who wear Stan Smith do not play tennis.

After signing in January this year to become the first Jason Day Golf costumes sponsor, Nike and the four Grand Slam champion Rory McElroy completed a ten year endorsement contract extension of 100 million dollars, which is worth the $10 million annual sponsorship fee earned by Dai Yi, which also shows Nike's persistent wait-and-see attitude towards golf.

As the largest market for golf, sales of golf products in the United States account for 41% of the world's total.

It is very consistent with Nike's consistent market logic to give up the golf professional ball Market decisively and retreat from the shoe decoration product line and the star athlete endorsement.

In fact, they began to make golf equipment ten years ago. In 1997, tiger Woods was born, and the early signing of Nike, the future star, entered the golf equipment market. Now, you might as well see them as waking up waiting for the next big star like Woods to gather topics and trophies, and once again arouse the enthusiasm of the masses for golf.

Rory McElroy is one of the most frequently used players compared to tiger Woods. As the first European golfer to win three different Grand Slam titles, Mike Roy is also the third male athlete to win three Grand Slam titles before 25 years old.

Similarly, as a rising star, Jensen Day and Mike Roy sit in the world's number one position in turn. They have won seven trophies in nine months, and have been rated as "Woods's feat".

If there is no accident, in the next long time, you will see the top golf players in the world wave the clubs of Titleist or Scotty Cameron, but the hooks are flashing from head to toe.

Rival Under Armour has been shown by the Armour Jordan player.

In the spotlight, New York media praised this set of simple colors from blue to dark purple to white and gray.

Some even claim to sell all Nike's clothes to buy Under Armour, and think Spieth Be tiger Woods is still cool.

The most vigorous era of golf is gone. No matter in the emerging markets like the United States, Europe, Japan or China, the golf courses that crop out one after another are faced with the embarrassing situation of oversupply. Now this slow and time-consuming movement has been restored to the good of a few.

The price of two consecutive contracts is not an expensive endorsement contract (Nike's five year contract to McElroy in 2013 was reportedly $20 million, but there were also reports that the contract value was far below this figure), which seemed to be a smart business.

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