Haining Leather "On The Road" Fashion Industry Mushroomed.

Haining is a famous place for watching the tides. It is also a trend.

Leather fashion industry, as one of the most advantageous industries in Haining, achieved nearly 70 billion yuan in 2015, accounting for half of Haining's total industrial output value.

Only when the industrial economy is strong and the fashion industry develops, can the life of ordinary people be better, and life can be more wonderful.

Towards such a development goal, everything is heading for a brilliant tomorrow.

As the leader of China's leather industry, Haining leather city has developed from 22 square meters in 1994 to 35 thousand square meters, and now it has developed into a chain network with an area of over 3 million square meters, more than 11000 merchants, annual turnover of over 20 billion yuan, annual passenger volume of about 10000000 passengers, and radiation to many provincial capitals in the country.

The market environment is changing rapidly. The leather industry in Haining is also developing without stopping. In August 2016, the six phase of Haining Leather City (wholesale center) was opened and more than 2000 shops were signed. In September 2016, the creative District of leather fashion town was officially launched. When fashion meets the traditional leather industry, it will collide with different sparks. In January 13, 2017, Haining leather city entered the largest fur market abroad, and built the "Moscow China Haining leather city".

Through continuous pformation and upgrading, reform and innovation, the whole industry chain service system with the functions of raw materials R & D, design innovation, brand publishing, business incubation, personnel training, e-commerce services, financial services, foreign trade services and tourism leisure has been formed.

Sun Haitao

Obsessed with the design of "fashion dreamers"

In September 2016, the creative District of leather fashion town took the lead in construction. This fully reflects the importance of Party committees and governments at all levels in Haining on the creativity and innovation of fashion industry.

In the process of China's manufacturing industry moving towards the middle and high end, relying on creativity and design, leather industry has begun to achieve real pformation and upgrading.

At present, there are more than 5000 leather designers in Haining, and there are more than 600 full-time leather designers of various design companies and designer studios.

Haining Haitao Fashion Design Co., Ltd. is one of them.

Sun Haitao, the helmsman of the company, has been struggling for many years in the fashion design industry. He moved from Shenzhen to Jiaxing in 2008 and taught at the school of design and art of Jiaxing University.

With the advanced ideas, he soon attracted the attention of some famous clothing enterprises in Jiaxing and was invited to be the brand consultant and design director of the enterprise.

With more and more fame and increasing workload, Sun Haitao selected several excellent students and set up Haitao fashion creative studio, which was rented in a villa in downtown Jiaxing.

In 2011, on the China Leather Fashion Week in Haining, the studio orchestrated the wonderful FTFT and icelink brand.

Leather and lace, silk fabric mix, leather leather and cashmere fabric combination, the two conferences, Sun Haitao not only created a considerable profit growth for cooperative enterprises, but also leveraged the Haining leather industry innovation and innovation of the big wheel, for leather fur market has brought new opportunities.

At that time, the leather industry in Haining attracted a large number of outstanding design talents and work teams.

In the corridor for designers to communicate with designers, Sun Haitao got a small wooden house less than 50 square meters.

In September 2012, Haining Haitao fashion creative design Co., Ltd. successfully hatched. The 1268 square meter space of the 10 floor of the design center of Haining leather city center became the location of the company.

"Haining gave us a lot of preferential policies. It was rent free for one year, and rent relief every year after a year, tax relief and talent subsidies. When the company registered, we had someone to serve us."

Sun Haitao said that he moved from Jiaxing to Haining, but he did not plan to move again.

With the support of Haining leather city and Haining municipal government, Haitao fashion creative team has expanded rapidly. The company has set up subsidiaries in Shenzhen, Hangzhou and other places. The designers have more than 60 team members, more than 300 customers, 5000 to 10000 creative designs each year, and the company is awarded the title of "ten top design companies of Chinese industrial design", the only one in Haining.

Like all the design companies, Haitao's fashion creation at the very beginning was just a draft.

"Now, we are also upgrading to product services to enhance customer experience and reduce the cost of communication in the process of proofing."

Sun Haitao said that the raw materials of the products are purchased by the employees themselves, and the company has formed good cooperation with the local embroidery factories, printing factories, accessories suppliers in Haining and other upstream and downstream supply chains.

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For the leather industry, it is very important. The three pillar of the industry's future development is design, marketing and manufacturing, and design is the core competitiveness.

In supply chain, design is the link of creating value, and manufacturing is the link of output value.

Sun Haitao firmly believes that the development of the future industry must be driven by design. "We must let fashion never end, let the brand shine youth, and continuously inject new vitality into the industry."

Last year, in the context of comprehensively promoting the supply side reform, the Haining China Leather Expo, with the theme of "design +", brought new surprises and development momentum to the industry. The popular trend publishing activities played a leading and forward-looking role; China leather fashion week brought original works of "international fan" and famous designers; fashion industry exhibition linked raw materials and consumer demand; Fashion Forum gathered many big coffee to realize the collision of wisdom.

Under the opportunity created by the leather Expo, Haitao's fashion creative works also shine brilliantly in fashion week.

Last year, Sun Haitao also served as the judge of the "genuine leather logo Cup" design competition, representing the highest standard leather label cup design competition in China's leather fashion industry this year, which has entered the twentieth year.

Through the design competition, the leather industry in Haining has excavated a number of creative designers. These talented designers are also able to learn and communicate at home and abroad.

At present, several designers of Sun Haitao have gone out to study.

Zheng Liang

Under the new situation

In the six wholesale center of Haining Leather City, south of Haizhou West Road and west of Guang Shun Road, many merchants have been settled in decoration.

It is also known as the distribution center of electric business. There are 2050 shops. The 1 to 5 layers are the wholesale area of leather garments. The 6 level is mainly the wholesale area of fur and sheep, and sheep shearing. The 7 to 8 tier is the mink dress wholesale area.

Zheng Liang's facade is located on the 5 floor of the wholesale center.

From the outside, the shop front is not large, but the gold - based decoration and the fur - hanging fur in the store complement each other.

Walk into the store, in the most prominent reporters see "Fala blon" four words, this is the trademark that Zheng Liang is registering.

"Now the Haining leather industry, everyone's brand consciousness is stronger and stronger, you go all the way, every store basically has its own trademark, the market management also attaches great importance to this aspect."

Zheng Liang said last year he also used a shop name to register a trademark, which is now under examination and approval.

In this shop less than 30 square meters, one side is men's clothing, one side is women's clothing, and there are 70 styles.

These fur garments are produced by Zheng Liang's own company, Jiaxing Sino Jiaxin Leather Co., Ltd.

Zheng Liang, more than 30, entered the leather industry six or seven years ago.

Turning to the original intention of stepping into the leather industry, he is very "righteous". "I am from Haining. In Haining, the pillar industry is leather."

In addition to producing their own brand clothes, Zheng Liang's company also helped some famous brands to process and OEM. Most of the raw materials were supplied by some raw materials and accessories enterprises which were well done by Haining raw materials market and Jiaxing.

Zheng Liang said this gave him great convenience in starting a business.

Now, most of the styles are supplied by customers or made by themselves. He plans to introduce a designer this year to enrich the connotation of the brand.

Zheng Liang roughly calculated that two thousand or three thousand leather products were sold through stores last year.

Although this figure is not quite as good as it was a few years ago, it can still be done.

Under the influence of the economic environment, many industries are not as well off as they used to be.

But Zheng Liang found that in the past few months when he was in the wholesale center, several clients he had told him were "found him online", who became his new customers.

In the past, most customers came by themselves or were introduced by old customers.

Now, the pattern of waiting for the moon as before has not worked well.

The "net" is a B2B online platform of leather city, which was launched in July 2016. Through the integration of high quality leather suppliers, it provides convenience for purchasers of leather city, fur city and garment city all over the country.

Zheng Liang entered the wholesale center and opened the platform at the same time.

Through PC terminal and WeChat public number, entity shopkeepers and retailers can quickly find the style they want, and contact the owner or directly through the website.

"Last time a customer in Hebei called and told me that they saw it on WeChat."

Zheng Liang said, "the leather business circle" operators will promote the promotion of merchants and styles in the WeChat group of some fur industry. Some customers have taken a fancy to the style of his shop.

In this way, he has already talked about several single deals.

Online and offline convergence is a new normal.

Haining Leather City Limited by Share Ltd chairman has said that leather industry is facing the new normal when it said that the leather industry is a business person. The Internet is a tool for all of us. We must combine the online and offline effectively and embrace the Internet rationally.

The dream of "100 billion industries"

Has already entered reality.

It is one of the seven trillion level industries supporting Zhejiang's future development.

The report of the fourteenth Party Congress of Haining also mentioned that the specific goal of the next five years is to ensure the realization of "double super, double billion, four doubling and five more".

Among them, the "double billion" is to cultivate the fashion industry and new energy, new materials, energy saving, environmental protection, equipment manufacturing based strategic emerging industries two hundred billion industry.

The development of fashion industry is an inevitable requirement for Haining to push forward the pformation of economic development mode and speed up the pformation and upgrading of traditional industries. It is also an important part of leading the consumption trend and cultivating new economic growth points, and also an effective measure to disseminate fashion civilization and enhance the international image of the city.

Every "Zheng Liang" and "every Sun Haitao" are part of the development of fashion industry in Haining. On the streets of Haining, it is possible to ask a person casually, which may be related to the fashion industry in Haining.

Haining has become an important development base for manufacturers and traders of leather and leather raw materials at home and abroad, which contains about 10000000000 yuan of raw materials and market demand for leather.

When we talk about the well-being of the people, the first thing to consider is the income of the people, in other words, employment and entrepreneurship.

According to the income structure of Haining people, about 77% comes from the income created by the real economy.

As Zhu Jianjun, Secretary of the Haining Municipal Committee, said in an interview, we should take the development of the real economy and revitalization of the industrial economy as the top priority.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.