XTEP Helps "2016 Warm Winter"

In December 21st, the Lunar New Year's winter solstice indicates that the weather will be even colder. In order to pay attention to the affected people in poverty-stricken areas and let the victims suffer a warm winter, the China foundation for poverty alleviation launched the "2016 warm winter action" jointly with the China clothing association, the China Household Textile Industry Association and the Jingdong financial warm winter public fundraising platform. Jiang Shaogao, vice president of China foundation for poverty alleviation, Jiao Pei, Secretary General of China clothing association, Wei Qixiong, chief economist of China Household Textile Industry Association, Joe Tong, head of Jingdong public raising warm winter public fundraising platform, assistant Wang Peng, Secretary General of China foundation for poverty alleviation. XTEP Mr. Wu Zhiyong, the representative of (China) Limited, attended the event.

Agencies and business representatives jointly launched the "2016 warm winter action".

Speech by Mr. Wu Zhiyong, the representative of XTEP company

Under the support and mobilization of the China Textile Industry Federation, China Apparel Association and China Household Textile Industry Association, the total value of "2015 warm winter action" was jointly donated by several well-known brand enterprises. One thousand four hundred and thirty-five point three seven Ten thousand yuan of materials and donated materials have been distributed to 60000 counties in Ludian, Yunnan, Jingdezhen, Jiangxi, Hong'an, and Hubei, 3 provinces and 33 counties. Among them, Xiamen XTEP Investment Limited, a member of the strategic cooperation circle of humanitarian relief enterprises, donated 4 million 250 thousand yuan of materials to the China foundation for poverty alleviation.

XTEP donated 4 million 250 thousand yuan to the China foundation for poverty alleviation

Jiang Shaogao, vice president of the China foundation for poverty alleviation, said in the launching ceremony of the "2016 warm winter action": China is a country with frequent natural disasters. "Poverty caused by disasters" and "disaster return to poverty" have become one of the main reasons leading to the difficulties in production and life of people in disaster areas. In the rescue process of major natural disasters, China clothing association, China Household Textile Industry Association and member enterprises have also become important disaster rescue forces, providing important support for the lives and safety of the people in the disaster areas. Despite the pressure of market competition at home and abroad, it is stepping into transformation and upgrading. textile industry Leading enterprises and entrepreneurs still have a strong sense of responsibility and sense of mission towards helping the poor, and do everything they can to do their best in public welfare undertakings.

Mr. Jiang Shaogao, vice president of China foundation for poverty alleviation, presented certificates to XTEP company.

Honorary certificate of "warm winter action"

In response to the strategic deployment requirements of the government to tackle poverty and tackle poverty effectively, innovation is needed. Poverty alleviation public electric business enterprise participation mode The China foundation for poverty alleviation will join hands with the Jingdong financial warm winter charity donation platform, inviting the China clothing association, China home textile industry association and leading member enterprises to jointly build an innovative platform for public welfare sales and donation of public utilities, and signed a memorandum of cooperation on the same day. Wang Peng, Assistant Secretary General of the China foundation for poverty alleviation, said: the four sides' cooperation will adopt the form of "marketing + donation". It is planned to launch the "2017 public welfare marketing season" large-scale activities in mid and late 5 in 2017, mobilize more social resources to participate in the public welfare undertakings for poverty alleviation, and also explore new models for the public, enterprises and e-commerce platforms to help the poor.

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