Anta Took The Lead In The Layout Of Ice And Snow Sports Market By "Brush Screen"

"Ice and snow movement to develop, this is our national health action, the important part of the sports action."

On the 23 day, general secretary Xi Jinping was dressed.

Sportswear, which appeared in the 2022 Olympic Winter Games in Chongli, not only gave China a strong dose of ice and snow sports market, but also further boosted China.

National brand confidence.

Anta, who has taken the lead in the layout of the ice and snow sports market, is also being "washed up" again.

Preemptive layout of ice and snow industry

The ice and snow industry is also known as the "white economy".

On July 31, 2015, International Olympic Committee President Bach announced that Beijing, China, won the right to host the twenty-fourth Winter Olympic Games in 2022.

The 2022 Olympic Winter Games will undoubtedly play a catalytic role in the development of China's ice and snow sports.

It is estimated that during the Winter Olympic Games in Beijing, there will be an explosive growth in the number of participants in ice and snow sports, from less than 20 million people to 300 million people. The Winter Olympic Games related to ice and snow sports will generate more than 300 billion yuan of income.

According to the world clothing and shoes net, as a national sports brand, Anta has always been very concerned about and support the development of winter sports.

As a leading enterprise in the domestic sporting goods industry and a long-term strategic partner of the Chinese Olympic Committee, Anta has provided the competition and award equipment for the Chinese sports delegation for 8 consecutive years.

As early as 2010, Anta reached a strategic partnership with the National Sports Administration's winter sports management center. In August 2014, it signed the first contract to become the partner of the 2022 Olympic Winter Games Bid Committee.

At the Vancouver Winter Olympics and the Sochi Winter Olympics, Anta was built for China's ice and snow athletes.

The training and competition equipment shows the charm of China's ice and snow sports all over the world.

At the same time, under the idea of "borrowing power", Anta set up a joint venture with high-end outdoor brand Desanto and Itochu last year, enabling Anta to enjoy the exclusive rights in China (excluding Hongkong and Macao) and engage in the design, sales and distribution business of all categories of products with "Descente" trademark.

It is reported that Desanto specializes in high-end skiing and winter sports market.

Zheng Jie, President of Anta brand, said that Quanzhou, as China's sports industry base, Anta, as a leading enterprise in Quanzhou sports brand and highly recognized in the winter sports field, is not only the glory of the enterprise itself, but also the boost to the industry confidence.

The golden age of ice and snow sports

According to one data, when the per capita GDP reaches 8000 US dollars, sports will become one of the pillar industries of the national economy. When the per capita GDP is close to US $10 thousand, the golden age of ice and snow sports development will be welcomed.

In 2015, 10 provinces in the country had exceeded 10 thousand GDP per capita, that is to say, the golden period of China's ice and snow sports has arrived.

At the same time as the Olympic Games played a catalytic role at the same time, in November 2016, the ice snow sports development plan (2016 - 2025) and the National Snow and ice facilities construction plan (2016 - 2022) were issued in succession, providing strong protection for the healthy development of ice and snow industry from policy support, education and extension, infrastructure construction and mechanism reform.

The development plan clearly states that by 2025, the number of people directly participating in ice and snow sports will exceed 50 million, and 300 million people will participate in ice and snow sports. The total scale of snow and ice industry will reach 600 billion yuan by 2020 and 1 trillion yuan by 2025.

With the policy's blessing and vast space, Anta, who never stops, sees another new field of corporate multi brand matrix.

Zheng Jie said that ice and snow sports demand for equipment is very high, which is both an opportunity and a challenge for domestic sports equipment providers. In the future, Anta group will continue to implement the development strategy of "single focus, multi brand and all channels", "constantly enriching product lines to meet the needs of different sports scenarios."

As a leading enterprise in China's sporting goods market, Anta sports performance in recent years is quite amazing.

In 2015, Anta sports revenue for the first time exceeded 10 billion yuan, and in 2016, Anta group's brand sales of nearly 200 million sports equipment.

Next, from 100 billion yuan to 100 billion yuan, from domestic to international, from being recognized to respected, Anta's road to go will also be the only way for the growth of Chinese national brand.

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