This Year, "Double Eleven" Many Quanzhou Shoe Enterprises Will Set The Target In "Double".

This year, "double eleven" is coming soon.

There are many famous brands.

Already ahead of schedule, from pre-sale to live fire, many enterprises will set this year's goal of "double".

Cross border cooperation to ensure content and speed

Recently,

(China) Limited joint Shuhua Limited by Share Ltd, SF EXPRESS, Xiamen and other enterprises to implement the "double eleven" cross-border joint business strategy.

"Cooperation with SF last year."

Xiao Lihua, general manager of the company's electrical business division, said that this year's cooperation will be more closely linked, from the front end product storage to the late shipment, forming a rapid response mechanism.

The company has established six sub warehouses in Guangzhou, Wuhan, Shanghai, Beijing, Chengdu and Quanzhou to win the world's next day.

Unlike the deep docking between XTEP and SF, PEAK group chose a one to many cooperation mechanism.

"We are working with Shentong, EMS and Shun Feng respectively."

PEAK electric business leader Shenyang said that this is to avoid a sudden increase in the delivery volume of a courier company, and the company calculates and matches the goods according to the carrying capacity of the logistics express freight, so as to protect the consumer's receiving experience.

"We participated in seven years' double eleven '.

Dai Zhirui, general manager of Shuhua Internet Marketing Center, said this year he is confident that sales will be doubled in cooperation with XTEP.

It is understood that this year Shuhua and XTEP open mutual benefit mode, for example, when buying treadmills may harvest XTEP running shoes coupons.

In fact, as early as this year's "321 Running Festival", they launched a deep cooperation with XTEP electric business, creating a "321 true runner alliance" and "520 people's love to run away" activities.

"We want everyone to mention running shoes and think of XTEP, and cooperate with Shu Hua very accurately."

Xiao Lihua believes that this will be a win-win feast.

In addition to Shuhua and excellent steps, the company is also participating in the "double eleven" online and offline activities planning and collaboration with well-known businesses such as Wanda and Yue circle, with a view to doubling the sale of 120 million yuan last year.

Live broadcast + entertainment self made Carnival

This year, Tmall opened the live broadcast channel, with the aim of letting more brands bring stars to participate in the "double eleven" shopping carnival.

"We will use the power of entertainment stars and sports stars to invite Li Yifeng, Jiro Wang and other stars and many net red to open three live broadcasts on the eve of double eleven."

Xiao Lihua introduces, the fourth field is held in November 10th, will assemble all stars, net red hold a party.

Last year, XTEP spent tens of millions of yuan to participate in Tmall's "double eleven" party. This year, they gathered entertainment power to create their own "double eleven" party.

"In the morning of November 10th to the 11 day of the morning, the stars will move to XTEP's e-commerce platform to serve as a star customer service."

According to relevant sources, the clothing of the star that night will be decided by the consumers. The consumers who purchase XTEP products have the chance to talk with the stars.

It is understood that in November 1st, Anta joined hands with Olympic boxing champion Zou Shiming and Chinese football star Zheng Zhi to broadcast live, attracting viewers to watch live broadcast and win the "double eleven" red envelope.

The difference is that PEAK and 331 sports are also active in the live broadcast, but they adopt the "vegetarian" strategy.

"Endorsement stars are mostly American players. It is obviously unrealistic to come to" double eleven "to help.

Shenyang said that they took part in the marathon race in advance to start the live broadcast.

At that time, many marathons are invited to participate in live broadcast interaction with consumers. "This year, we also hope to achieve double sales target."

"We are also participating in the marathon race to preview the" double eleven "live broadcast.

Kong Fei, director of the 31st degree electricity supplier, said that the selection of the anchor will be the product of simultaneous online production.

Earlier, the company held preheated live broadcast activities in Beijing, distributing 200 thousand yuan worth of shopping vouchers and cash in cash.

When it comes to why the stars have not been invited to the show, Kong Fei stressed that this year the company increased its profit margin to three times last year.

Last year, "double eleven" companies sold more than 8000 yuan daily, and this year they set their goals on conservative billion.

The advance sale system was sold out in advance.

In October 21st this year, Tmall opened the pre-sale window, and many shoe companies also enthusiastically participated.

"The products we sell are 40 single products."

Shenyang says it can guarantee all deliveries within 20 days.

Last year, their pre-sale accounted for 5% of the total sales volume, hoping that this year's share could reach 10%.

"We already have the pre-sale money sold out."

Kong Fei said that this year there are two series of products involved in the pre-sale, which are two units priced at around 500 yuan overseas sports shoes, and the price of 200 to 400 yuan between the intelligent running shoes.

The company's overseas version of sports shoes has a certain reputation in the industry. The more than 2000 pairs of advance sales have been sold out in less than 4 days, and intelligent running shoes have sold more than a thousand pairs.

"Drawing on the experience of unsatisfactory pre-sale performance last year, this year's pre-sale focuses on high-end products."

In addition, the company also integrates online and offline promotion efforts in brand promotion, and adopts the way of store delivery nearby.

"We participate in online and offline promotion with more than 1000 enterprises."

Kong Fei said that Shandong, Guangdong, Jiangsu, Zhejiang, Shanghai and other shops realize the interoperability mechanism under the line scanning line.

XTEP will also open the "double eleven" area under the line, straighten out the profit sharing and the background data integration with the distributor, and will also open up the data barriers of the members of the online and offline sectors in the future to achieve the trend of brand convergence.

The continuous optimization of "double eleven" production and distribution benefits from the logistical support of quality and quantity guaranteed in production and supply chain.

Xiao Lihua said before that the company has been committed to building a fast supply chain efficient synergy mechanism to achieve a high degree of integration of brand and sales system, commodity system, supply chain system.