The Rapid Spread Of The Concept Of O2O Makes People See The "Hope" Of The Clothing Market

In 2015, "Internet +" became a wave and a draught. It was infiltrating and pforming various traditional industries.

During the two sessions this year, a new interpretation of the "Internet +" action plan and "

"Action plan" and "simultaneous emergence of both is not accidental.

And this dividend policy is a great opportunity for the development of traditional clothing industry.

In fact, the pformation of Internet to traditional industries has happened. The rapid development of electricity providers is a case in point, and the rapid spread of O2O concept is also evident.

In recent years, the emerging O2O mode, many clothing stores with solid stores are also actively trying to make future consumers can experience in the physical store, and then purchase orders on the Internet.

If

In the smooth development of the garment industry, there will be more offline clothing consumption crowd in the future.

Taiyuan Yingze district purple Heng clothing business as one of them, moved to the forefront of industry pformation and upgrading.

Zhu Haoqing said: "in the future online and offline parity and O2O trend, this will also become the advantage of offline brands.

To this end, we will continue to work hard to do a good job in the pformation and upgrading of the company, and realize the synchronization of clothing sales online and offline.

We believe that under the guidance of national policies, our garment manufacturing industry will move towards a better tomorrow, and strive for the realization of China's manufacturing 2025. "

Clothing, food and housing is the eternal demand of mankind. As an innovative representative of the clothing field, Taiyuan Yingze district purple Heng clothing firm actively layout "Internet +", and launched its own enterprise website, and then set up a communication bridge between the enterprise and consumers.

The company is a veteran women's clothing brand clothing operation institution, focusing on women's clothing operation, and successfully covered four brands of tricolor, Diesel Kniss, Li Xue and AI Nusa to cover all cities and counties in Shanxi Province, and now successfully introduced new brands.

Over the years, the company has been adhering to the concept of customer value creation.

And advanced marketing theory has created valuable returns for agents and distributors, creating a lasting profit model.

Therefore, the company has also won the unanimous recognition of the industry and consumers.

So what is the essence of "Internet +"? How can fashion apparel industry make better use of "Internet +" to create its own competitiveness and expand its new growth space?

The clothing industry is a tangible product in the final analysis, with the attributes of manufacturing industry.

The Internet plus manufacturing end combines the whole process of manufacturing through the Internet, and establishes a personalized and digital production mode to promote the division and reorganization of the manufacturing chain.

This is linked to another concept, "industry 4".

Unlike traditional manufacturing "top-down" production, the Internet plus manufacturing terminal is "bottom-up", customer oriented and customer oriented.