Pu Town Sweater Fashion Town: High Quality Urbanization Promotes High Quality Industrialization

"In recent years, the construction of public service platform has not only confined to the field of manufacturing, but has been extended to the public. Raw material The development, selection of new materials, and so on, extend to the management, marketing and circulation of enterprises. brand It has helped a lot. " China Spin Xia Lingmin, vice president of the Federation of industry and commerce, held in the recently held national wool textile industrial cluster work conference and the Tongxiang sweater fashion town construction exchange conference.

The world sweater Expo Center has started the fashion smart project, the Korean fashion creative design center has opened, and signed the Zhongguancun cyber big data Economy Research Institute. The construction of a series of projects has injected vitality and vitality into Pu Yuan. In the view of Xia Ling min, Puyuan town is actively seeking innovation. Innovation in public service platform construction and regional brand building has brought a lot of experience to the sustainable development of the wool textile industry in China.

　 Characteristic strong polymerization

High quality urbanization promotes high quality industrialization

With the continuous improvement of the purchasing power of consumers, the aesthetic concept of consumers is constantly changing. The proportion of wool knitting garments is becoming more and more personalized and fashionable. From the "technical content" to "fashion content", the transition from traditional industries to fashion industries, from traditional manufacturing to intelligent manufacturing, and the trend of innovation driven and intelligent development also excavates more potential and space for the development of the market. In recent years, Pu Yuan has done a good job of cultural and creative work. The development goal of "sweater capital fashion city" has made the outside world see the development direction of quality and fashion line of Pu Yuan sweater, and the determination to move towards the high-end of value chain.

Shen Genchao, director of the Party committee secretary and Management Committee of Pu Yuan Town, introduced: "from the production of the first woolen sweater in 1976, after 40 years of development, the sweater sweater industry has become the most complete sweater knitted industrial cluster in the country's industrial chain, achieving the mutual promotion of the sweater market and the knitting industrial park, and the business gathering and the benign circle of the industrial cluster."

The development of Pu Yuan's sweater industry is also facing some bottlenecks. Although there are many sweater enterprises in Pu Yuan, there is a lack of a "big company". It has a perfect industrial chain and no high-end value chain. Heavy production, light design, quantity and quality, heavy processing and light brands make the sweater industry have to take the road of transformation and development. Shen Genchao said.

Xia Lingmin said that during the "13th Five-Year" period, China's sweater industry has much room for improvement in terms of technology application, industry equipment and brand building. In this regard, Shen Gang Chao holds the same view, he said. Before the development of Pu Yuan, the development of industry is driven by industry. The future development relies mainly on high-quality urbanization to boost high-quality industrialization. With the upgrading of the urban quality, the industry will be driven by the "carriage". Pu Yuan sweater must change from warm function to fashion function, change from OEM to brand, change from manufacturing to creation, extend from low end to high end in value chain, shift from offline marketing to simultaneous online and offline, and wholesale sweater market will transform into integrated garment market with wholesale and zero marketing. Shen Genchao believes that the creation of a sweater fashion town will become the pulling force of industrial transformation and become the thrust of urban development.

Big data cloud services

Building a perfect ecosphere for business

In June 2015, Pu Yuan sweater fashion town was listed in the first batch of 37 Characteristic Towns in Zhejiang Province, which brought new opportunities for development of Pu Yuan town. "Pupu's construction of these public service platforms in the process of building a fashionable town provides good services and assistance to SMEs, and also provides a reference for Chinese sweater industry." Xia Ling min, for example, Pu Yuan, relying on high-quality e-commerce services, has been eye-catching in many electronic business platforms, attracting a large number of retailers to join the channel of Pu's sweater. The regional brand construction of "Pu Yuan sweater" has brought great changes to the industry's circulation.

Shen Genchao said that Puyuan expanded the marketing channel of fashion products, thoroughly implemented the "electricity supplier changing the market", focused on the construction of Puyuan sweater e-commerce industrial base, established Puyuan sweater e-commerce public service center, and made strong data, "cloud services", and built a perfect business ecosystem.

"Pu Yuan world sweater Expo Center" is the core project of Tongxiang sweater fashion town. It is also a key and major industrial project in Zhejiang province. Shen Jianhua, chairman of Zhejiang Huaxin Industrial Group, said that apart from providing personalized factory buildings for sweater enterprises, the sweater Expo Center will also build e-commerce storage centers, sweater humanities stories, micro film galleries, financial services platforms, and also provide global fashion sweater big data information functions.

"The world sweater Expo Center will become a new benchmark for Pu's sweater industry." Shen Jianhua said that the "Pu Yuan world sweater Expo Center" will be the core block of the fashion town. Relying on the China Textile Industry Federation, the China Wool Textile Industry Association, and jointly with the Zhongguancun cyber big data Economy Research Institute, the sweater industry will be promoted to the fashion industry.

Bring in and go out

Cooperation and exchange to enhance brand connotation

In recent years, Pu Yuan has made an active contribution in fashion. It has been released from the fashion trend of the four seasons knitted apparel in spring, summer, autumn and winter. It has appeared in the Shanghai International Fashion Fair at the Pu Yuan fashion Town, and has gone to Shenzhen, Hongkong and other fashionable first tier cities to participate in the exhibition. Not only that, Pu also took the initiative to "import" to enhance the connotation of "Pu Yuan sweater" brand: inviting Italy fashion masters to lecture, actively docking Korean fashion resources, and cooperating with Australian wool collar enterprises. The aim is to make the "Pu Yuan sweater" a successful brand name.

In recent years, Pu Yuan sweater has been closely related to Korean fashion industry. Since the second half of last year, Pu Yuan has launched a series of Sino Korean fashion industry exchange activities. The economic and trade expedition group has visited the Han Guodong gate clothing market, the comprehensive fabric market and the Ming Dong commercial street. It has hosted the Sino Korean designers docking meeting and the East Gate Garment Enterprise Forum, and invited the leaders of relevant organizations of Korea to visit and exchange with Pu Yuan.

In November 2015, the open welfare consortium from Yangzhou, Gyeonggi Do signed a cooperation agreement with the Pu Yuan sweater Market Management Committee. According to the agreement, the ROK will set up an office in the 320 creative square of Pu Yuan to dock with the sweater sweater enterprises in Pu Yuan. The two sides use the platform of Pu Yuan's industrial superiority and design base to introduce Korean designer resources to serve the Pu Yuan sweater enterprise; open the Korean Pavilion in Pu Yuan, introduce Korean fashion fabrics; organize the Korean fashion brand and operation team, set up production base or sales window in Pu Yuan; organize the Pu Yuan sweater enterprise to participate in the Korean fashion week, and set up offices in the market of Han Guodong gate, etc. Shen Genchao said that the South Korean fashion elements are needed for the upgrade of Pu's sweater industry, and the introduction of South Korean designer is a good start for China South Korea's win-win cooperation in the fashion industry. Pu Yuan will provide a good administrative environment, business environment and cultural environment for Korean designer team, and support the Korean designer team to carry out business in Pu Yuan.

Moreover, a large number of large projects such as Pu Yuan sweater Innovation Park and Pu Yuan Textile City have injected new vitality into the development of Pu Yuan. Next, by introducing international high-end design and research talents, strengthening cooperation with famous universities at home and abroad, innovating technology development and supporting a number of famous brands, Pu Yuan will become an international first class town featuring creative design, knitting material development, sweater culture display, fashion trend publishing and tourism drive. It is estimated that by 2017, the sweater sweater town will achieve a total output value of 5 billion 500 million yuan and a tax of 250 million yuan.