Zheng Anzheng: The Distance Between Chinese Men And Fashion

An Zheng

The group currently owns JZ Jiu Zi, IMM Yin Mo, and An Zheng.

, FionaChen (Fei Nachen), MOISSAC (mosaic) five distinctive clothing brands, in the country has 915 independent.

Stores and shopping malls.

About success

From a tailor's workshop to an Zheng fashion group, Zheng Anzheng was lucky that he caught up with a good time for reform, and his success was not so lucky. The tough character, the keen sense of fashion and the spirit of success were also a matter of time.

"It is not money that makes more money than success. I am farming at home. My land must be the best."

Zheng Anzheng said.

The rich experience has made the man's face calm, and now he has positioned himself as the third venture.

"My life has gone through 2 or 15 years. The first is from 1986 to 2000, and the second is from 2000 to 2015. It is the year of brand building. The first 15 years are primitive accumulation, and the next 15 years will make the enterprise 100 billion market capitalization. After listing, it can contribute to the fashion industry."

About brand building

"It takes time to make a brand. Now the company has created five brands. Before listing, we should first do well the existing brands, and now we must integrate the resources."

In the face of the recent integration of men's clothing shop and clothing industry, Zheng Anzheng's strategy is more cautious and slow.

"Now the environment is not good, we will do internal work, internal management and enterprise reform.

For the brand operation of an Zheng, the core is the product.

According to the theory of HUAWEI Ren Zhengfei, if it is the winter of the industry, then spring will not be far away.

An Zheng men's clothing is named after Zheng Anzheng's own brand.

In addition to his name, he is more integrated with his genes and style, and has a more sense of responsibility. A brand must have its own unique flavor, so that people can see it at a glance.

About fashion taste

For Zheng Anzheng, fashion is not only a career but also a hobby. Many Chinese men's fashion consciousness is relatively weak. He hopes to guide Chinese men to enjoy fashion.

People's temperament depends not only on internal discipline, but also on the outside. No matter how many times you are, fashion can become a way of life.