Businessmen And Brands In Quanzhou Attend The "Marketing Feast".

In June, it became a truly "football season". Businessmen and brands in Quanzhou were present in the "marketing feast" to fully tap Nuggets football opportunities.

The European Cup and the Copa America were held in the same month, so that this black and white ball will move in the hearts of many fans, businessmen and sports brands.

Fans are naturally catching up with events, teams, businesses all night long.

We will not let go of the golden schedule of this marketing, we will dig gold through various marketing means, and lay a foundation for future football strategy.

Although the European Cup is one of the three major competitions that Chinese enterprises have rarely set foot in, the Chinese businessmen are keen on "curve marketing" compared with international brands for the sponsorship of the European Cup. The Quanzhou brand is also actively taking advantage of the European Cup to sell this good business.

"This June, it is destined to play the footmark of football, should you do something?" XTEP said that in order to meet the European football event, XTEP football "dare to show its edge" plans to launch new football products in June 10th, and during the European Cup, the European football star and XTEP football Joint Promotion Ambassador Sheva released the "advertising Dash" advertising film.

Of

Playing football, the film aims to popularize the development of youth soccer in China.

In June 13th, the 2015 - 2016 season XTEP China University Campus Football League finals (Super Group) opened, also set off a football whirlwind.

XTEP said that the Chinese University Football League has been successfully held for 15 years, and this year is the sixteenth anniversary.

This season, there are more than 1000 university teams competing with each other, and the majority of young students "dare to show their strength", which is sure to inject new vitality into Chinese football.

It is learnt that the XTEP China University Campus Football League was founded in 2000. It is sponsored by the China University Sports Association and the Chinese Football Association. It is co sponsored by the provinces, autonomous regions and municipalities directly under the central government, the University Sports Association and the China University Sports Association Football Association. It is the only 11 person college football league that the Chinese Ministry of Education officially recognised.

The brand name of men's clothing, which originated in Quanzhou, is publicizing the brand by sponsoring the sports channel with the highest ratings in Guangdong TV.

"This channel is the European Cup with the highest ratings. All the hosts, commentators and even the reporters' suits are sponsored by us."

Deng Youjun, director of product development, said that the recent TV programs related to the European Cup undoubtedly have a strong audience rating, and the "cut in" marketing is conducive to brand promotion.

In addition, hi climbing as a professional football equipment company, during the European Cup, through online and offline activities to increase marketing efforts.

Climbing climbing brand director, Kuang Hsiung Ming said, on the one hand, he likes climbing online to make product interaction. Through cooperation with App software, fans are invited to participate in the European Cup competitions and win the 3D print football shoes and football equipment gifts. During the activity, the climbing climbing will send 200 pairs of shoes.

On the line, hi climbing will contribute to support the national agents to organize fans to watch the ball together and provide the stadium and snack food.

The European Cup also promoted sales of soccer products and derivatives.

"Starting from March this year, football products have entered the peak season of sales ahead of schedule, mainly due to the frequent occurrence of recent amateur football league matches, enterprise football interactive competitions, campus youth football competitions, and the international competitions such as the European Cup and the Copa America, which directly promote the demand for football related products, and the sales volume of our football shoes is rising in a straight line."

He said.

In addition to the sports shoes and apparel industry, the ceramic industry, which is the main export market in Europe and America, produces foreign trade orders, and also customize European Cup souvenirs for fans.

In Dehua Shun Mei Group, the first batch of thirty thousand Ceramic Cup souvenirs with the emblem of Brazil, Argentina, France, Germany and other football teams have begun to enter the domestic market.

"With the help of the European Cup's football economic efficiency, our order production and sales are good, and the second batch of production plans are being worked out."

Dehua Shun Mei Group, the relevant responsible person said.