From Small Stall Owners To Successful Fashion Entrepreneurs

In the mid 80s of last century, there were 3 large road markets in Lucheng District, such as Ring Road East, iron well fence and wooden dipper lane.

The road market affected both pportation and management. In May 1985, the Lucheng industrial and commercial bureau and the song Tai Village in the suburbs of the city were opposite the Miao fruit temple and jointly established the Miao fruit temple.

Wholesale shopping mall was opened in September 28th and officially opened in October 1st.

There are more than 200 booths in the shopping mall, five or six square meters for each booth, and 4000 yuan for the annual rent, mainly for individual businesses. Most of the stall owners purchase goods from Guangzhou or run factories themselves.

In just four or five months, the shopping mall was booming.

When the fire gets hottest, the five or six square meter store has a rent of 110 thousand yuan per year.

Yu recalled that before the opening of business at 6 a.m., the mall was crowded with customers from all over the country.

As soon as the gate opened, the merchants carrying large bags of small bags crowded in.

"People bought at that time.

Brand name only.

The popular style was quickly stolen, and the late customers could only look at the samples.

I remember there was a booth sweater very popular, the price of 30 yuan, sold 80 yuan, the boss made a lot of money, and a stall, almost every day can sell thousands of sweaters, each earned five or six yuan, a day to earn five thousand or six thousand yuan, at that time it was a must.

Yu director smiled, at that time he also rented stalls selling shirts, earned 1 yuan per piece, earned 40 thousand yuan a year!

At that time, the daily average passenger volume of Miao fruit Temple clothing wholesale shopping center was more than 10000, with an annual turnover exceeding 100 million yuan, and sales of goods were radiated nationwide.

"Although the business is good,

If it is not fashionable enough, the price will be lower and no one will want it.

In addition, the rent of shops is high every year, and many people lose money.

Yu director said that at that time merchants were fighting for vision and innovation, and the reason why Wenshang became famous all over the world may be inherited the unique vision and innovation ability of the generation of entrepreneurs.

At 3 o'clock in the morning, prepare noodles, steamed bun and other breakfast. The guests can be rested after two or three p.m. Zhang Xuqiang (the owner of the breakfast shop, 68 years old)

Nowadays, Zhang Xuqiang, who lived in the vicinity of the Miao fruit Temple shopping mall, opened a breakfast shop.

In memory of that year, he looked a little excited: "at five or six o'clock in the morning, a large crowd of people gathered at the entrance of the mall.

That year, when my wife was just born, she was so noisy that she couldn't sleep. She opened the window to see them coming and going, which was a landscape at that time.

The prosperity of the shopping center drives the surrounding residents to start their own businesses.

In order to get there before the mall opens in the morning, most of the foreign businessmen choose to stay in the hotel near the Miao fruit temple, so that the hotel business is hot.

Zhang Xuqiang discovered this business opportunity, so he set up a private hotel at the breakfast shop and opened 5 private rooms. Each room had a daily price of 50 yuan, almost full every day.

With the expansion of business, a group of stall owners gradually went out of the Miao fruit Temple clothing wholesale market, and made their own clothing companies.

-- Ye Yongguo (businessman)

In 1986, citizen Ye Yongguo opened a more expensive shop in the Miao fruit Temple shopping mall, and needed to buy clothes everywhere.

In order to watch the goods and save money for hotels, he often stops at stations and docks.

Ye Yongguo

It was especially popular.

Later, he expanded his business to Hangzhou's Ding An Road clothing market, Sijiqing clothing market, Beijing Jing Wen clothing market, Harbin China World Trade Center, Chongqing Chaotianmen, Guangzhou Baima and other markets, from the original single mode to the national sales network system established by herself.

and

Zhou Chengjian, the founder of costumes, and chakesha, Wenzhou

Wang Mingka, chairman of the company, started from the clothing store of Miao Guo temple.

When Wang Mingka was doing business here, his wife, Zheng Jianqiu, knew how to design and introduced fashionable women's clothing every once in a while, which was very popular with customers.

But often a fashionable fashion comes out only one or two days, and the market will appear more similar and cheaper.

Making the old customers at a loss.

In order to avoid being copied, in 1987, Wang Ming Ka designed a brand named "Ka Sha Sha", which was composed of three names of Zheng Jianqiu and his wife and his daughter. This is also one of the earliest clothing merchants in Wenzhou who founded their own brand.

Nowadays, whenever we see the wholesale clothing market in the field, we will remember our "wonderful fruit Temple".

- citizen Zhang Limei (who sold men's clothing at the shop of Miao fruit Temple)

In the early days of the Miao fruit Temple shopping mall, it was awarded the title of "national civilized market" for 3 consecutive years. In 1994, it was named the "standardized market of Zhejiang province" by the Provincial Bureau of industry and commerce, which once drew the attention of the leaders of the country.

In the Miao fruit Temple

Under the radiation, there are children's clothing and Lucheng.

The market and other more than 10 clothing shopping malls and 1200 meters long street clothing shops, the total stalls more than 2770, the total turnover of nearly 1 billion yuan.

At the same time, the "star market" has springing up everywhere in the urban areas, such as fumen, Oriental lamps and power companies. The rapid development of various professional markets has promoted the manufacture of Wenzhou to the whole country.

According to statistics, the Wenzhou professional market started in 1970s, developed in 80s and prospered in 90s.

Beginning in 1997, the Miao fruit Temple clothing wholesale market began to go downhill and fade out of people's vision. It has become the memory of the "wonderful fruit Temple" of a generation of Wenzhou people.