Wanda Wang Jianlin Defeated Disney By Trump Weapons.

Wang Jianlin has repeatedly talked about this topic on several occasions since he first proposed "surpass" Disney in July last year.

According to Wang Jianlin's request in 2015 Wanda's work report, by 2020, the number of visitors to Wanda tourism will reach 200 million passengers, with an annual income of more than 100 billion yuan, surpassing Disney to become the world's largest tourism enterprise.

The logic of the richest man is that for Disney, who currently has only one in the mainland of China, Wanda occupies an absolute advantage in quantity.

Disney's Shanghai office said on Tuesday that Wang Jianlin's remarks were "not worth responding to".

In May 28th, the Wanda culture brigade's newest representative work, the Wanda cultural tourism city in Nanchang, will be officially opened.

A few days ago, Wang Jianlin shouted in the column of CCTV "dialogue": to make Disney unable to profit in ten to twenty years in China.

Wang Jianlin has repeatedly talked about this topic on several occasions since he first proposed "surpass" Disney in July last year.

According to Wang Jianlin's request in 2015 Wanda's work report, by 2020, the number of visitors to Wanda tourism will reach 200 million passengers, with an annual income of more than 100 billion yuan, surpassing Disney to become the world's largest tourism enterprise.

In this interview column, Wang Jianlin has shown confidence in this goal. On the one hand, it is derived from Wanda's very strong expansion ability. On the other hand, China's richest man is also very confident in his works. He is warming up for Nanchang Wanda City, which opened several days later.

This is the fourth Wanda city product that Wanda has landed in China.

It is understood that this construction lasted more than three years, the total investment of 40 billion yuan, covering nearly 160 hectares of large-scale comprehensive projects, the first collection of theme parks, movie paradise, oceanarium, Wan Damao, bar street and hotel group six formats, known as the global tourists can provide one-stop tourism consumption services.

This project also has symbolic significance to Wanda tourism industry.

Last year, Wanda Xishuangbanna international holiday resort was officially opened, and the first large-scale theme park was incorporated into the standard of Wanda city.

But in Wang Jianlin's eyes,

The core is actually indoor tourism.

For Wanda, the Xishuangbanna project is also a stage product.

"The climate characteristics of China determine that there are few areas in China that can be outdoors all year round. Except for Xishuangbanna and Sanya, most areas are restricted by the winter and rainy season."

In his previous speech, Wang Jianlin said, "therefore, we take indoor tourism as the core of Wanda culture tourism city. All Wanda cities have a super large building, which may be larger than the T3 airport in Beijing. The general length will be more than 500 meters, and the width is more than 300 meters, with all kinds of projects in it."

Paying too much attention to outdoor amusement is also one of the reasons why Wang Jianlin did not look at Disney.

The Wanda city of Nanchang will be the first time that Wanda combined the indoor amusement and outdoor theme parks. It is a complete presentation of Wang Jianlin's ideas on the product setting of tourist destinations.

Although the effect is not yet known, but as one of the "wolves" in Wang Jian Linkou, the establishment of the Nanchang project will be the reference standard for other Wanda cities in the future.

As a secret weapon to challenge Disney, Wanda city has already had ten projects in the country, including Changbai Mountain resort, Wuhan Central Cultural District and Xishuangbanna resort area, which are officially open and the rest are being built.

The operational performance of these projects has not yet been disclosed.

At the 2015 annual meeting of Wanda, Nanchang Wanda City, which is about to open, and Hefei Wanda City, which is scheduled to open in September this year, is also regarded by Wang Jianlin as the most important event of Wanda travel industry in 2016.

The strength of quantity does bring greater growth to Wanda, but Disney has the same advantage in IP.

But in the eyes of the richest man, this advantage is also a burden. He thinks Disney "will only expand the original IP products, and rarely study new business models and new things."

Compared to the Disney paradise, which tends to be American culture, Wanda pays more attention to Chinese local culture. Every project is equipped with recreational facilities related to local cultural characteristics.

In order to highlight the local characteristics, a "teapot shaped" indoor shopping center was specially designed in Wanda City, Nanchang. At the same time, the six thematic areas corresponded to six regional characteristics of the Gan Po culture.

Based on this idea,

Wanda city is also regarded as "China's first major cultural product exported to developed countries".

In the 2015 work report, Wang Jianlin said that in addition to Disney of the United States, there are no other major cultural products exported from other countries to the world.

The brand of Wanda city must surpass Disney and travel all over the world.

And Wanda will never apply the method of playing in China to any country. It must be a country that reflects the cultural characteristics of which country.

It is reported that Wanda Group is planning to open "two or three" Wanda Tourism City Holiday Resort outside China before the end of this year, with investment ranging from 20 billion yuan to 30 billion yuan.

Wanda is also seeking to build Wanda tourism city near London, but no timetable has been given yet.

Besides,

It has already worked with French Immochan to develop a 3 billion euro leisure project in the suburbs of Paris.

But going beyond Disney is a process, not a node.

After the pformation button was pressed for Wanda, the expansion of new business such as Wen, sports and finance became the new goal of the richest.

According to Wang Jianlin's thinking, Wanda should comprehensively promote light assets and restrict the number of self built commercial real estate on the one hand. On the other hand, it must strive for a faster and faster growth rate in culture, finance and other businesses, so as to replace the former in the future and become a new growth engine for enterprises.

At present, the tourism industry of Wanda has already had a sizeable scale. Wanda tourism already has many large tourist destinations, offline travel agencies and online network platforms in China.

But for the entire tourism industry chain, the destination product is still the most critical part. The upcoming Nanchang project will become a benchmark for Wanda's Disney competition in the theme amusement field in the future. Can it surpass Disney in terms of configuration and experience? The answer will be announced tomorrow.