Hangzhou Ningbo Collection Store Has Become The New Favorite Of Big Shopping Malls.

Different consumer scenarios mix and match, making consumers more relaxed and increasing the desire to choose.

Yu Jia believes that the most obvious advantage of this crossover mode is attracting customers and greatly increasing the time of customers staying in the store.

3 at present, the gathering store is not uncommon in the first tier cities such as North, Guangzhou and Shenzhen.

Since 2014, there have been more than 10.

Began to introduce coffee shops, light catering, now more and more cross-border industries, there are also clothing cross boundary oysters, crawfish shop.

The city's photo living home museum is also a cross border collection store, composed of "photosynthetic life", "Ai Li Li home" and "coffee at the moment", which combines shopping and leisure.

Zhang Xuyan, manager of the photosynthetic life district, introduces the main kitchen tools, knitting and bathroom, storage, decoration, lamps and lanterns, tea sets, chairs and so on.

However, it is not stingy to invest in a small area of "coffee at the moment".

Walking to the two floor of the photo living hall, the front floor is full of floor windows. The shelves, shelves, desks, chairs, sofas, floor lamps, and wall paintings and crafts are all very particular about this. It is not a unified style, but rather a mix up.

Reporters noted that large to solid wood tables, sofas, small glass bottles placed on the table, simulation flowers hung tag, marked the price.

"All the furnishings, tableware, downstairs lights in the cafe can be bought."

Zhang Xuyan said that the post-1980s and post-90s consumption is individualized, so the company not only focuses on building the product itself, but also works hard to create a warm and comfortable consumption environment.

Shopping at home and buying furniture is more time-consuming than ordinary shopping. There is a comfortable cafe that allows customers to sit around and sit back and chat, so that they can make consumption in a more relaxed environment.

Zhang Xuyan said, "coffee at the moment" has become a sign of "living in harmony", and many people are attracted by the cafe itself.

There were consumers who took a fancy to the group of acrylic chairs and chairs on their own when they were drinking coffee. They bought a set of home chairs and bought a set of wooden chairs with kraft paper hand-made knitted chairs. They were also very popular. The vases and ornaments on various tables were very affordable, which could impress consumers. They used to consume only in cafes, and then bought a lot of household items.

From last year, it began to get more and more. In the South Street, Drum Tower, Qian Hu world, 1844 and other popular commercial blocks, all kinds of collection shops sprung up like mushrooms.

The most concentrated place is the two phase of Nan Tang Lao street, which opened last year. In the street a few steps will be able to meet a cross boundary collection shop, such as the chauvoir enjoyment of catering and fashion, the dskyhome of home furnishing catering, the magic cube loft of liquor blending and music, and so on, all of which are local brands in Ningbo.

Ningbo cool shopping mall appeared in the second half of last year, a designer's original brand collection shop yc630, the person in charge of shopping mall said that the brand introduced shopping malls only a few months ago, has become the best selling brand in the floor.

In the future, they also plan to find some new brand stores or shop brands.

A chain clothing store operator in the city revealed that in the second half of this year, it has also considered integrating existing stores to cross border development, and is currently investigating in Shenzhen and other places.

According to statistics in the industry, because the brand is more diversified, consumers stay in the store for more than 3 times the traditional single store.

In addition, the collection mode can reduce the rental pressure and labor cost per square meter in the store.

Jinhua Yongsheng shopping center operation Department official told reporters that the collection store mode is more consistent with the shopping center set up shopping, leisure, dining in one mode, in the future investment, if there is a suitable opportunity, will still choose this kind of cross-border collection mode shop.