Designer Xie Feng Talks About The Spiritual Paintings Of Life Journey

JEFEN brand advocates that design comes from life and explores the true meaning of fashion, life and beauty.

In October 1, 2006, JEFEN boarded the stage of the fashion week in Paris and held a clothing conference in Le Louvre Museum, Paris.

The Shanghai fashion week is the JEFEN BY FRANKIE of Jifen's high definition brand.

Designer Xie Feng (Frankie) studied in Japan in 1988 because of his passion for design. He graduated from the Japan Institute of culture and clothing in 1990 and received a master's degree in clothing.

In the same year, he won the gold medal of the second youth designer competition. Then he worked as a designer in a large Japanese clothing company, and then moved to France and Italy.

Enthusiasm for the design, solid basic skills, and accumulation in the learning, work and communication abroad, he landed idealism and returned to China. In 2000, he founded the designer brand JEFEN (Ji Fen), and founded the JEFEN BY FRANKIE in 2012.

Q: Shanghai Fashion Week

A: Chairman, design director, Beijing Jifen fashion Tsukito design Inc

Q: what is a brand Slogan, or a word that represents brand spirit?

A:: Jifen believes that women can change their lives with their own hands and change the world.

Q: can you tell us about the inspiration and ideas released this season?

A: in the romance of Vitoria, we can get rid of the constraint by forming some broad coats, elegant romantic lotus leaves, Tassels and ostrich hair.

The extraction of rose Paeonia lactiflora in classical Vitoria, the weaving of geometric sense, hollowing embroidery, and the totem on fur are also restored to Vitoria in detail.

Jifen has always been very particular about fabric selection and profile design. We hope that through comfortable fabric and profile, the wearer will feel romantic, luxurious and comfortable back to Vitoria.

Q: Thank you for being the first teacher to get on.

One of the designers of the stage is rich in experience. I wonder if Mr. Xie believes that Chinese fashion has changed in the past 10 years.

A: Chinese fashion has undergone tremendous changes in the past decade. When I first started making brand, clothes sold badly. My guide told me that consumers think the neckline is too low, the clothes will be displayed, the trousers are too tight, the trousers need to be added, and so on and so forth. But with the development of these more than 10 years,

The aesthetic and dressing habits have been changed and improved. Fashion brands and brands have been in flux. At the same time, our media and the particularly popular opinion leaders in recent years have brought more fresh and timely fashion information, and more importantly, our industrial chain has matured.

Q: what is the mode of advanced customized online services you provide?

A: at present, the real high definition service in China is still in the initial stage and the smaller stage. However, there is a huge mismatch between the trend of personalized demand and the current situation of high definition service supply in China.

Jifen develops high resolution, but there are natural obstacles to its development, such as space, time, cost and other factors.

Therefore, Jifen develops the online high definition service mode, using Shuangfeng platform to sign designers, to better reflect the designer's value and provide consumers with more customized choices.

By grafting the production capacity of the brand enterprises, making the decision to break through the constraints of space, time and cost, Jifen has 80 stores offering service and credit endorsement, and the cooperative factory provides quality assurance.

The arrival of mobile Internet era and accelerating the outbreak of high definition business are the best times for designers to display their talents.

Q: why is this opportunity to expand South market in China? What is the difference between the development of the fashion industry in the north and the south?

A: as a designer brand, Ji Fen started and foothold in the north, and achieved good results in the northern market. In 14 years, APEC received three awards.

In recent years, the development of Southern brands is very fast, both terminal performance and product operation are more marketable.

The north takes Beijing as the center and has natural advantages in grasping, understanding and developing fashion. It is also an important regional center in the development of Chinese fashion. But with the continuous prosperity of southern economic vitality, for example, Shanghai financial center and the formation of regional advantages of Shenzhen private enterprise innovation center, it has better embodiment of the inclusiveness, richness and diversity of fashion.

The essence of fashion is diversification. The future of the South will be more obvious for fashion diversity. We also optimistic about the positive impact of South market on clothing.