New Target Of Brand Marketing In Quanzhou, World Expo

2010/6/13 14:16:00 69

Recently, Shanghai World Expo 80 thousand Park volunteers

clothing

Officially announced, XTEP and Shanghai World Expo Coordination Bureau signed a cooperation agreement, will provide these volunteers with a total value of 36 million yuan of special clothing, and become "Shanghai World Expo designated sportswear".

It is understood that in addition to XTEP, many shoe companies in Quanzhou also put their eyes on this upcoming world event.

from

Ministry of Commerce

The ninety-eighth China shoes industry leather goods fair and the exhibition of famous brand entry shops, sponsored by the Chinese general merchandise business association, were held in Shanghai as part of the activities in World Expo.

Ding Shuibo, President of XTEP, said that World Expo is the highest level exposition in the world. Its holding time, the scale of exhibition and the number of exhibitors will become the focus of people in the world in 2010. These 80 thousand selfless volunteers will be scattered in every corner of World Expo. They will also become a window for China to show to the world.

As a top-ranking sports brand in China, we need to have a broader international vision and take more international initiatives.

Seven wolves

Sports goods

Guo Cang, executive deputy general manager of the limited company, said that the spirit of sportsmanship of the seven wolves coincides with the theme of "Better City, better life" in World Expo.