Nike Innovate Hyperadapt 1 Lead Again

"Innovation is not just for Nike." Dream In the future, it also means accelerating the pace toward the future, "said Tinkei Hatfield, vice president of Nike creative concept (Tinker Hatfield). "We can anticipate the needs of athletes because we know them better than anyone else. Sometimes we even turn it into reality before others begin to dream. "

Now we launch Nike HyperAdapt 1, the first pair of professional sneakers using Nike's latest technological breakthroughs - suitable shoelaces. This pair of shoes integrates the deep research results of digitization, electronic engineering and mechanical engineering in order to realize automation. It subverts the traditional concept of fit, bringing the most appropriate solution to the shoelace and tightness of personal preferences.

Function simplification dispel the common worry of athletes - interference. "When you put on your shoes, your heel will step on a sensor, and the shoelace system will automatically tighten up," explains Tiffany Beers, a senior innovating member of Nike company, Tiffany Beers. There are two buttons on the side of the shoe to adjust the tightness, so you can adjust the fit to the best.

For Hatfield, this innovation has solved another long-standing problem of sports equipment: the ability to make quick adjustments. Too tight is too much pressure, too loose, too loose, and shoes may slip. Now you can manually adjust precise and persistent personalized locks during exercise. "The feet will suffer considerable pressure in the competition, so this progress is enormous," Hatfield said.

Hatfield has always dreamed of Adaptable shoelace Turning into reality, Beals soon began to consider his technology after meeting with him. Hal Field asked her if she could create a pair of shoes that were as fresh as the first baby to see the world, instead of replicating an existing idea. Mark Parker, President and chief executive officer of Nike company (Mark Parker) soon noticed this plan and gave guidance in design.

During the design process, Beals brainstorming with a group of engineers to confirm her idea. Their initial idea was a pair of ski boots equipped with external power generators. Though far from ideal, it was the first step on the road to Beals and hale field: to assemble these technology elements on a pair of shoes so that they can move with the body and absorb the impact of athletes.

In 2013, Hatfield and Beals launched a series of new systems, prototypes, and several tests, which brought the foot engine to provide power for shoelaces. In April 2015, Beals took part in the design of Nike Mag, equipped with automatic shoelace, to celebrate the release of this landmark science fiction shoe in October 21st. Its products quietly released Nike's new adaptive technology. Before long, they finally completed the Nike HyperAdapt 1, which is more scientific and more suitable for sports as originally conceived, and confirmed the power of the device.

Beals said, "this is a platform for everyone to envision a world of equipment changing with athletes."

Hatfield added that the potential of a suitable shoelace for athletes is enormous, and it will bring a sense of fit that is tailored at any time. "A pair of shoes that can induce physical needs in real time is really great. This will greatly eliminate the impact of equipment on athletes, including psychological consumption, and truly improve athletic performance.

He concluded, "in the future, if a pair of shoes can perceive how you need to adjust the tightness, isn't that great? When it feels that you need extra attachment to the package, it can react quickly to tighten the shoes. This is our way forward. In the future, these products will appear.

To put it simply, Nike HyperAdapt 1 is our access to adaptability. motion The first step on the road of performance. Although it now requires manual adjustment by athletes, it has turned the concept that existed only in fantasy into reality, forming an automatic and almost symbiotic relationship between shoes and feet.

Nike HyperAdapt 1 will only be available for Nike+ members, and will launch three color matching in the winter of 2016.