Kaiser Gradually Withdraws From Garment Industry To Develop Online Games Industry

Originally started with "Kaiser" brand clothing.

Shares (002425) will soon be estranged from "old banks".

March 14th evening, Kaiser shares announcement, the company intends to

Take the way of brand authorized operation, gradually withdraw from the operation of the garment industry, and will focus on the online game industry.

The announcement shows that after twenty years of development, Kaiser clothing brand has formed a high-end brand.

,

A complete product line including accessories, leather goods.

In recent years, the growth of the world economy has been sluggish and the power of internal and external demand growth is insufficient. The growth rate of the textile and garment industry has obviously declined. Meanwhile, the rising cost of domestic labor and raw materials has made the advantages of China's textile and clothing industry weakened.

Kaiser's main position is high-end clothing, and the business situation is more severe.

From the operating results, the company's net profit in 2013 dropped 31.92% compared to the same period last year, and net profit in 2014 dropped by 74.16% compared to the same period last year.

Since 2014, the company has identified a business area that will be vigorously developed by the online game industry. In March 2015, it acquired a strong interaction with strong game R & D and operation capacity of 750 million yuan in March 2015. In April 2015, it bought Hangzhou fantasy with rich IP resources.

In the second half of 2015, the company launched a new merger and acquisition project, announcing the acquisition of Tian Jia Jia for 1 billion 215 million yuan. The company has a large-scale R & D team, capable of developing many kinds of boutique games at the same time, and has sufficient new game reserves, and has strong IP resources pformation capability, and obtained the approval of the SFC in February 2016.

Kaiser shares said that the company will continue to layout in the future, the acquisition of epitaxy will be an important means and continuous action of the company's pformation and development, and will continue to expand in the field of Internet pan entertainment.

From the strategic layout of the company, the Internet culture industry will be the main direction of the company's future development; from the current operating performance, the Internet cultural industry has also become the focus of the company's operation. In 2016, the main income of the company's Internet cultural industry will exceed that of the garment industry, and the clothing business of the company will gradually withdraw.

Turn into culture and entertainment industry.

Kaiser believes that taking into account the rapid development of the domestic online game industry, in order to seize the opportunity, after the pformation of the company, executives will focus on the online game industry. Therefore, it is proposed to adopt a brand authorized operation mode for clothing business. On the one hand, it will charge the brand fee through the authorized camp; on the other hand, it will digest the original stock of Kaiser stock through the resources authorized by the operator; meanwhile, it can dispose some idle assets and revitalize the funds.

Reporters noted that through the acquisition of cool cow interaction, magic technology and sky friends, the company has initially completed the layout of "IP operation +IP commercialization" in the pan entertainment industry chain. Among them, magic technology has high quality IP resources, cool cow interaction and Tian Jia Jia are good at developing different IP hand Tours, and have strong complementarity with each other.

On the other hand, the company founded in 2014 by the state capital Kaiser venture capital enterprise (limited partnership) also focuses on the layout of IP pan entertainment industry. Currently, the first phase of the industrial fund has invested 49 tours in Guangzhou, Beijing Yuan Yuan San Tang (with "IP", more than 10 star projects such as zhongkaixin, Chengdu duo Meng, etc.)