Li Dangqi, Chairman Of China Fashion Designers Association: "Design +" To Promote Supply Side Reform

A kind of

A kind of

The Mercedes Benz China International Fashion Week (2016/2017 autumn winter series) with "design +" theme will be held in Beijing in from March 25 to 31, 2016.

"China Fashion Week" is a platform for designing new releases.

It has always stressed the importance of design innovation, emphasis on original design, all kinds of design competitions, and annual Top Ten designer selection activities.

Li DQI, chairman of the China Fashion Designers Association, said that design innovation is a short board and soft rib for the development of China's garment industry. It is also an important reason for the serious homogenization of products, overcapacity, inefficient supply to the market and oversupply of invalid supply, which is also the reason for the weak domestic market in recent years.

"Now that the industry has realized the important role of design innovation, design innovation is an important starting point and focal point for the adjustment of the supply side structure of the garment industry."

Turning to the role of "design +" in promoting the fashion industry, Li Dangqi believes that at present, the Central Committee puts forward the strategic decision of "supply side structure reform". The launching of "design +" in China Fashion Week has its special significance. It emphasizes the design innovation as the core, and widely links the entire industry chain and market demand, further promoting industrial restructuring and fashion culture innovation.

They are also emphasizing the wide relationship between design and capital, culture, art, technology, life and environment, which are not only the source of design innovation, but also the service targets and application fields of design innovation.

It is reported that during the fashion week this year, more than 70 professional activities will be held. Among them, 55 brands and agencies from home and abroad, 37 Chinese and foreign designers and nearly 70 new designers will hold 46 special events and 1 professional competitions at 751D, PARK, Beijing Hotel and other 60 other Chinese and foreign designers participating in 2016 (spring) DHUB design exchange and 10+3SHOWROOM two exhibitions.

As the top stage of Chinese fashion, China International Fashion Week has gone through nineteen glorious years.

Over the past nineteen years, China Fashion Week has grown from scratch to an internationally competitive creative collection platform. It has become a good bridge for design to communicate with the world. China Fashion Week has always encouraged and supported local original design power.

In this regard, Li DQI pointed out that strengthening the team of fashion designers, promoting the growth of design talents and improving the design level have always been the purpose and task of the China Fashion Designers Association.

This is the purpose of creating the fashion information publishing platform of China International Fashion week.

"Unlike other fashion week around the world, we choose the best designers of the year, the best men's wear, the best women's wear designer and the Golden Summit Award. This not only improves the social popularity of the designer, but also promotes the improvement of the design level.

Li Dangqi said that in recent years, in order to support the growth of young designers, the association also launched the "103" cutting-edge designer works exhibition and the DHUB design reunion Exhibition on fashion week, promoting the marketization of design and the healthy growth of young designers.

In addition, using the fashion week to organize various design competitions, mining and training new designers is also the work of the association.

In the fashion week of foreign countries, most of them appeared in the fashion of "show", "watch" and "buy". Last year, Mercedes Benz China International Fashion Week, the show also appeared in the fashion of "walking while selling".

Li said that in the information age, science and technology are highly developed and everything is changing rapidly.

"In recent years, the intervention of new media has also made fashion week's traditional publishing platform constantly update its concept and innovate its publishing mode. This is the necessity of historical development.

With an open mind, we will actively cooperate with all sectors of society, especially in the field of information technology, in order to promote industrial restructuring, channel innovation and expand influence, and make unremitting efforts for the development of fashion industry and fashion culture in China.

A kind of

A kind of