Beijing: Winter Clothing Prices Rose &Nbsp, &Nbsp; Online Shopping Became Fashionable.

In November 22nd, the temperature dropped a lot.

"The price of a small cotton coat, which is about the same style and fabric as last year, has risen by 100 yuan."

Wu Hui is a loyal customer of Ou Shi Li women's clothing, and every season will buy the brand's new clothes.

But this time, she still cling to her purse, "buy it when it's discounted or do activities, anyway, it's not worn."

It's not only cotton clothes, down coats, thermal underwear, etc.

In street stores and wholesale markets, the price of winter clothing is also rising.

In Beijing, the price of cotton clothing is two or three higher than that of the same period last year.

In Beijing's tail market, such as sky blue sky, the price of cotton clothes has increased by about 15% over last year.

"I never go shopping, it's too expensive. I didn't expect this winter store in roadside shops to be expensive, which is more than 50 yuan more than last year."

In a small clothing store in Xinjiekou, Zhang Yue, who was still studying at University, saw a bright blue new down jacket.

She only finished 500 yuan after she died.

"It was expensive last year, but this year is more expensive than last year, but my cotton sleeve is broken, and I can not bear it any longer.

Although it's only 50 yuan, I can only earn 400 yuan a month. "

Complaints about price increases are most strongly related to terminal sellers.

Lu Xiaofang, a small boss who sold men's clothing for many years in a shopping mall in Taiyuan, found that the price of goods in September this year has risen a lot over last year.

"I put in a jacket jacket last year, which is 10 yuan to 15 yuan higher than the year before, but when I took it this year, a coat rose by at least 20 yuan to 30 yuan compared with last year."

Lu Xiaofang said that when ordering in Zhengzhou and Shijiazhuang in October, the price rose more frequently and faster.

"The price seems to rise a few days later.

It was good to enter the price of 210 yuan, but after 5 days of delivery, the price was 230 yuan.

Why clothing prices rose across the board

The prices of raw materials and labor are rising, and all kinds of factors are intertwined.

What is the reason for the increase in winter clothing prices this year?

The rising cost of raw materials such as cotton and duck's feather is the primary reason.

According to the head of the China Textile Industry Association, the price of white big down has surged from last year, from 80 thousand yuan per ton in 2008 to 240 thousand yuan per ton this year.

A down jacket is about 100 grams of eiderdown, equivalent to an increase of about 16 yuan.

Since the beginning of the year, the price of cotton has doubled, and the price of raw materials such as chemical fiber has increased.

Therefore, the cost of making winter clothing is indeed about 20% higher than that of last year.

The rise in labour prices is an important reason.

"The price of labour has increased significantly over the past two years."

Ye Zhiwei, deputy director of quality system management department of Da Jin garment factory (Huizhou) Co., Ltd. introduced that in 2009, the remuneration and benefits of enterprise workers increased by more than 11%, and wages were still being raised in the first half of this year.

"This is also a challenge for enterprises."

China Textile Industry Association statistics show that in the first half of this year, the scale of textile enterprises increased above 14%, and the salary increase in the Pearl River Delta and Yangtze River Delta reached 20%.

In order to ensure a certain profit margin, enterprises improve the ex factory price of products has become one of the main means.

When ordering winter clothing in July this year, Bosideng, the largest domestic down garment manufacturer, announced that the price of the down jacket was up by an average of around 15%.

The supply system of manufacturers has also led to the rising cost of agents.

It is reported that most of the down garment manufacturers and agents do not adopt the cooperation mode of "first supply and then fight", which increases the operating cost of agents.

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The increased cost of producers and agents will eventually be stacked on terminal sales, and because of the relatively small number of terminal channels in domestic sales, sales agents also have to look at the face of the shopping malls, which has also contributed to the price.

"The same price for cotton padded clothes has been raised. My price must be raised.

Plus, in the past two years, the electricity and water rents in the shopping mall are rising, the wages of salesmen are rising, and discount activities are going to take part. Our pricing has naturally increased.

Lu Xiaofang said that due to the pressure of sales and other guarantees in the mall, he had a bit of a price rise and did not dare to go up much.

"Our terminal has no say right, consumers do not accept price, our sales volume is not good-looking, will be" please "out of the mall.

Without price increases, I can't afford to lose myself, so I have to dilute my profits.

But if the agent increases the price again, I will definitely increase the price. "

Some shopkeepers insist on not raising prices.

"A lot of price rises are flickering.

"In fact, the cost of purchase is not so evil!" the owner of the Beijing tail market in the sky blue sky said, now the media said "Millennium extreme cold" and "big price rise in clothing" is to help the manufacturer hype, "the world's clothing is made in China, the output is so large, now the export is affected, what is the price rise? To those who raise the price, the consumers do not take care of them, and give you a discount sooner or later."

Where to buy winter clothes is more affordable.

Online shopping, refurbishment, civilian customization tailored

"The same kind of down jacket with waterproof face, 999 yuan for the shopping mall counter, and only 175 yuan for my online subscription. Except for no brand, the rest is almost the same, but it is equivalent to eighty percent off sales promotion in the mall." Liu Yuanyuan, 27 years old, has just worked for two years, and now her monthly income is about 6000 yuan.

In order to save money, there are not many people like Liu Yuanyuan who choose to buy winter clothes online.

In order to cater to this consumption trend, the famous brands of down garments in China started to sell online in 2008.

"Our e-commerce starts in 2008, and this year's sales are expected to double that of last year."

Zhao Xuejun, manager of Bosideng electronic commerce department, said that Bosideng's brands such as Bosideng, Xue Zhong Fei and Bing Jie all achieved online sales, and 90% of them were new products.

except

In the tailor's shop, the White Swan down jacket was refurbished at the intersection of the red temple in Beijing. Master Liu Jisheng and several tailors were busy.

Some customers are pointing to the fabric of Xiangyun pattern, PU waterproof, rain proof cloth and so on.

Ms. Zhan, a customer who came to the store, said she had several old down coats in her house. It was a pity to lose it, but the fabric of cuffs and collar had been yellowed or worn, and it was ugly to wear, so it was renovated.

"The total price of the two new down coats is only 400 yuan, which is half cheaper than the price of a down coat in the shopping mall. It's very cost-effective. It's also a waste product. It's very green."

At present, in Beijing, Ji'nan, Hefei and other big cities, the down garment renovation is not uncommon.

According to master Liu, a new short down garment is refurbished, ranging from 120 yuan to 200 yuan, depending on the outer fabric. The refurbishment of long style down coats ranges from 200 yuan to 260 yuan.

If you order a new down garment, including fabric, duck feather and zipper, decoration accessories, ranging from 300 yuan to 800 yuan.

Generally, goods can be taken in the longest 10 days.

Custom-made down coats can choose fabrics, colors, styles and thickness, which can highlight the personality of consumers and attract many fashionable young people.

"I saw a 2000 yuan down jacket in the market, but the color is a bit old-fashioned.

I took a picture of my cell phone and came over to take care of it. The price is the 1/4 in the mall, and I can choose my favorite lake blue. It's too valuable.

Miss Yang, a foreign company white collar worker who works in Kerry Center, thinks that cotton and down garments are seasonal products, and the output is large. Because of the rise in costs, consumers are hard to accept. Enterprises should make more selling points from design. "Now we all have civilian customization, and consumers choose too much. Those who follow the trend of price speculation will fall into trouble sooner or later."