Factors Affecting The Advantages And Disadvantages Of The Business District
The location of the store is very important, which determines the size of the passenger flow.
But on the basis of specific locations, we should also pay attention to some of the conditions of the storefront. It also affects the business of the shops. Sometimes, good places will not be good for the reasons of the shops themselves, or because they have not taken into consideration the conditions of the storefront themselves.
Some of the conditions of the storefront itself must be considered by the shop. It mainly includes the following points:
The shape of a shop when shops are rented, shops
shape
It is determined, so we should pay special attention when choosing.
There are two kinds of storefront, one is irregular shop, the other is regular storefront.
Moreover, another point is that the peculiar shape is easy to be noticed by customers and easy to hire, which is conducive to the spread of reputation.
The rule shop can not receive this effect, only by decorating the facade to attract customers.
Second, shop door and facade are very important. The decoration of facade is the most important.
The door is the gateway.
A shop must make it convenient for customers to get in and out, so that they can have good business.
The clothing store's passenger flow is faster, generally speaking, there should be at least two.
If the shop is at a corner, opens two doors and faces two streets, this shop is the best choice.
If the storefront has only one station, it is necessary to increase it when it is decorated. It is best to open all doors without opening doors, which is good for customers to enter and leave.
However, if the clothing store is not in a prosperous place, there will not be many people to patronize at the beginning. Under such circumstances, it is not appropriate to open the door more.
Sometimes this helps sales, because right.
Clothing store
For example, customers like to go to many shops. They will have a kind of psychological, popular shops. They must have good products or cheap prices. Sometimes they are also showing the trend of popularity. So customers are willing to go to many shops, and make those stores that are already desolate are even more deserted.
Similarly, in the promotion, we must also seize this mentality, consciously part of the lion customers in the shop.
3. The trend of storefront the trend of storefront is related to ventilation, sunshine and so on.
The shops in the north and south directions are not exposed to the sun, nor are they too hot in the daytime.
In summer, it is cooler when there is no sunshine, customers will prefer to patronize, and at the same time, they can save air-conditioning costs.
In the afternoon, when the sun shines in the shop, it is not only hot, but also very irritable and messy, so that customers do not want to go shopping.
But in winter, it gives people a warm feeling that people are willing to patronize.
Therefore, shopkeepers should consider what clothes they want to sell and choose the storefront if they are.
Summer wear
North and South are the first choice.
If we wear a winter dress, then we should shop for the east-west direction.
The East-West trend is not the best choice to open a shop, because it needs to be air-conditioned. This is a great expense.
But it has a great advantage, that is, the lighting effect of the storefront is very good. The most taboo shop is the dim, so that customers do not want to enter.
Bright shops give people a feeling of comfort.
4. The space and space of the storefront include the area and height.
The feeling of space is very important. It is the first feeling for customers to enter the shop. It can not be too crowded, nor can it appear to be in space.
The larger the area, of course, the bigger the better, but the size of the area is directly linked to the rent.
Height is mainly based on the height of the ceiling. First, the height and space effect are good. The visual effect is good. It is not too crowded. Two, it is possible to display goods. When models are placed in shops, they must be proportionate to the height of the shops, otherwise they will not be in harmony.
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