Teach You How To Use Your Surroundings To Make Money.

The location of a store has a very important influence on the clothing store. A good shop site can make the clothing store have a good source and good business.

Generally speaking, the prosperous zone is definitely the first choice to open a clothing store.

However, some franchisees can not set up shop in the busy area because of limited funds.

But don't worry, you can skillfully use the "parasite" to achieve unintended effect.

Next, I want to introduce the specific method to you.

First of all, you have to know where people are going, not just there. You can spend some time calculating the volume of people in the morning, afternoon and evening in the area of interest. The number of people entering the shops is counted. The proportion of office workers, students and housewives in the people who go through them, and at least on weekdays and weekends, will be able to know the distribution of the crowd.

In this way, you can know your effective customers and potential.

About half of the total traffic.

In addition to where people go, you have to consider how long it takes people to get to your store. Do they have time to go to your shop and take a look around.

The second step is to inspect the surrounding environment. The two step is to observe the surrounding environment. First, from the perspective of businessmen, what are the signs that the location can create performance? What is the fixed population consumption rate in this area? Secondly, from the customer's perspective: will you be shopping here? What crowd are you shopping here? There are some cool corners in the golden area, and there are also popular strongholds in the secondary business circles.

The most taboo place to find is to see someone else succeed, so they want to replicate a shop next door.

In addition, can you take a step ahead on the customer's route?

Always keep an eye on your opponent's position and look for a place to compete. You must stay in the lead. Otherwise, the business may be affected by the downwind of the same store.

Customers will think that the quality of the goods adjacent to each other is quite similar, so it is very important to be in the same place with similar or related brands.

For example, when we open our shop in the women's shoe store, women's bag store, large gold shop, shopping mall or supermarket, customers who visit these places will also be attracted by our store.

Besides, if you can meet a good neighbor like a dry cleaners, that's better.

They all have the opportunity of "two visits". People send their clothes to wash, and they will be brought back again every few days. Post offices, supermarkets and banks are also, if they can be publicised in these places, that is a great bonus for our business.

Please look at the shop front with the mood of your first date.

First look far, look closer, imagine your shop in this space feel, once the shop name on the sign, will be very conspicuous?

Can people who drive the car see it? Can pedestrians notice it on the sidewalk? A good storefront is like a live advertisement, not only convenient for people to find you, but also able to show themselves to potential customers on the road.