Individual Brands Are Coming Into Puberty, And Brands No Longer Have Boundaries.

2015 07, Yin man + thousand city stores...

In November 2015, Yin man + department store...

On the last day of 2015,

Hui Mei group adds strategic partner "prime O2O experience Museum".

...

Integration of online X-ray location, the initial nail in place.

We all see more or less the whole year. Inman Unlike the last year, we have built a relatively complete ecological framework to lead the future competition pattern of commercial retail.

At present, there are benign data pulsations in O2O, online and offline and mobile terminals, just like the curves in the initial years of Yin man. Let more foreign businessmen and more brand partners participate in it as a common operator.

2016 will be the puberty of personality brand, ushering in a new atmosphere. Online brand crazy offline, offline brand crazy online, this trend will become more and more fierce, will be the new business retail online and offline integration precursor.

In the next retail era, consumers' enthusiasm for luxury goods will gradually fade, and the pursuit of high cost performance and individuality will become the mainstream of consumption and the channels will become more diversified.

Gone through New brand Growing pains, at the same time, the brand of the entire e-commerce front-line camp is also facing the same survival challenges.

Fortunately, change Under the draught, we strive to survive and refer to building the model of Yin man and Chu Yu, living in the left. In 2016, more than ten new brands will create a new world through the "empowerment mechanism" of the Hui Mei Group, hoping to eventually do one thing into one thing.

Our brands are very picky, though sales are not so fierce this year. In a certain period of time, the new brand insists on making the consumer feel the good quality of the product. I think this is the first step.

Why is there no limit to "people"? That is to say, the future mainstream consumer group is expected to transition to a distinction without sex and age, and no more online or offline. This is a prediction for me.