How To Support Designers And ODM Enterprises?

When the clothing industry in Wenzhou enters the "service era", a number of professional design service providers and independent designer brands will also benefit from the development opportunities of small and medium-sized enterprises. It is a new task that government departments, trade associations and professional institutions should use to support these people.

　　 Wenzhou Tutor of fashion design major, College of Continuing Education Lu Wei Hua Told reporters that in recent years, Wenzhou enterprises attach more importance to design talents than before. The design talents exported by local professional colleges and universities have become a resource in Wenzhou garment enterprises. Professional institutions have also made corresponding adjustments in curriculum setting, further reducing the distance between industry and institution education.

As an emerging force in the "service era" of Wenzhou's garment industry, this year's Exhibition On the other hand, Wenzhou Xinrui Garments Co., Ltd., which provides trousers design services for famous domestic brands such as Mark Ed Faye, shows their ODM products.

Miu Xiaoxin, general manager of the company, told the reporter that Xin Rui clothing could be established in Wenzhou and provide design for the national commercial brand. The main reason is the professionalism of the design service. "We design more than 100 styles for Mark Ed Faye every year, and eventually we will have 50~60. We will see that the profit is not bad from the design service."

Miu Xiaoxin said that there are many ODM design service companies in Wenzhou. Although the team is not large, from the perspective of design services, these small and flexible design companies provide a large number of design solutions for mature commercial brands.

The recognition of design services by large companies objectively promotes the rise of design power in Wenzhou.

For many years, professional exhibition is a starting point for Wenzhou to promote the development of garment industry, but the exhibition itself is also facing transformation. In the view of Zheng Chen AI, the 2015 Wenzhou fashion exhibition, which was held not long ago, could attract a large number of designers to participate. It also reflected an improvement of Wenzhou's clothing. He also revealed that at present, Wenzhou is studying ways to support the "custom Street" and turn it into another development direction of Wenzhou's clothing industry.