Her Shopping Guide Sales Are The Worst, But Sales Are The Best.

Good skills, good sales skills, only with the enthusiasm, patience and care of customers can create the best performance.

The boss asked the employee: "why is today's performance not ideal?" 98% of the employees answered with the standard answer: "no one." But is the shop really "nobody"?

XX female shoe store, the shop is small, with only 3 employees. One employee has more personal performance every month than the other 2. Is it because her sales skills are better than others?

She can't even distinguish shoes from genuine leather. Is it because she works longer hours? Like the other 2 employees, do two rest days. What is that for?

Once, when a beauty customer entered the shop, she began to greet, "beauty, do you want to buy high heels or flat heels today?" The customer replied, "high heels."

So she took out a design to recommend to the customer: "do you like this item?"

The customer shook his head and turned around to go outside the store.

And the shopping guide did not give up. He picked up a pattern and shouted to the customer, "please wait a moment, beauty. What do you think of this design?"

The customer looked at it and shook his head, without saying a word. He turned around and prepared to go outside the store.

Customers are getting closer and closer to the door of the shop, almost almost coming out of the shop door.

And the shopping guide called her once, only to sixth times, sixth pairs of shoes introduced to customers, so that customers can try on and pay the bill.

Just imagine, if this guide does not continue to call customers, this single transaction is impossible.

In the actual sales process, the first recommendation and a clear rejection, 70% of the shopping guide will be enthusiastically presided over second times; second times were rejected, only 10% of the shopping guide will continue to promote patiently.

If three consecutive tests are not allowed to be rejected, only 1% will continue to recommend.

And this guide, every time he receives customers, is always recommending customers to leave the shop entirely.

Share a sales formula with you: personal performance =60% customer reception quantity +30% sales skills +10% luck. This is the famous "631 rule".

Let us recall that those who have good personal performance, more than 80% of the shopping guide is not because the personal sales ability is much stronger than others, there are only two situations: they will rush to be single and refuse to be enthusiastic and patient.

This is the good performance of customer reception.

The unit of measuring customer reception is "person time" rather than "person".

After the so-called "person time", that is, the customer has explicitly refused to buy the guide, the shopping guide is still active, enthusiastic and patient to continue to recommend products to customers.

For example, a customer was rejected after being promoted, that is, 2 passengers, equivalent to receiving a new customer.

A customer can continue to try on or take the initiative to continue to look at the product. No matter how many times he tries, he can only count 1 people. Do not know how to manage others, do not know how to manage themselves, so the key to improving customer reception is that the guide can actively, enthusiastically and patiently continue to recommend products to every customer who refuses.