Do Americans Buy Clothes And Drive To The Suburbs? Online Shopping Is Not Faster

From the US perspective, traditional retailers like to store their shops in the suburbs, not only because the United States is a "country on wheels", but also because the population there is bigger and the rent is cheaper, but now the views of American retailers have changed dramatically.

As the city continues to expand and land prices continue to rise, costs will become the last straw to overtake retailers if customers continue to open stores.

At present, supermarkets and hypermarkets have opened small businesses, such as Target City Target and Walmart Neighborhood Markets in Taghit. Even traditional department stores have opened small stores, such as Messi's department store (Macy s Backstage), and North's discount store (Nordstrom Racks). City

The buying way of these young people in the city has also changed. They attach more importance to "instant supplement" rather than traditional "hoarding weekly use", which makes these small shops have the trend of "convenience store" pformation.

Data from the Pew Research Center show that in the US alone, only 35% had smartphones in 2011, and now the ratio is 64%! And the survey page of Gallup (Gallup) shows that more than half of American mobile users open their phones several times every hour to check the relevant information on Research.

For retailers, the first thing they found was that customers began to play cell phones when they came to the store. In the early years, customers focused only on the products themselves. As long as they were allowed to enter the store, they could buy anything.

Now, consumers can see the participation of mobile phones in every step of the purchase process.

According to the survey, the number of users who log on to Amazon using only mobile phones is even more than that of Facebook only. For physical stores, data from InReality, a retail marketing firm, show that 75% of customers use cell phones in their stores. As for what they do, there are many kinds of messages: sending a short message, checking an evaluation, comparing the selling price and so on.

Therefore, for traditional retailers, mobile devices must become an important part.

Traditionally, customers usually use cash, bank cards (debit cards, credit cards) and gift cards to buy things - but don't forget that there were no powerful phones in those days.

Now, PayPal and Apple Pay have become common.

In China, WeChat payment and Alipay payment have become commonplace -- large user groups, plus initial subsidies (discounts), which have even challenged the business of traditional bank cards.

There is no shortage of people in a company.

The problem of the retail industry is that it is too traditional, so the salary is usually not high. For those who leave excellent talents, besides the top executives, more importantly, those excellent salesmen and skilled employees become an important problem: how to create a good working environment and good income is a big problem for retailers.

Many retailers, including WAL-MART and Gap, have raised their income this year. Logic is also very simple. If their employees are happy, they will be better served. Then customers will be happy and spend more money.

However, this will not make up for the cost increase due to the increase of wages.

So you will find that among the top 1000 companies in the world, you will see all kinds of "dollar stores" at 400 meters away - 9 pieces and 9 cents. However, it will always be the core of retailers to create experience, but if you can manage it,

To make goods cheaper, why not?

The whole channel is the core word and key business of the retail industry. Of course, retailers are also facing many problems, because the whole channel is not a APP or an electric business website. What really needs is the upgrading of the whole backstage, whether it is IT system, personnel or logistics distribution.

According to DDT's report, 64% of the pactions in the store are affected by the online, and many of the purchases are started before customers enter the store.

"In an era when everyone is online, there is no word" offline ". In the report, DDT said," online business is not just "online business", it is "business" itself; e-commerce is not "electronic commerce", he is "business" itself.

They found that their traditional distribution system had a big problem.

The traditional distribution center is for the shop itself, which is characterized by the mass distribution of a single commodity. However, in this era, when the customer orders online, retailers are required to deliver the goods to the customer's home. At this point, retailers need the logistics center, which is specially designed for the distribution of online orders, whether it is pforming a traditional distribution center or building a new center, the cost is not small.

From the perspective of consumers, they especially like more distribution options, free distribution and fast distribution, which is quite demanding for retailers.

However, on the one hand, customers are also more and more fond of the idea of "online shopping under single store": only 4% of customers were interested in this way in 2013, and in 2015, the data surged to 64%.

Nelson's data show that since 1920, the growth of urban population in the United States has surpassed the rural population for the first time, and young people are increasingly enjoying living in cities and working in cities.