Samsonite'S Growth Slowed In The Three Quarter, Was The Sino US Market "Cursed"?
In the three quarter, sales of Samsonite, the world's largest tourist suitcase maker, slowed sharply due to weak growth in the US and China markets.
Samsonite yesterday released its three quarter earnings in 2015. As of the three quarter of September 30, 2015, the company's fixed sales rate increased by 9.3% to $624 million, compared with the 16.6% growth rate in the first half of this year.
In Asia, sales grew at a fixed exchange rate from 17.2% in the first half to 10.1%, with sales of $245 million, or 39.3% of total sales.
Despite the strong performance of Japan and Australia and the growth rate of 40.4% and 47.5%, the Chinese market, which accounts for 10% of the group's sales, is weak due to the impact of macroeconomic pformation and the continued weakening of consumer demand.
As Samsonite's largest market in Asia, the growth rate in mainland China dropped from 29.8% in the first half to 2.9%.
North America
Sales growth also dropped sharply, from 17.3% in the first half to 2.2%.
Samsonite said that the Canadian region maintained a rapid growth rate of 17.5% in the North American market. However, the appreciation of the US dollar reduced the number of foreign tourists in the main tourist areas, and the US market showed a decline, dragging down the growth rate in North America.
The earnings report did not disclose the company's profits and shop conditions.
According to Samsonite's earnings report, the three quarter sales in Europe increased by 18.7% to US $155 million at a fixed exchange rate, accounting for 24.2% of total sales, becoming the fastest growing region.
Samsonite
It also accelerated the expansion of emerging markets such as Turkey, Russia and South Africa, and the growth rate of three places was over 20%.
Meanwhile, Asia and North America are slowing down.
The analysis indicates that the main passenger areas in the United States and China are
Sales demand
The decline in Samsonite led to weaker sales in these regions.
Samsonite has made 5 new acquisitions in the past 18 months, and the speed of mergers and acquisitions is too fast, making the business model of the company complex and difficult to manage.
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