Improving Store Performance Will Analyze Consumer Psychology.

Consumers have a showy mentality, showing off beauty and showing off wealth.

In the face of showing off consumption psychology, the guide should not only praise the appropriateness of their own clothes, but also pay attention to the introduction of quality and high quality. The consumers who show off their clothes buy not only the external effects, but also the clothes or the financial resources.

For them, the price of clothes has become a secondary factor.

This is for those.

For example, LV and GUCCI can be popular all over the world and get so many loyal customers.

Those who love beauty are more interested in the aesthetic sense of the product itself.

For them, the color is not harmonious, whether the shape can foil their temperament, whether the version is fit, whether there is a trend in design, is the reason for their consideration.

Most female consumers still love the beauty of the majority of the psychological, or love the beauty of the more customers.

In the face of love and beauty customers, when recommending, start with "beauty" and "fit", the effect will be more obvious.

Many consumers have the mentality of Chongyang. They believe that an international brand can highlight their identities, highlight their tastes, and even some consumers have a mindless pursuit of imported garments.

In the face of such a customer, the introduction point of the shopping guide can introduce the fabric of a certain country, or the designer of a certain country.

However, clothing recommendation is practical and pragmatic. If the sale is successful, if consumers find that they are being cheated, then they will lose not only a customer but also their own goodwill.

Preferred type

To be fussy about clothes, they want to spend the least money to buy the best clothes. In the deeper analysis, they pay more attention to the price.

Faced with this type of consumer, the guide should emphasize.

Of course, it is feasible to give discount if appropriate, but we should consider the question of cost and profit. Otherwise, the sales performance will be improved, and the profit will go down.

How to run a clothing store to get the best results, from the analysis of consumer psychology, of course, this is not a single and absolute, some customers have the mentality of choice and love beauty, which requires both. Some consumers want to show off and admire the ocean. These hands can be organically combined.

But in general, we must not neglect the analysis of the mentality of consumers, so that we can become a marketing master if we have a definite goal.