Three Levels Of Clothing Display

Store display is divided into three levels according to the different objectives and results.

1. clean and standardized; 2. reasonable and harmonious; 3. fashion and style.

Different brands should analyze their own display status, determine the working objectives that correspond to reality, step up step by step, and avoid the idea of "eating a fat person".

1., clean and standard: first of all, keep the store clean and tidy.

It is clean and clean. There is no dust, goods stacking, hanging and levelling, and bright lights on the clothes shelves.

If we can't even do this, we can't do anything else.

Now.

Specification is the division of the store area, the size of the shelf, the display, folding and sampling of the clothing, so that it can be carried out in accordance with the standards of the brands or the conventional ones.

2., reasonable and harmonious:

The channel planning should be scientific and reasonable, and the shelf and other props should be placed in accordance with customer's shopping habits and ergonomics. The partition of clothing should be consistent with the promotion and marketing strategy of the brand.

At the same time, we should also have a sense of rhythm and color coordination in clothing arrangement, and the overall style of the shop should be unified and coordinated.

3. fashion and style: in modern society, clothing is a fashion product, whether it is fashion or household clothes, no matter the brand of fashion, and the display of shop is no exception.

The display in the store must have a sense of fashion, so that customers can get a clear understanding of the main product and color from the store display and get fashionable information.

In addition, shop display should gradually form a unique brand culture.

The whole store has its own brand style and personality from the design of window, clothing display and display.

I think that only third levels of display can be regarded as the ideal place to enter the exhibition.

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In addition to where people go, you have to consider how long it takes people to get to your store.

The cheaper the product, the less customers want to spend time. For example, the convenience store is defined by 3 minutes to define the main business area and coffee shop for about 5 minutes.

First of all, you must know where people are going, not just there, like the breakfast shop where the office workers will walk, and the video rental shop will be on the way home.

You can spend some time calculating the number of people in the morning, afternoon and evening in the area of interest, and statistics the number of people entering the shops nearby to find out the proportion of office workers, students and housewives, and at least at the Ping Yue and the weekends, to know the exact distribution of the crowd.

In addition to where people go, you have to consider how long it takes people to get to your store.

The cheaper the product, the less customers want to spend time. For example, the convenience store defines the main business area and coffee shop for about 5 minutes in 3 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of pportation time farthest.

With a pre selected pocket location, the second step is to inspect the surrounding environment first, and then observe it in two ways. First, the businessman's point of view: what signs indicate that the site can create performance? Secondly, from the customer's point of view: will you go shopping in this place? There are some cool corners in the golden area, and there are also popular strongholds in the secondary business circle.

In addition, pay attention to whether the competitors in the diagonal or not far away will take away your business? Are you able to take steps to intercept customers on the customer's action path? Always pay attention to the position of your opponent and find a place to fight against it. You must stay in the lead.

Please look at the shop front with the mood of your first date.

Look at it first and look closer. Imagine your shop's feeling in this space. Once the shop name is placed on the sign, will it be conspicuous? Can people who drive the car see it? Can pedestrians notice it on the sidewalk? A good storefront is like a live advertisement, not only convenient for people to find you, but also able to show themselves to potential customers on the road.

In addition, the clothing franchisee's architectural design is also a key point. Is this location suitable for retail business? Is it attractive? Even in the similar shopping streets, the quality may be quite different.

Is the quality of the building as good as yours? Remember, think about buildings from the perspective of brand building.

Customers in clothing stores think that the quality of their adjacent shops is quite similar, so it is very important to have similar brands in the same place, because some location strategies are "parasitic".

Customers can be attracted to customers who are attracted by big brands by setting up clothing stores beside the big department stores and opening up vigor restaurants beside the senior supermarkets.

In addition, if you can meet some quality neighbors like video rental shops or dry cleaners, it will be better, because these stores have the opportunity of "two visits". People will send clothes to wash, and they will come back again every few days. Post offices and supermarkets are also easy to use.