Happy Mickey Has Won The "New Force Of Children'S Shoes", Opening Up The Strategic Blueprint For The Promotion Of The 2015 Brand.

Recently, BB.MIQI (happy Mickey) brand Won the "2014 China footwear industry grand ceremony - the new force of children's shoes" award, the first step to enhance the overall brand of the 2015. It is understood that the award is carried out by the domestic shoe and clothing industry professional body global shoe net for big data analysis, combined with industry experts to summarize and collate, which represents the latest trend in the development of footwear industry, and has a very high influence and authoritative position.

Intensive and meticulous farming, Happy Mickey Ready to go

Happy Mitch won the prize just to prove its rapid growth in overall overall strength over the past year. As an important force in China's children's products industry, happy Mitch has been a professional adviser to children's health since 2006, and is committed to providing scientific and healthy products for Chinese children. Happy Mitch regards "happy" culture as the main body of brand culture, strives to make itself a disseminator of happy culture, popularize the latest fashion trend with an open and inclusive brand spirit, and provide more humanistic care for Chinese children outside the commodity through the unique commercial interpretation and consumption experience.

After nearly 10 years of development, happy Mickey has quickly become a leading brand in the Chinese children's industry and has a wide range of influence. The "happy" culture is deeply rooted in the minds of the consumers as the spirit image of the brand as a whole. In 2012, the brand strong landed on CCTV children's channel, signed the China leather and shoemaking Engineering Research Institute, and healthy children's shoe Research Center, and introduced the world's leading professional force for the product system. In 2014, when Mickey Mouse was constantly improving its brand image, it introduced the Korean consulting team to upgrade the products, vigorously adopted distributors to join the joint venture, reorganized and optimized the existing sales outlets, strong retail teams, set up benchmarking market, realized the precise operation and deep execution of the brand terminals, made the intangible brand value tangible, and promoted the upgrading and development of the terminals in an all-round way. This series of measures including brand, product and channel has finally made happy Mickey win the amazing development of homebound and high-speed overtaking in children's shoes and clothing industry, and has completely laid a leading position in the industry.

Brand upgrading, boosting the development of new force for children's shoes

At the end of 2014, the happy Mickey brand upgraded its brand image and introduced the fourth generation image system. At the same time, it was officially upgraded to "happy Mickey" from the original brand name "100 million Mickey". This also means that happy Mitch formally regards "happy" culture as the core of its brand spirit. In the future, happy Mickey will carry out more brand image extension according to the "happy" culture, and achieve the overall goal of grabbing the minds of Chinese children through the guidance of cultural trends. And through the overall creation of the brand image, the most important thing is to create a "happy" empire with children's products as the core.

Big ships sail, brand promotion opens strategic blueprint

Happy Mickey will gather in the brand in 2015. clothing The eight strengths of accessories, quality, training, team, culture and image will enhance brand promotion. By integrating the professional strength of brand strategy communication and product style and quality, the 2015 happy Mickey brand promotion plan is tailored. In terms of products, through the perfect combination of product image, style and "happy" culture, the unity of product and brand image is realized. In the aspects of channel terminal, terminal image upgrading, meticulous management, information construction and other aspects of continuous improvement, it provides consumers with a brand-new shopping experience; at the level of brand communication, happy Mitch creates a cultural atmosphere with "happy" culture as the core, and combines brand communication with positive and active circle interaction, presenting Mitch's complete value care, forming Mitch's unique consumption circle.

Taking brand promotion as a pioneer of strategic development and creating a cultural consumption circle with products and terminals, happy Mickey is undoubtedly walking on a fast lane. As a new force in the vigorous development of children's industry, happy Mitch can be expected in the future.